• Title/Summary/Keyword: 미용서비스

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A Study on Service Quality and Consumer Satisfaction of Beauty Parlor (미용실의 서비스 품질과 소비자 만족에 관한 연구)

  • 황선아;황선진
    • Journal of the Korean Society of Costume
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    • v.51 no.8
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    • pp.171-183
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    • 2001
  • The purpose of this study was to develop service quality dimension of beauty parolrs in seoul area. The subject consisted of 545 adults with ages ranged between 20 and 30 who had evaluated service qualify dimension on one of the three different types of beauty parlors in seoul. The beauty parlors were classify into three types. Type I is franchised one, type II is located in center of city and type III is close to consumer's residence area. The result was as follows : 1. Four dimensions of the service quality of the beauty parlor were physical aspects(tangibles·accessibility·cleanness), employee aspects(empathy·capability), policy aspects of beauty parlor (management·reputation·credit card), the skill of the hair stylist. 2. To predict comsumer satisfaction. service quality dimensions were as follows : In franchised beauty parlor, the employee aspects(empathy), the policy aspect (reputation), the skill of the hair stylist were should be considered. In beauty parlor in downtown area, Physical aspects(accessibility), the employee aspects(capability), the policy aspects(reputation), the skill of the hair stylist were should be considered. And the beauty parlor in residence area, the employee aspects(empathy), the policy aspects(reputation) were should be considered.

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Effects of Consumption Values, Service Quality, and Consumer Satisfaction on Store Loyalty for Beauty Consumers (소비 가치, 미용 점포 서비스 품질, 소비자 만족이 점포 충성도에 미치는 영향)

  • Park, Ok-Kyung;Park, Eun-Joo
    • The Research Journal of the Costume Culture
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    • v.16 no.6
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    • pp.1008-1018
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    • 2008
  • The purpose of this study was to examine the effects of consumption value, service quality, and customer satisfaction on store loyalty of beauty consumers. Using a questionnaire developed from previous studies, data were collected from 319 females at beauty stores located in Busan. They were analyzed by factor analysis, cluster analysis, ANOVA, and path analysis using SPSS 14.0 Program. Results showed that beauty consumers were classified into three groups by their consumption values; Subjective group, Practical group, and Epistemic group. There were a little differences among three consumer groups in the influence of perceived service qualities on consumer satisfaction. They suggest that the more satisfied with store services, consumers were the greater loyalty of beauty stores. Additionally, satisfaction of beauty consumers was a very important variable to develop the store loyalty. These findings would provide retailers and marketers related to beauty stores the informations encouraging consumer satisfactions and developing strategies of beauty stores.

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Trend Analysis of Facial Cosmetic Acupuncture Study based on the Korean Traditional Medicine (국내논문검색서비스를 이용한 안면부 한방 미용 성형 관련 침 치료의 연구 동향 분석: 임상연구와 문헌연구를 중심으로)

  • Kim, Tae Yeon
    • Journal of Acupuncture Research
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    • v.30 no.5
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    • pp.125-137
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    • 2013
  • Objectives : In order to help establish the scientific research methods to prove the effects of facial cosmetic acupuncture, we investigated the trend of facial cosmetic acupuncture study based on the Korean traditional medicine. Methods : We researched the papers which were associated with the facial cosmetic acupuncture in Korean journals. The research date was 5th August 2013. Results : 27 papers about facial cosmetic acupuncture were found. 17 papers were literature research, and 10 papers were clinical research. Almost half of papers were written the years of 2008 and 2009. Most of papers were written in the Journal of Korean Acupuncture & Moxibustion Society. Conclusions : We need more systematic research in order to prove the effects of facial cosmetic acupuncture and use extensively.

