• Title/Summary/Keyword: 미용서비스

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Effect of Suggested Price Discount on Brand Image and Purchase Intention -Focusing on Beauty Service Industry- (가격할인제시 방식에 따른 브랜드 이미지와 구매 의도에 미치는 영향 -미용 산업을 중심으로-)

  • Heo, Jeong-Rok;Cho, Jeong-Hwa
    • Management & Information Systems Review
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    • v.36 no.1
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    • pp.21-40
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    • 2017
  • This study is to examine the effects of marketing communications strategies which are also buying brand image and beauty services supplier discount information on consumer attitudes. Beauty service providers will have to consider that price discounts are worried impact on the brand image and purchase intentions. In this study, an empirical analysis demonstrated the impact on the brand image, price discount and discounts way. Discount in this study was shown to negatively affect the brand image, there is also a purchased showed a positive impact. Therefore, the proposed price reductions only way to save off the asking price was lower this distinction and professionalism. On the other hand, intent-upon price discount were positive. If such a price discount if the discount just present attitude towards the use of low discount rates but suggested it was found that the intent is absolutely high.

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The effect of eco-friendly management activities of a cosmetic company on customers' decision making (미용기업의 친환경 경영활동이 소비자 의사결정에 미치는 영향)

  • Nam-Koong, Yun;Yang, Eun-Jin
    • Journal of the Korea Convergence Society
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    • v.9 no.7
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    • pp.285-291
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    • 2018
  • The purpose of this research lies in analyzing the corelation between the eco-friendly management activities of a cosmetic company and customers' decision making in terms of purchase. In this research, 355 copies of questionaire from general customers were analyzed using the statistic package program of SPSS v.18.0. Based on the research analysis, the attributes of eco-friendly management activities can be categorized into three factors such as 'energy saving', 'contribution to communities', and 'environment-oriented services' and have the statistically meaningful positive influence on the three factors of customers' decision making; 'purchasing intention', 'assessment of purchase', and 'repurchase'. This research shows that the eco-friendly management activities of a cosmetic company is an important factor for its successful marketing strategy. This research has a significance in that it has studied the eco-friendly management activities of a cosmetic company through stereotyping. We can expect successful marketing effect if a cosmetic company uses eco-friendly products, information, and services in its eco-friendly marketing.

The Convergence Study on the Factors Influencing Quality of Education Service on the Satisfaction and Performance of the Course at the Beauty Academy (미용학원의 교육 서비스 품질이 수강 만족도와 교육성과에 미치는 영향요인에 관한 융합연구)

  • Yang, Chae-Yun;Jeon, Youn-Sug
    • Journal of the Korea Convergence Society
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    • v.11 no.9
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    • pp.261-266
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    • 2020
  • The purpose of the Convergence study is to analyze the impact of students' satisfaction and educational performance through research on overall educational service quality factors for beauty academies. The subjects of the study were conducted from March 29 to April 12, 2020 for those in their 10s and 40s attending beauty academies in Seoul, Gyeonggi-do and Incheon, and 377 surveys were analyzed and used for research. Multiple regression analysis was performed using the SPSSWIN 21.0 program for research purposes. As a result of the study, the higher the level of empathy, reliability, responsiveness, type, and certainty of educational service quality, the higher the satisfaction level of the class. The higher the satisfaction level, the higher the educational performance. Based on these research results, measures to improve the quality of education services that can enhance the satisfaction and educational performance of beauty academies should be improved by diversifying educational methods and contents and enhancing the quality of education and service expertise. The expertise of education should be strengthened to improve competitiveness. Therefore, follow-up research is needed to develop various programs to enhance future course satisfaction and educational performance and to develop education methods to enhance the quality of beauty education services.

