• Title/Summary/Keyword: 박물관 문화상품

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A Study on Museum Visitor as Consumer Aspect (소비자 행동 관점의 박물관 관람객 연구)

  • Kim, Jin-Hyung
    • Proceedings of the KAIS Fall Conference
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    • 2012.05a
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    • pp.6-9
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    • 2012
  • 본 논문에서는 현대 박물관의 가장 특징적인 변화를 이끄는 요인 가운데 하나인 박물관 관람자에 대한 연구로서 관람객은 박물관 경험의 중심을 이루는 요소이다. 소비자는 상행위의 관점에서 보호받고 고려되는 대상이지만 현대의 박물관은 다양한 문화 오락 기관과의 경쟁에 놓이면서 박물관 관람객에 대한 연구에서 미진하였다. 본 연구는 이러한 박물관 관람객을 문화 소비자의 관점에서 연구하고 전국적으로 늘어난 박물관의 활성화라는 관점에서 문화 소비자를 만족시키기 위한 방안으로서의 소비자 연구를 하였으며 이는 문화 소비자 정의, 상품, 가격, 공간의 관점에서 연구하였다.

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Research on the Interactive Experience Design of Museum Cultural Product Customization Platform -Focusing on Shenyang Palace Museum (박물관 문화상품을 위한 플랫폼의 상호경험디자인에 대한연구 -선양고궁박물관을 중심으로)

  • Ren, Shilei;Pan, Younghwan
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.185-200
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    • 2022
  • The innovative development of museum cultural products is an important way for museums to play the function of cultural communication with their collections. In the context of consumer upgrading, traditional cultural product design and sales methods gradually fail to meet the diverse needs of consumers. This study aims to propose the construction of a customized interactive experience platform for museum cultural products, promote the development of museum cultural products, and facilitate the inheritance and preservation of museum culture. The research methodology analyzes the model and characteristics of existing cultural product customization platforms by collating existing literature studies, and distributes 159 questionnaires to investigate the needs of cultural product consumers, and finally combines the customization experience with existing e-tailing platform systems according to user needs, proposes a theoretical framework and conducts design practice and usability testing using the Shenyang Palace Museum as an example. The findings show that users have a high acceptance of the customized platform for cultural products and that the design of the customized platform can be used to promote the dissemination of the cultural connotations of museums, optimize the personalized user experience of cultural products, and provide new ideas for the development, design, and retailing of museum cultural products. Based on the above findings, this paper suggests that museums' cultural product development can utilize the design model of customized platforms to further enhance consumers' personalized service experience.

A Study on the Current Status and further Development of Cultural Products (문화상품 개발을 위한 발전방안 연구 - 국립박물관 뮤지엄샵을 중심으로)

  • 정용순
    • Archives of design research
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    • v.14 no.2
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    • pp.7-14
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    • 2001
  • Facing the 21th century, the cultural era, a lot of people show much more concern on cultural products than before. These cultural products can be regarded as our national countenance because they might contain the national tradition and spirit. So, it is quite obvious that the image of a product will be directly related to the national image. The current problems of developing cultural products in Korea are underdeveloped product design and technique, and widespread of poor quality products. Fist of all, it needs to develop competitive designs by reflecting cultural aspects in each product, based on the specialized research and information on our culture. And it is important to invest in developing materials and skills for mass production and the improvement that can excel the past. Also, there are needs to reform the sales structure to connect producers and consumers directly, not through the wholesalers who cause the price rising. Finally, museums as well as government should cope with this cultural competitive era actively by giving the continuous cultural education and inducing the participation from citizens.

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Development of a Mobile Augmented Reality Application using Cultural Products

  • Kim, Ki-Hong;Yu, Jeong-Min
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.1
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    • pp.85-92
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    • 2021
  • In this paper, we propose a cultural heritage mobile augmented reality application that allows visitors to experience artifacts by augmenting prototypes, audio, video, and text information of 3D graphic artifacts of museum cultural assets. By applying augmented reality technology to a cultural product, products can be recognized on mobile phones and various historical information can be received through interaction of digital artifacts, and information can be easily and quickly checked through augmented reality mobile digital contents regardless of time and place. Through this study, we contribute to the development of digital cultural contents via mobile augmented reality and the expansion of augmented reality contents according to the types of cultural heritage for use, such as education, industry, and tourism promotion.