No-show Prevention Restaurant Reservation System (노쇼 고객 관리 식당 예약 시스템)

  • Cho Kyu Cheol;Da Woon Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.01a
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    • pp.243-246
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    • 2023
  • '서비스를 이용하겠다고 예약을 했지만, 취소나 연락 없이 장소에 나타나지 않는 행위'를 가리키는 일명 노쇼(No-Show, 예약부도)가 사회적 문제로 떠오르고 있다. 이는 음식점을 비롯하여 열차, 고속버스, 병원, 미용실 등 예약 시스템이 갖춰진 사회 곳곳에서 발생하여 사회적·경제적 손실을 일으키고 있다. 그리고 이러한 노쇼는 자영업자의 경제적 손실로 직결되어 이들의 생존을 위협하기에 이르렀다. 음식점의 경우 노쇼로 인해 식재료 손실과 함께 해당 테이블에 다른 고객의 예약을 받지 못하는 2차 피해 발생이 가능하다는 점에서 타 업종에 비해 리스크 부담이 상당하다. 본 연구는 기존 식당 예약 웹 어플리케이션의 경제성·편의성·접근성을 취하는 동시에, 예약금 제도를 통해 노쇼의 비중을 줄이고, 노쇼가 발생한 고객 현황을 계측하여 관리할 수 있는 관리자 권한의 기능을 제공해 손실을 최소화하도록 돕는 웹 어플리케이션을 개발하는 것에 목적을 두고 있다.

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A Study on the Perceived Mediating Effect of the Customers in the Relationship between the Quality of Service of a Skin Care Shop and the Intent to Revisit (피부관리실 서비스 품질과 재방문의도의 관계에서 고객의 지각된 가치의 매개효과 연구)

  • Kim, Hyun-Kyoung
    • The Journal of the Korea Contents Association
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    • v.22 no.2
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    • pp.475-486
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    • 2022
  • The purpose of this study is to provide the service marketing data for skincare shops through analyzing the impact of the quality of service of skincare shops on perceived values and revisit intents. For this study, 397 middle-aged women who visited and experienced the services of the skincare shops in Seoul and the Gyeonggi region were surveyed. The data from the said survey were analyzed using SPSS 23.0 and AMOS 23.0. The findings of this study were as follows; first, the formality, reliability, certainty, and empathy among the service factors of skincare shops had a significant impact on economic values, while trust, certainty, and empathy had an impact on emotional values. Second, the formality, reliability, and empathy had a significant impact on revisit intent for skincare shops. Third, among the perceived values on skincare shops, both economic and emotional values had a significant impact on the intent to revisit. Fourth, the perceived values were confirmed to have partial mediating effects in the relationship between the quality of service of skincare shops and revisit intent for each service quality type.

The effect of black consumers' perception of behavior on beauty workers' anger and intention to change jobs (블랙컨슈머 행동지각이 미용 종사자의 분노표현과 이직의도에 미치는 영향)

  • Yun, Su-Mi;Choi, Myo-Sun;Seo, Eun-Hee;Yoon, Mi-Hwa
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.183-193
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    • 2022
  • The purpose of this study is to analyze the effect of black consumer behavior perception on the anger expression and turnover intention of beauty workers. For data collection, the final 392 copies were used by distributing questionnaires to 400 people for three months from November 1, 2021 to January 31, 2022, centering on beauty service workers in Seoul, Gyeonggi, and Incheon. For data analysis, SPSS 25.0 program was used. Frequency analysis was performed to identify demographic characteristics, and factor analysis and reliability analysis were performed to understand the validity of the measurement tool. Correlation analysis, A regression analysis was performed. As a result of the analysis, the transient and deterrence of black consumers had a positive (+) effect on anger expression, anger suppression, and turnover intention, and anger expression and anger control had a positive (+) effect on turnover intention. Therefore, it is necessary to raise excessive problems of black consumers or eradicate forced services, and it is believed that proper customer response methods and programs for stress relief should be provided by members.

A Study on the Skin Stress Recognition and Beauty Care Status due to Wearing Masks (안면 마스크 착용에 따른 피부 스트레스 인식도와 뷰티 케어 현황에 관한 연구)

  • Kim, Hyeon-Suk
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.2
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    • pp.465-475
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    • 2021
  • This study conducted an online and offline survey of 210 people from March 11 to 27, 2021 for the purpose of investigating and analyzing the current status of skin stress recognition and beauty care behavior due to wearing masks. The collected data were analyzed using SPSS 25.0 with Cronbach's α, Frequency Analysis, Chi-square test, and One way Anova. The average daily mask wearing time of more than 7 hours during the Covid-19 period was 43.8%, and skin stress recognition by wearing masks was highest among those in their 30s (M=4.27) and service workers (M=4.64), and those with acne and skin troubles (M=4.47) perceived high stress. The most important factor for home care treatment was cleansing(67.6%) and for beauty care was skin care(36.7%). Considerations factors on beauty care were 54.3% for service and customer care capabilities, and on body shape management method 45.7% for exercise. According to this study, respondents are recognizing skin stress due to the long-term use of masks, and home care treatment has been increasing as the esthetic salon has become unstable to visit due to the Covid-19 epidemic.

