• Proceedings of the Korean Society of Community Living Science Conference
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• 2004.05a
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• pp.167-167
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• 2004

1992년 생물다양성협약 체결 이후 세계 각국은 생물다양성 보전을 위해 전통지식기술의 지속적 이용을 요청 받고 있다. 이러한 전통지식기술을 바탕으로 만들어지는 전통산물은 지역 특성을 살린 고부가가치 창출 상품소재이기도 하다. 지방자치제도의 도입이후 각 자치단체들은 해당지역의 전통산물과 특산물 등을 주제로 하여 다양한 지역문화행사를 개최하고 있다. (중략)

• Korean Journal of Environment and Ecology
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• v.28 no.2
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• pp.235-246
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• 2014

The purpose of this study was to determine the correlation between botanical garden visitors' ecological consciousness and their needs, in order to provide some effective measures to manage them. For this purpose, 3 study points were set up: "botanical garden visitors' ecological consciousness and their needs", "differences of such consciousness depending on their demographic variables" and the "relationship between such consciousness and their needs". To this end, Botanical garden visitors were surveyed for an empirical analysis. The visitors' awareness about ecology was measured with Dunlap's 15-item NEP Inventory, while their needs were analyzed in reference to Maslow's 7-Step Human Desire Ladder. The survey was conducted at Botanical garden for 3 days. As a result, a total of 360 questionnaires were returned. The results of this study can be summarized as follows; First, the visitors' ecological consciousness and their needs were higher than normal level. In terms of their consciousness of ecology, their awareness of the ecological crisis potential and anti-humanism were the highest. In terms of their needs, the aesthetic need was the highest, followed by the cognitive need. On the other hand, the needs for self-achievement and self-esteem were the lowest; except them, the higher the needs were positioned at Maslow's ladder of desire, the more responsive the subjects became. As a result of analyzing the correlation between the subjects' consciousness of ecology and their needs, it was found that the correlation was negative in some sub-areas, while being positive in other sub-areas. After all, the ratio of the sub-areas having a positive correlation was 3 times higher than that of the sub-areas having a negative correlation. Even as for the correlation coefficient values, they were higher in the positive sub-areas, which suggests that the correlation between wetland visitors' ecological consciousness and their needs was positive, although at a lower level, in overall terms. As a result of comparatively analyzing visitors' needs by dividing them into 3 sub-groups depending on the levels of their ecological consciousness, it was found that the higher their consciousness of ecology was, the higher their needs were. Overall, botanical garden visitors' ecological awareness was higher than the normal level, and it was estimated that such awareness would continue to increase. Hence, it could be inferred that their needs, particularly their aesthetic and cognitive ones, would also continue to increase. Accordingly, it is important to manage the wetland landscape making use of its visual resources, while keep providing the visitors with the contents fulfilling their need for knowledge.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.893-908
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• 2011

This study aims to examine how attendees' motivation of convention & exhibition visitors on their satisfaction, revisit and recommendation intention. It is also another goal of this study to provide strategic materials through making out preventive measures against the convention & exhibition. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, the knowledge seek, friendly relations, deviation ure and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their satisfaction. Second, the knowledge seek, friendly relations and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their revisit intention. Third, the knowledge seek, friendly relations and deviation ure turned out to have affirmative effects on convention & exhibition visitors on their recommendation intention. Fourth, the satisfaction turned out to have affirmative effects on their revisit and recommendation intention.

• Korean Journal of Environment and Ecology
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• v.8 no.2
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• pp.160-166
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• 1995

Visitors to Chuwangsan National Park were survayed from August 3 to 5 n 1994. During this time, 346 visitors were contacted. Of those individuals, 65% were males. 63% of respondents reported that they had gone as far as college. 48% were 20 years of age. 97% of the survey respondents had experience to visit other national parks. The largest percentage of respondents were reported that they visited Chuwangsan Nat'1 Park for enjoying natural landscape. In group type, 50% were traveling with their family and 36% with their friends. In activity characteristics, 51% were day-time visitors, and 18% mentioned carrying in their on food. Generally most respondents were very interested in the environmental problem in national parks. The majority of visitors perceived that the environment of Chuwangsan Nat'1 Park were good enough. In six types of normative violations, the major reasons of littering were unintentional violation and releaser-cue violation. Most respondents were not likely to intervene to stop other visitors' depreciative behavior (Bystander intervention behavior). In two dilemmas, the more likely the intention to obey a regulation the less likely the intention to disobey a regulation, and vice-versa.

• Korean Journal of Environment and Ecology
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• v.31 no.6
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• pp.578-585
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• 2017

This study was intended to analyze the visitors' awareness of the cultural asset value of Marsh Plants of Daesong-ri, Haman (Natural Monument 346) as well as the requirement for use and management of the only marsh designated as a National Monument in order to provide the implication for future management. The result of the analysis showed that the public awareness and the awareness level of the natural monuments were low and that the motivations for visiting were the experience and education of nature, rest and leisure, and experience of the cultural heritage, in that order. The analysis of motivation for visiting according to the awareness level showed that the group with a high awareness level of the Marsh Plants or the group that thought highly of its cultural asset value tended to visit it more for the experience of nature or the experience of the cultural heritage than for simple resting. For usage, the visitors required the basic amenities such as guide board and the more active promotion. They also preferred the discovery of traditional resources using the marsh plants and the experience of nature. Both local residents and outside visitors pointed out the lack of systematic management policy and lack of communication with local residents as the main problems. They recognized that the policy that balanced the preservation and usage through the cooperation of various stakeholder including local residents must be established and applied in the field to ensure proper management.

