• Iberoamérica
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• v.23 no.2
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• pp.93-134
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• 2021

With the inauguration of the Bolsonaro administration in 2019, Brazil experienced a noticeable transformation in its policy lines at home and abroad. Limiting this change to diplomacy, it can be pointed out that pro-U.S. and anti-China diplomacy, which is clearly distinguished from the previous regimes, has begun in earnest. Nevertheless, the existing literature on this topic is limited, and it is mainly poetic reporting through the media. This paper aims to derive the main determinant of Bolsonaru's pro-U.S. and anti-China diplomatic lines by postulating the individual level of the political leader as a key variable. This study argues that his personal experience and beliefs and world views formed by his life history, and Bolsonaro's political calculation that would strengthen his domestic political support through linking between his domestic politics and diplomatic lines, ultimately influenced the dependent variable. This study is thought to be meaningful in that it enhanced the theoretical implications of not only the theory of foreign policy determinants but also the understanding of Brazil's foreign policy by explaining the factors of Brazil's pro-U.S. and anti-China diplomacy through focusing on an individual level.

• Journal of Public Diplomacy
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• v.2 no.2
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• pp.53-80
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• 2022

Despite an astronomical budget for public diplomacy, China is experiencing successive failures in public diplomacy. The unfavorable feeling towards China is increasing every year in the world and China needs a new public diplomacy to resolve anti-Chinese sentiment. Here, we found that viewers of Korean-Chinese student YouTuber Deemd formed a friendly image towards China after watching Deemd's China vlog. Therefore, in this study, we tried to examine whether Deemd's vlogs affect the improvement of China's country image theoretically guided by the theory of mere exposure effect. In addition, we examined whether the improvement of a country image causes the 'Halo effect' that leads to an increase in the intention to visit China and purchase intention of Chinese products. It is expected that the results of this study can serve as a new digital media diplomacy solution for countries, including China, that want to capture the hearts of foreign public in the era of a new digital public diplomacy.