A Study on the Importance, Satisfaction of Skin Care Shops Selection Attributes for Life Care Promotion - Focusing on the Sanitation - (라이프케어 증진을 위한 피부미용샵 선택속성의 중요도와 만족도 연구 - 위생요인을 중심으로 -)

  • Park, Chae-Young
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.7
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    • pp.145-158
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    • 2021
  • This study is aimed at identifying the important factors required by customers through importance-satisfaction analysis of how they choose skin care shops on the basis of certain factors and attributes at this time when there is an urgent need to improve the level of quality that meets their expectations and demands in combination with the quantitative expansion of skin care shops. To achieve this, a survey was carried out to 217 people over the age of 20 in Gwangju and Jeonnam area with experience in using skin care shop services. The SPSS v. 21.0 program was used to analyze the collected data. The results are summarized as follows. IPA grid analysis of the difference in importance-satisfaction of sub-factors for skin care shop choice showed that the items corresponding to the upper-left side of maintenance and strengthening, the upper-right side of stainability, and the lower-left side of gradual improvement were the 'sanitary control of tools and products', 'basic situation(legal compliance)', and 'workers' sanitary control', 'internal control of skin care shops', 'professionalism and skills of workers'and 'quality of services', respectively. Consequently, the results of this study will be based on the efficient operation of skin care shops, and further more the utilization of them is expected to expand the quantitative and qualitative base of the skin care industry.

A Study on the Service Marketing Analysis and Development Plan (유가공 업체의 서비스 마케팅 차원의 분석과 발전 방안에 관한 연구)

  • park, jinho
    • Journal of Service Research and Studies
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    • v.9 no.1
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    • pp.33-49
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    • 2019
  • In this study, we achieve an increase in sales of dairy companies through innovation in the distribution process of developing core competencies through product differentiation in the domestic dairy companies, creating new consumption pioneered new markets. First of all, improving the quality of milk in the premium milk market can be able to expect the activation of consumption and through promotion activities by the Korean wave can lead to create new consumption pioneered the market diversification at the same time export varieties of white milk and jersey species take advantage of a variety of milk in addition to drink beauty and cooking areas while lowering manufacturing costs through the introduction of the cheese will increase the revenue of the dairy companies and dairy consumption expected to activate at the same time. It is necessary to change cultivars in order to think about nutritional value and flavor, and further environment, and high quality premium milk will become a new trend in the future. Furthermore, promoting the benefits of milk consumption would contribute in raising the milk demand that is negatively correlated with increasing age.

The Influence of Pre-Chase's Internal Marketing on Job Satisfaction in the Beauty Industry (뷰티산업에서 프랜차이즈의 내부마케팅이 직무만족에 미치는 영향)

  • Kim, Hyun-Joo;Shin, Dong-Hwa
    • Journal of Convergence for Information Technology
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    • v.9 no.12
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    • pp.271-278
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    • 2019
  • Working in the beauty industry accompanies high emotional stress because of the need to provide face-to-face customer service. Therefore, beauty industry employees should be recognized as internal customers and job satisfaction should be enhanced through appropriate internal marketing (education and training, compensation system, delegation, management support). With this preceded, it could lead to employees providing various satisfactory services to external customers, ultimately resulting in maximized sales and lower turnover rate. Four hypotheses were established to support this proposition, and 320 copies of questionnaires were collected from Nov. 1 to Dec. 30, 2018 targeting the beauty industry franchise workers which were analyzed through frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, route Analysis and the like, using programs AMOS 21.0 and SPSS 22.0. As a result, education and training did not affect employees' job satisfaction, but the compensation system, delegation, and management support had a positive(+) effect.