A Study on Improvement and Analysis of Beauty Information in KOREA (우리나라 미용 정보화에 대한 분석과 개선에 관한 연구)

  • Park Dae-woo;Kang Nam-soon
    • Journal of the Korea Society of Computer and Information
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    • v.9 no.3
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    • pp.13-25
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    • 2004
  • In this paper, We would research and analysis for actual beauty information condition in Korea on the end of July 2004. We make an investigation into 3 beauty subject that Web service were operated by 100% regular school education. 15.5% Private school in 363 teaching institutions, 8.74% of 767 material dealers, 0.38% of 77,546 beauty salons. There are 12 companies of client management program and 3 hair changing programs. It bring to be few of technical beauty information data and creature value added that lack of full-time lecturer, according1y, KBMC and Ministry of Health & Welfare would constitute beauty information commit that make connection of each 3 beauty subjects and web database for technical beauty information data. As a result of unification and communization for beauty information system. It should be take synergy effect for Korean Beauty.

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Analysis of Mistakes Made in Using Loan Words in Domestic Hairstyling-related Academic Papers (국내 헤어 논문 외래어 오류 실태 분석)

  • Lee, Young-a;Lee, Jae-sook
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.449-456
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    • 2019
  • This study attempted to improve the quality of hairstyling-related studies and provide basic data for future studies on hairstyling terms through analysis of cosmetology-related loan words used in hairstyling theses among recent cosmetology papers. For data collection to derive valid conclusions, the signatures of a total of 1,980 academic papers collected after typing in the keyword 'Hair' at the Research Information Sharing Service (http://www.riss.kr) were analyzed. The results show that researchers in hairstyling seem not to pay close attention to the correct use of foreign loan words. Therefore, the study results would be very helpful to the development of future cosmetology studies. The correct notation and use of foreign loanwords should be further encouraged.

Effects of Emotional Labor of Hairdresser on Job Burnout and Turnover Intention (헤어 미용사들의 감정노동이 직무소진과 이직의도에 미치는 영향)

  • Jeon, Seon-Bok
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.13-24
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    • 2019
  • The purpose of this study is to understand how emotional labor of hairdresser effects job burnout and turnover intention. In order to achieve this study, the data is collected from questionnaires distributed to employees of beauty shops of Gwangju and Jeonam using convenience sampling method. A total of 356 questionnaires were used for the research. Survey data is analyzed by SPSS win 21.0 program. The research findings are as follows. First, the emotional labor of hairdresser is classified by the surface action and deep action. Also, job burnout of hairdresser is classified by the emotional exhaustion, reduced personal accomplishment and depersonalization. Second, the effect of emotional labor of hairdressers on job burnout have the significant influence. Third, the effect of emotional labor of hairdressers on turnover intention have the significant influence. Fourth, the effect of job burnout of hairdressers on turnover intention have the significant influence. These results suggest that programs to lower emotional labor should be focused on developments to improve the quality of beauty services.

Convergence Study on the Effect of Hair Beauty Salon Store Image, Price, Human Service, and Trust on Customer Satisfaction (헤어 미용실 점포 이미지, 가격, 인적 서비스, 신뢰가 고객만족도에 미치는 영향에 관한 융합연구)

  • Choi, Eun-Joo
    • Journal of the Korea Convergence Society
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    • v.11 no.6
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    • pp.375-381
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    • 2020
  • The purpose of this study is a convergence study to find out the relationship between store image, price, human service, and trust on customer satisfaction among the shop selection attributes of customers using hair beauty salons. This study analyzed the data of 500 copies of questionnaires for women who used hair beauty salons within the last 6 months using the SPSS v.22 statistical package program. As a result, store image (B= 1.321, p= .004), price (B= 1.189, p= .032), human service (B= 1.013, p= .000), trust (B= .782, p = .000) was found to have a meaningful positive(+) effect on customer satisfaction, and the ranking of influence was store image (β= .445), human service (β= .377), and price (β= .252). ), And trust (β= .167). Therefore, through this study, it was found that the higher the store image, personal service, price, and trust of the customer's hair salon, the higher the customer satisfaction. We confirmed the detailed influence of the effect of customer's shop selection attributes on customer satisfaction. Among them, store image and human service were found to be factors influencing customer satisfaction. It is necessary to find an economical and efficient way to improve store image, and to cultivate competency to strengthen human service. The results of this study are expected to be used as a basis for establishing a differentiated marketing strategy of cosmetic services industry.

