• The Korean Publising Journal, Monthly
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• s.137
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• pp.17-17
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• 1993

대개의 회사업무는 기획으로 시작해서 기획으로 끝나는 경우가 대부분이다. 서점 실용서코너에는 지능개발도서와는 다른 차원에서 정보의 아이디어화를 돕는 책들이 선을 보이고 있다. 기획력 배양의 실제적인 훈련을 비롯해서 정보채집과정 등을 재미있게 소개하고 있는 이들 도서는 독자들에게 대중의 욕구 변화에 따른 발상의 전환을 요구하고 있다.

• 정보보호뉴스
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• s.129
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• pp.22-23
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• 2008

IMF 시기를 지나오면서 우리 사회에서 혁신, 개혁이라는 단어가 일상용어로 자리잡았다. 때로는 성과 지상주의나 업무의 수치화라는 부정적인 측면도 있기는 하지만, 성과 중심, 업무 프로세스의 변화, 발상의 전환을 요구하는 기업이나 조직이 더 이상 낯설지 않게 됐다는 사실은 분명하다. 시쳇말로 평생직장이라고 불리는 정부기관이나 공공기관도 이런 사회적 변화에 무풍지대일 수 없고, KISA 역시 예외가 아니다. 그래서 찾았다. KISA를 이노베이션(Innovation)하는 팀. 혁신기획팀이 그들이다.

• 프린팅코리아
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• s.15
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• pp.94-97
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• 2003

다이니폰스크린제조(주)는 창업아래 다양한 비즈니스 찬스에 과감히 도전, 반도체 제조장비, 액정(LCD) 제조장비, 인쇄 및 제판 관련 장비제조를 축으로 발전해 왔다. 광학기술, 정밀기기, 화상처리 기술, 전자.전기 기술 등의 분야에서 기술력을 인정받고 있는 다이니폰스크린의 바탕에는 '벤처정신'이 살아 숨쉬고 있으며, 연구개발형 기업으로서 발전해 온 다이니폰스크린은 사업 전개의 신조로 '발상의 전환'을 강조하고 있다.

• Monthly Duck's Village
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• s.65
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• pp.90-91
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• 2008

평범한 것은 싫다! 작은 아이디어 하나로 사람들 발길 잡는 특별한 그릇이 있다는데~ 들어는 봤나? 맛있는 그릇, 이름하야 파인애플 오리 구이! 달콤한 파인애플이 오리 구이와 만나 찰떡궁합 그릇으로 탄생했다고... 독특하고 맛있는 이 그릇 덕분에 사장님 얼굴에 웃음꽃이 끊이질 않고 밥 먹을 시간도 없다는데~ 발상의 전환이 불러온 새로운 세계! 기막힌 아이디어로 연일 문전성시를 이루는 가게를 만나보자

• Journal of the Korea Society of Computer and Information
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• v.9 no.3
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• pp.143-148
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• 2004

It is important the initial process during game development - the stage where creative idea expression is needed - decides the chance of success. CGTS(Creative Group Thinking System) is a web based system made for that particular-conceptual-step. As for this study is to show the conversion of ideas and the synergy effects of the tips given. Based on the facts, conceptual needs will be more strengthen during the initial stage. The intention of this study is to improve the game developing process.

• The Korean Journal of Franchise Management
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• v.3 no.2
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• pp.55-78
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• 2012

The purpose of this study is to devise successful strategies for launching of new brands in franchise companies based on cases of 'Gamarogangjung' of Masedarin Inc. The results of case analysis shaw following successful strategies. First, Masedarin Inc. has used its core competence; Masedarin Inc., which managed chicken franchises for many years, launched the new brand, 'Gamarogangjung' based on its differentiated technologies and infrastructure. Second, the brand, 'Gamarogangjung' has used market oriented strategy actively; the brand has reflected customers' needs to its adminstration immediately by understanding and sharing of customers' needs at the corporate level. Third, Masedarin Inc. has differentiated a business model from other companies; by using 'take out' purchasing system instead of 'delivery to doors' or 'purchasing by visiting', the company has saved huge management cost. Fourth, Masedarin Inc. developed a new kind of business which is differentiated from existing chicken franchise brands or take-out restaurants. Fifth, Masedarin Inc. has appealed its sincerity to franchisees; its business information session, which explains about the business openly without exaggeration, has drawn a high rate of franchise agreement. Sixth, Masedarin Inc. changed its way of thinking about conditions of a location for member stores. The company has selected 'A' level locations for their member stores which enables 'quick sales at small profits' while other take-out stores are usually located at 'B' level location. Lastly, Masedarin Inc. has given thorough instructions to the staff of member stores. And immediately after opening of the stores, franchisees were able to operate the stores comfortably because the company educated the staff repeatedly over a long period to make them master skills before the opening of the store.

• Life and Agrochemicals
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• v.26 no.1 s.204
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• pp.20-22
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• 2005

• The Science & Technology
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• no.3 s.454
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• pp.12-13
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• 2007

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.598-607
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• 2016

The purpose of this study is to suggest necessity of idea expression method suitable for people in our country and deduct Graphic Ideation method by grasping problems of existing idea expression method. The idea expression method (association stimulating method, conceptual shifting method, information combination method) used by many graphic designers is effective in suggesting initial keyword, but has difficulty in the course of deducting the concept. Though deduction of core keyword is important to develop as a concept, the course of separation, combination in keyword connection play an important role, and most of idea expression methods are unavailable for suggesting concrete method for the course. Also as most of idea expression methods were developed and delivered in English-speaking world, it is suitable in English-speaking world culture which has thinking focused on words, but people in our country, which have thinking focusing on narration, cannot consider difference in language thinking due to limitation in idea for each stage. This study deducted idea expression method suitable for emotion of people in our country by proving the value of this idea expression method with style of suggesting and demonstrating 4 hypotheses in order to make the course for easy connection, separation, combination of keyword deducted by existing idea expression method, as well as suggesting idea expression method design based on these hypotheses. This idea expression method used rhetoric so that it is suitable for people our country who are strong for narration expression.

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.92-93
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• 2000

컴퓨터 기술과 디지털 환경의 발전이 제품 디자인 영역에 미친 영향과 그에 따른 변화는 이제 제품 디자인에 있어서 혁명적인 발상의 전환을 요구하고 있다. 제품 디자인에 나타나고 있는 이러한 경향들은 정보화, 탈쟝르화, 가상화 라는 세 가지 큰 흐름으로 정리해 볼 수 있다.(중략)