• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.42-44
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• 2003

'95년 하반기부터 시작된 경제위기를 맞이하면서 의류시장의 외형적 규모와 소비자들의 소비심리가 크게 위축되자, 국내 미시존 여성복 브랜드에서는 단품의 강화와 트랜드를 반영한 캐릭터성 보완의 두 가지 측면으로 시장구도를 형성하며 의류시장의 위기를 모면하려 노력한다. 그러나 IMF 이후, 베이직 상품의 판매비중이 늘어나게 되자 정장에 트랜드를 반영하기보다는 단품에 트랜드를 반영하려는 현상이 나타나게 되고, 대다수의 브랜드들이 기획비중을 줄이고 보완반응의 비중을 늘리면서 인기 브랜드의 인기 아이템에 대한 디자인 카피가 늘어나게 되면서, 브랜드의 차별화가 없어지는 공동화 현상이 심각하게 대두되게 되었다. (중략)

• 주택과사람들
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• s.194
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• pp.50-51
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• 2006

88올림픽 고속도로, 미시령 터널 등 국가 균형발전 개발에 적극적으로 기여해온 한화건설이 아파트 부문에서도 단연 두각을 나타내고 있다. '꿈에 그린'이라는 아파트 브랜드로 기업 가치를 높이고 있는 한화건설의 경쟁력을 살펴본다.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.75-80
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• 2020

This study verified the moderating effect of brand familiarity and openness in the relationship between micro and macro-national image in Chinese market and brand attitude. The research methods used in this study based on previous studies, a research model was established, related research hypotheses were set up, and Chinese consumers were selected as survey subjects to conduct surveys and data collection, and the suitability test and research hypothesis of the model were verified. As a result of this study, Micro and macro-national image had a positive effect on brand attitude, brand familiarity and openness had no moderating effect on micro-national image, and macro-national image had a moderating effect on macro-economic image. The results of this study provide implications for companies in Korea, the United States, and Japan, which have close relations with China in the Chinese market, to utilize various business strategies.

• Journal of Korean Library and Information Science Society
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• v.49 no.2
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• pp.1-23
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• 2018

The goal of this study is to suggest policy tasks for the public library in Seoul. For this goal, researcher compared macroscopically the gap between the Seoul city and the global competitiveness city using the core index of the public library, and analyzed microscopically the level of the Seoul city and the metropolitan cities and provinces focusing on the public library infrastructure and service index. Next, researcher evaluated the public library policies by linking the "2030 Seoul City Master Plan" and the "Library and Reading Culture Revitalization Plan". Based on the results, researcher proposed branding for global knowledge culture capitals, advancement of core competencies and systems of libraries, composition of citizen centered knowledge culture ecosystem, maximization of citizen's service satisfaction and expected benefits as future-oriented policy tasks of public libraries in Seoul.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.979-988
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• 2008

The purpose of this study is to analyze the lower body size and forms of married women in their thirties who have experienced pregnancy and parturition. Their measurements derived from the direct anthropometry and indirect photographic measures were compared to those of 20's. Improving consumer satisfaction for missy brand, especially in fitness of skirt and pants, some lower body classification were presented. The results were as follows : 1. The characteristics of lower body showed many differences by individuals especially in depth, girth, length and angle measures rather than height and breadth measures. Many items including index, calculations and angles revealed significant differences compared to those of 20's. Several breadth items, crotch length had distinct increase than those of women in twenties. Flattened buttocks side silhouette from waist to hip, buttocks drooping and decrease of inclination implied the influence of pregnancy, parturition and aging. 2. We hardly find out sizing system differences between missy brand and miss brand. Based on waist and hip girth measurements of subjects, sizing system of missy apparel wasn't suitable for their body size. Excessive drop(hip girth-waist girth) of missy brands, 25~30 cm, was almost the same to the drop of miss brands. 3. To improve the size satisfaction of missy women, we classified the lower body into 5 types according to drop, buttocks angle and hip length. Type 1 was small waist with large buttocks projection, and hip length was close to an average. Type 2 was small waist with medium buttocks projection, and the hip length was close to an average. Type 3 was medium waist, with average projection of the buttocks and hip length. Type 4 was large waist, projection of the buttocks and the hip length were close to an average. Type 5 was large waist, projection of the buttocks was small and the hip length was close to an average.