• 마케팅과학연구
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• 제15권3호
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• pp.187-210
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• 2005

소수민족집단의 문화변용은 최근에 매우 중요한 마케팅 연구분야로 각광을 받고 있다. 본 연구는 아시아계 미국인들의 민족중심적 혹은 비 민족중심적인 쇼핑선호도를 개발할 때 영향을 미치는 두 가지 변수인 문화변용과 대인영향력에 대한 민감도의 역할을 파악하는 것을 목적으로 한다. 기존의 연구들은 문화변용의 수준으로서의 민족정체성이 다양한 이민집단간의 소비패턴의 차이를 가장 설득력 있게 설명할 수 있다는 것을 지적한바 있다. 본 연구의 결과는 민족정체성이 단일차원의 변수가 아니라고 제안한다. 민족정체성과 소비자사회화가 '미국인'정체성 보다는 소수민족 자체내의 문화적 배경에 의해 영향을 받는다는 것을 발견했다. 민족정체성과 민족중심적 구매선호도간에는 매우 강한 긍정적인 관계가 있는 것을 발견하였다. 반면에 소비자사회화와 민족중심적 선호도간에는 유의한 직접적 관계를 발견할 수 없었다. 마케터들을 위한 관리적 시사점들이 제안되었다.

• 가정과삶의질연구
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• 제33권3호
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• pp.15-29
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• 2015

The purpose of this study was to explore ethnic socialization enacted by Japanese marriage migrant women currently raising 7- to 18-year-old children in Korea. To accomplish this goal, we examined the following research questions: (1) What is the level of ethnic socialization enacted by Japanese marriage migrant mothers? (2) Does the level of ethnic socialization vary by demographic and ethnocultural factors? (3) To what extent do demographic and ethnocultural factors influence the enactment of ethnic socialization by Japanese marriage migrant mothers? The sample consisted of 243 Japanese marriage migrant women currently raising 7- to 18-year-old children in Korea. For data analysis, T-test, correlation, ANOVA, and hierarchical regression analyses were used. Also, we performed separate analyses for two subtypes of ethnic socialization in particular, namely cultural socialization and preparation for bias. Ethnocultural factors examined in this study were the level of discrimination experience, Japanese ethnic identity, and husbands' ethnic orientation in childrearing. The main results of this study were as follows. First, results showed that Japanese marriage migrant women enacted moderate levels of cultural socialization and preparation for bias. Second, Japanese marriage migrant women's cultural socialization and preparation for bias were both positively related to the levels of women's discrimination experience and Japanese ethnic identity. Also, the younger the age of the firstborn child, the more preparation for bias these women performed. In addition, women whose Korean husbands wanted to raise their children more biculturally performed more cultural socialization compared to those with Korean husbands who wanted to raise their children as Korean. Third, hierarchical regression analyses revealed that women's discrimination experience and ethnic identity positively predicted both types of ethnic socialization. Also, Korean husband's bicultural orientation towards childrearing predicted a higher level of cultural socialization by Japanese marriage migrant women. Results of this study provide basic information about ethnic socialization among multicultural families in Korea, which can be useful for promoting positive self-identity among multicultural children. Furthermore, the results suggest that husbands' support and cooperation in ethnic socialization can be crucial for marriage migrant women to socialize their children utilizing their cultural and experiential resources.

• Human Ecology Research
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• 제58권3호
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• pp.375-390
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• 2020

This paper explored the marriage migrant mothers' experiences of parenting bi-ethnic children in South Korea based on the concepts of ethnic socialization and intersectionality. We analyzed in-depth interviews of 22 marriage migrant women from Vietnam residing in the capital region of South Korea. They had at least one child whose biological father is Korean. Children were 5 years old or older, attending preschool or elementary school. Five types of bi-ethnic socialization strategies were identified, which provide portraits of different situations in which marriage migrant women were placed. The five strategies that emerged from the data were 1) "Natural practice of bi-ethnic socialization" including two heterogeneous groups, "Coexistence of two cultures" and "Mixture of two cultures", 2) "Active practice of bi-ethnic socialization", 3) "Struggling practice of bi-ethnic socialization", 4) "Silence on bi-ethnic socialization", and 5) "Suppressed bi-ethnic socialization". The strategies of bi-ethnic socialization that marriage migrant women chose to raise their children reflected personal perceptions of Korean society and individual ethnic identity formed within Korean society. This study complements existing research on ethnic socialization by examining how ethnic socialization practices are shaped by multiple contexts marriage migrant women embedded in Korean society.