A Study on the Influence of Personal Characteristics, Business Management Factors, and Capital Factors on Entrepreneurial Performance: In the Center of Ameliorating Small Businesses Supporting Policy by Government in Beauty Service Industry (창업가 기업가정신 요인, 경영 관리적 요인, 자본적 요인이 창업성과에 미치는 영향 연구: 미용서비스업 분야 소상공인지원정책의 개선방향 중심으로)

  • Kwak, JinMan;Yang, YoungSeok;Kim, MyungSuk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.3
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    • pp.119-133
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    • 2017
  • The purpose of this study is to investigate the effect of beauty services owners 'support policy on entrepreneurship performance in the beauty service industry through the effects of entrepreneurs' personal characteristics, managerial factors, capital factors and store factors on entrepreneurial performance. As a factor affecting the start - up performance of beauty service companies, it was analyzed that human resource management which is a sub - variable of managerial management factors, capital factors at start - up and store factors influenced entrepreneurship performance. The study on the effect of funding policy, education support policy, and consulting support policy on the start-up achievement of beauty service companies is as follows. The government funding policy, educational support policy, and consulting support policy have no effect on human resources management, start - up capital, and store factors which have significant effect on start - up performance. This is because institutional support for funding is not an institutional support for proving the policy effect but an effective support plan for creating entrepreneurial achievement is needed. Educational support policy and consulting support policy are reflected in the politics reflecting the characteristics of beauty service companies and realistic Education support and consulting support are necessary. In particular, it needs to be expanded to reflect the actual management activities and performance creation processes of other beauty service companies, which are different from the policy support of existing small business owners.

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Comparison on Satisfaction and Intention to Revisit among Men's Beauty Service Markets (남성 세분시장별 이.미용서비스 만족도와 재방문 의도의 비교)

  • Jeon, Yang-Jin;Jeon, Ok-Joo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.2
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    • pp.284-293
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    • 2008
  • The purpose of this study was to identify men's beauty service markets based on socio-cultural appearance attitude and to compare their satisfaction and intention to revisit beauty service. The study was done by survey method. Data of three hundred men aged from 20's to 40's were collected by on-line survey. Descriptive analyses, factor analyses, cluster analyses, Duncan tests, multiple regressions, and path analyses were applied. The results are as follows: First, five factors were found for men's socio-cultural attitude for their appearance. They were high involvement in appearance, social appearance, appearance satisfaction, appearance comparison and low involvement in appearance. Second, cluster analysis based on socio-cultural attitude produced three customer groups such as high involvement, social concern & satisfaction, and low involvement. Third, customer groups showed significant differences in some demographics and some items of service dimensions, which resulted in significant differences in satisfaction, and intention to revisit beauty shop services. A high involvement group was composed of young and unmarried men with more frequent visit to beauty shop service. In general, both the high involvement and the social concern & satisfaction groups showed higher evaluations than the low concern group in some of service items, level of satisfaction, and intention to revisit. In conclusion, attitude on their appearance could be useful factors in segmenting men's beauty service market. Levels and types of beauty shop service should be differentiated among consumer markets.

A comparative study of consumer preference about the skin beauty shop of the hospital and the independent skin beauty shop (병원부설 피부미용실과 자영 피부미용실에 관한 소비자의 선호도 비교 연구)

  • Kwon, Young-Nang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.12
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    • pp.3953-3962
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    • 2009
  • To build up the marketing strategy and competitiveness which are suitable for hospital-annex skin care shop and independent skin care shop, 600 people, who are living in Gumi and Ulsan city, Gyung-Buk and also, clients of both skin care shop, were participated from Sept. 16th to Oct. 16th, 2009. The main clients of hospital-annex skin care shop were women in 20s, who have skin trouble with pimples, pores and sebum. On the other hand, the clients of independent skin care shop were mainly women in their 30s or 40s. They were housewives or self-employed. The reason to visit skin care shop was because of wrinkles or lack of elasticity. When they chose skin care shop, first of all, they considered the effect of the care and they wanted a licensed aesthetician to care their skin. In the aspect of sanitary facilities, equipments and the licensed aestheticians, the independent skin care shops were needed to be more improved than hospital-annex skin care shop. According to this survey, hospital-annex skin care shop and independent skin care shop need to provide differentiated service and this result would be the basis to have competitiveness. Also, in the future, more strategies and concrete method should be presented.