• Journal of Digital Convergence
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• v.18 no.4
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• pp.75-80
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• 2020

This study verified the moderating effect of brand familiarity and openness in the relationship between micro and macro-national image in Chinese market and brand attitude. The research methods used in this study based on previous studies, a research model was established, related research hypotheses were set up, and Chinese consumers were selected as survey subjects to conduct surveys and data collection, and the suitability test and research hypothesis of the model were verified. As a result of this study, Micro and macro-national image had a positive effect on brand attitude, brand familiarity and openness had no moderating effect on micro-national image, and macro-national image had a moderating effect on macro-economic image. The results of this study provide implications for companies in Korea, the United States, and Japan, which have close relations with China in the Chinese market, to utilize various business strategies.

• Journal of the Economic Geographical Society of Korea
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• v.12 no.4
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• pp.295-318
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• 2009

This paper explores micro-contexts of transnational migration and decision-making process of foreign migrants in Korea with four types, that is, married immigrants, immigrant workers, professional immigrants, and foreign students, analyzing dates of questionaries and interviews. Some findings can be summarized as follows. First, married immigrants and immigrant workers show relative lower level of micro-environments than professional immigrants and foreign students. Secondly, immigrants workers fill closest in geographical contiguity among immigrants' types, while married immigrants recognize more different in cultural comparison than the former. Both immigrants workers and foreign students think living environments of Korea better than other types, but immigrants workers consider relatively higher the level of technology, while foreign students evaluate lower that of education in Korea than other types. Thirdly, married immigrants give a relatively low score to the easiness of immigration, while both immigrant workers and professional immigrants give a high score to the job environment of Korea. Finally, all types of immigrants show a high portion in a self-decision making for international migration, while professional immigrants have much more experiences on visiting other countries than other types, and both married immigrants and foreign students seem to have utilized their networks with family members who live abroad.

• Korea journal of population studies
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• v.25 no.1
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• pp.51-82
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• 2002

This paper focuses on the process of national family politics through the project of family planning which became one of the main factors that brought the structural change in Korean families after 1960's. The family planning was established under the national project which was tightly driven by the government, and the new families were built artificially and coercibly by the plan rationality. The various and diverse forms of the national family politics were revealed in the process of the project. For example, the image of the modern families was forcedly adopted in order to justify the project, the families in this period were under microscopic surveillance in order to accomplish th e project effectively , etc. Modern nuclear families were derived through the economical and social support on the families only with a few number of children, and the structural change was made through the medical technique and support. Consequently, during the forty years after the project, the size of the families were reduced drastically, various and diverse forms of families were generated, and the modern family action and value were wide spread and generalized. Through the project, the government has been establishing th family patterns and norms which were so suitable to the modernization project that the families were able to be pulled into public sphere. The family problems in this process became very serious. However the government repeatedly forced the families to be the reoresentative of welfare state through new-modern political discourses. The welfare through the family is coerced to replace the weakness of welfare state. However the family is not the subject of the welfare, but the object of the welfare. The governmental family politics must make more efforts to gave the families to be the object to the welfare.