• Journal of the Korean Geographical Society
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• v.45 no.1
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• pp.144-164
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• 2010

This study aims to reveal path selection strategies and individual differences in a navigation task. Two experiments were presented that studied human route planning performance as well as the cognitive strategies and processes involved. For the outdoor task, university students were asked to select a route based on the instruction, i.e. to find the best route from the campus main gate to the Education Building for conference visitors by locating eight signposts. Results indicate (1) that locations of signposts were selected preferably at decision points where the traveler needs to make a choice and starting/ending points of the navigation task and (2) a variety of route planning strategies considering efficiency goal (e.g., the shortest path), environmental characteristics (e.g., fewest turns), and aesthetic purpose (e.g., most scenic) were used. It is notable that some participants took into account more than one path by locating one or two signposts on an alternative route while others preferred a linear route connecting signposts between the start point and the destination. Prior to the main experiment, the same participants were asked to complete the same task inside the classroom to investigate changes in strategies between two tasks. Participants often tend to place signposts at more regular intervals for the indoor navigation task than the same task conducted outside.

• Journal of the Korean Regional Science Association
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• v.31 no.3
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• pp.39-54
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• 2015

To assess an economic value of Cheonggyecheon river restoration project, an in-depth exit survey data was collected to apply travel cost method in this study. Poisson model, Negative Binomial, Zero-truncated Poisson, and Zero-truncated Negative Binomial model were executed due to the nature of count data. Empirical results showed that regressors were statistically significant and corresponded to general consumer theory. Since our survey data showed over-dispersion, Zero-truncated Negative Binomial was selected as an optimal one to analyze travel demand of Cheonggyecheon by model goodness of fit test among those aforementioned empirical models. Estimating an economic value of Cheonggyecheon river restoration project, which is known as an ecological river restoration project, we used annual visit of individual traveler and an optimal model. Suffice to say that the annual economic value of Cheonggyecheon river restoration project was estimated as 193.4 billion won in 2013.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.547-555
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• 2013

This study aims to examine association between festival service evaluation attribute and behavior intention of visitors and research satisfaction with festival, second visit and recommendation intention, ultimately in order to suggest measures to establish market strategies. The study was conducted as follows. First, a total of 360 pieces of questionnaire were distributed from October 14 to 16, 2011 and a total of 335 pieces were collected. Except 15 pieces without responses, 320 were used for the study. Second, in service evaluation elements, program, facility and performance review had positive impacts on the satisfaction and second visit. All evaluation elements also positively affected recommendation intention. Third, in association between demographic features and satisfaction, second visit and recommendation intention, while the satisfaction positively influenced bringing a friend, it negatively influenced academic background and income. In addition, residence and job gave a positive affect on second visit, while income, bringing family and first visit gave a negative effect on the second visit. Last, age, academic background, income and bringing family gave a negative effect on recommendation intention.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.195-201
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• 2016

The purpose of this study is to find out key factors of successful urban regeneration based on previous studies and relationships between those factors and revisit intention. To draw a conclusion, this study makes surveys including the variables of success factor(External environment factors, Internal environment factors, Internal cultural factors), degree of satisfaction, and degree of revisit intention. And it collects the data from respondents who had been to Gamcheon culture village in Busan. The data is analyzed by applying an exploratory factor analysis and a confirmatory factor analysis. The result of these analysis describes that the Internal environment factors and Internal cultural factors affect the satisfaction degree positively and the degree of satisfaction has positive effects on the revisit intention. The study finds out that unique resource properties should be considered when underdeveloped cities are regenerated. Future study is to generalize the theory through the sampling covered the whole country.

• Journal of the Economic Geographical Society of Korea
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• v.6 no.2
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• pp.339-353
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• 2003

In recent, events tourism of community festival is a particular form of tourism which has experienced considerable growth in Korea, and is become the important strategy for tourist inducement and revitalization of regional economy. Many events of community festival were mainly established since 1995, and most of local government such as city and county adopted the events of cultural tourism festival. Among these community festival, Hampyeong Butterfly Festival of Hampyeong-gun of Jeollanamdo, is recognized as one of famous events all over the country. In particular, Hampyeong Butterfly Festival to be held since 1999, attracts over 1 million tourists annually, and provides a lot of opportunities educational shows and exhibitions, including ecology experiences and learning sites, as well as environmentally-friendly agriculture learning sites, folklore customs, cultural heritage and traditional plays. Therefore, the purpose of this study focuses on the tourist behaviour of Butterfly Festival 2002. Most tourist have positive attitude and evaluation about festival, in particular, tourists present show high satisfaction with many programs of festival. However, in order to strengthen the competitiveness of festival, Hampyeong-gun have to concern with some improvements such as the expansion of tourists' facilities, active publicity activities, and matketing of special products of Hampyeong-gun.