• Title/Summary/Keyword: 미래가치

Search Result 1,007, Processing Time 0.024 seconds

The Consumer Perceived Value in Taekwondo Performance Spectators: Scale Development and Validation (태권도 공연 관람자의 인지된 가치 척도 개발 및 적용)

  • Jeong, Seung-Hoon
    • 한국체육학회지인문사회과학편
    • /
    • v.55 no.6
    • /
    • pp.417-435
    • /
    • 2016

  • The purpose of this study was to develop a valid, reliable instrument to measure perceived value for Taekwondo performance spectators. The perceived value scale for Taekwondo performance spectators was developed in eight phases. For the development spectators perceived value scale (1) literature review, (2) preliminary factors and items selected, (3) assessment of the items, (4) pilot test, (5) data sampling, (6) validity of development scale, (7) assess reliability of items and, (8) predictive validity of development items. Based on three processes, a new perceived value of Taekwondo performance spectators scale with six factors(cultural, social, hedonic, aesthetic, moral and utilitarian value) and 19 items were developed. The result of predictive validity of development items: first, cultural, social, aesthetics, moral of perceived value had significantly influence on spectators attitude. Second, social, hedonic, utilitarian of perceived value had significantly influence on spectators satisfaction. Third, cultural, social, aesthetics perceived value had significantly influence on future consumption behavior of spectators.