A Study on the policy of activate Baekje Cultural goods -focus on Gongju-Buyeo national museum- (백제문화상품 활성화 정책에 관한 연구 -공주.부여 국립박물관 중심으로-)

  • Shin, Dae-Teak;Park, Seung-Chul
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.333-338
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    • 2012
  • Cultural goods is carrying nature and value above-mentioned a commodity to what a cultural element was commercialized. And it produced for the purpose of manufacture for popular sales and supply, and holding commercial character. Specially, cultural goods of a museum keeps a good memory to a sightseer, and broaden an educational experience, and the source of profit becomes it to a seller a producer. This cultural goods as they all include the artistic historical figurative background that they are displayed directly and got twisted up to collection have background which became a motive. Cultural goods can acquire cultural difference in globalization and have to be based on the soil of cultural heritage, starting around various cultural materials through practical value to a modern life. Internationally, cultural goods using a culture material development have competitiveness of nation as in it. Therefore, Baekje cultural goods need national and positive aid from the government with the customer satisfaction index considering the modern design, an age group, an internal and external commodity as the difficulty of various commodity development and managing museum shop. Furthermore, like overseas museum shop, if we are practically using on-off line, continuous promoting our commodity, and marketing strategy such as a membership system when buy our cultural goods, a special discount event etc., we can contribute to activate local economy as a museum shop when we have responsibility of the function and the part.

Proposal for the Cultural Tourism Good Design based on South Chungchong Province (충남지역 문화를 기반으로 한 문화상품 디자인 제안)

  • Choi, Yeun-Jeong;Myeong, Hoe-Bong
    • The Journal of the Korea Contents Association
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    • v.7 no.9
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    • pp.54-61
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    • 2007
  • Chungchong-namdo area is place that Baekje cultures are straggling. Many ruinses of grant exist and is having special quality of seeing area such as Muryeongwangreung, Busosanseong, Gongsansung as Baekje cultural areas' center with Kongju of Buyeo. More than goods that equip the area's color if see culture goods been selling in tourist resort that there are many resemblant goods that can see in any local and goods development is insufficient misgovernment. Tourists understand history of the area and culture through head relic of having wide knowledge official rank and master basic knowledge. This research proposes culture goods design that apply relic that is excavated in Baekje culture station as a way to based Chungchong-namdo area culture and keep another province station and discrimination. Meantime, interest about Baekje histories was lacking but interest about Baekje histories is decaying through movie or history drama etc. the latest. Hereupon, Chungchong-namdo area culture expects to be activated developing goods design that combine traditional culture and modem thing accomplishes with beauty appropriateness and formative.

Program Development of Tea Culture for Tourism Product (다문화 관광상품 프로그램개발에 관한 연구)

  • Jung, Young-Sook;Kim, In-Sook
    • Journal of Global Scholars of Marketing Science
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    • v.8
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    • pp.1-19
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    • 2001
  • To develop the traditional tea culture into tourism product, we will review the characteristics of traditional tea culture. Since our ancestor introduced tea, our tea culture has expressed the culture and spirit of ancestors' life and practiced the body and mind. Based on this facts, we want to build the program for applying.the tea culture into the characteristics of tourism products. The program for tea culture is following; reception; visiting the Korean Tea Museum consisting of reception room, tea-related document room, tea pottery room and korean traditional dress room; experiencing tea ceremony, tea traditional foods, natural dyeing, tea pottery making and tea etiquette; seeing visitors out. However, we didn't evaluate the satisfaction of tourists from Japan, China, America and Europe who participated in this program through the objective data. But they understood the excellency and creativity of Korean traditional culture through experiencing Korean invisible-visible culture. Therefore this study intends to develop the program for the attractive and differentiated culture tourism and build the competitive model of Korean culture tourism product.

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A study on the systematic approach of the Korean automotive design developing and the necessity of an automotive museum (국내의 자동차 디자인 발전과정의 체계화와 자동차 박물관의 필요성에 관한 연구)

  • Koo, Sang
    • Archives of design research
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    • v.14 no.4
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    • pp.57-64
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    • 2001
  • The Korea's automotive industry has been changed since 1990's for the global reform of the automotive industry even though the rapid growth of domestic market from the late 1980's to early 1990's The cultural understanding for an automobile in the Korea society has been relatively lacked by the political reason, which focused on the economic growth through the industrialization. This works as a limit which caused by the point of view which is concentrated into the automotive industry as an economy developing tool. As much as being observed in the advanced nations which have the long history and huge scale of the automotive industry, an automobile is not only a single product, but also a way of life which has a cultural background. It is possible to develop a competitive quality and design with an understanding the cultural background. And the most important thing to the Korean automotive industry is a uniqueness with the cultural character which is gained by the cultural understanding of automobile as in the public Therefore the contribution of infrastructure of Korean automotive industry and culture would become more important in the future.

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