• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.345-352
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• 2024

K-Pop Square Media, located at COEX in Samseong-dong, has gained public attention and mass media focus by showcasing various three-dimensional videos on a large LED display. The video content on the distinctive large curved LED display utilizes a form of media façade technique, establishing itself as a new landmark and attraction within the spatial characteristics of the COEX Plaza. This study aims to examine the characteristics of media facades used in outdoor advertising in urban spaces, focusing on K-Pop Square Media. The approach for this research involves three aspects: Firstly, examining the 'spatial characteristics' of urban public spaces by referencing Kevin Lynch's five elements constituting urban space and William J. Mitchell's exploration of smart spaces and changes in spatial paradigms. Secondly, analyzing the 'digital nature' of outdoor advertising through an examination of three types of Digital Out-Of-Home (DOOH) Media. Thirdly, exploring the 'technological advancements and content composition of media facades' by investigating types of display media (projection, LED screens), the inception of media facades, and the latest display technology like Anamorphic displays. Through this research, it becomes evident that K-Pop Square Media exhibits characteristics of publicness, communicativeness, artistry, and placemaking through the spatial characteristics of smart spaces, the media-specific aspects of Digital Out-Of-Home advertising, and the content composition of media facades.

• Conservation Science in Museum
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• v.28
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• pp.51-64
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• 2022

This study aims to identify the impact of optical energy on cultural properties when the light energy irradiates cultural assets during augmented reality (AR) or media façade performances as activities designed to garner public interest. The 10-story Gyeongcheonsa Pagoda was used for this study, and the impact was evaluated by comparing the optical energy irradiated during a media façade performance with the energy irradiated under normal conditions. For comparison, this study measured the illuminance in lux for each light source that irradiated the ten-story stone pagoda and used the data to calculate illuminance in lux-hours. The results showed that the pagoda receives 786.4 lux per hour when both sunlight and artificial light are present, while 13.2 lux of energy is irradicated by the media façade for each performance. The result indicates that the pagoda receives about 29.8 times more optical energy from sunlight and artificial light sources than during media façade performances on an hourly basis, when the performance is carried out twice a week. This study therefore concludes that the optical energy of media façade performances inflicted trivial damage to the ten-story stone pagoda.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.49-50
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• 2013

본 논문에서는 관람자가 스마트 기기를 활용하여 프로젝션 파사드의 영상을 컨트롤하는 시스템을 제안한다. 한 관람자가 아닌 다수의 관람자가 동시에 파사드에 매핑된 영상 콘텐츠에 접근이 가능한 시스템이다. 이를 활용한 작품 'Design of Social Projection Facade'는 프로젝션 매핑 영상과 스마트기기의 연동 기술을 기반으로 한 다중 관람자 참여형 미디어파사드 시스템 실험 작이다. 파사드 하나를 대상으로 한 관람자들의 공동 창작이 아니라 네트워크 시스템을 통해 물리적으로 떨어진 파사드 간의 인터랙션 및 연결, 콘텐츠 공유, 다중 관람자 참여라는 점에서 기존 연구와 차별화된 인터랙티브 시스템이라 할 수 있다.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.453-456
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• 2012

본 논문은 현대의 테크놀로지를 적극 수용하여 도시 공간 속 공공예술, 대중예술에서 좀 더 열린 체계의 예술작품에 가까이 다가가는 작업 형태를 지향하기 위한 기초 연구과정을 서술한다. 3차원의 입체적 오브젝트에 3차원 영상을 투사하는 프로젝션 매핑 기법을 활용한 작업을 시도하였으며, 그 작업을 소셜 네트워크와 연계하여 소셜 미디어를 활용한 인터랙티브 미디어파사드로 확장하고자 한다. 미디어아트의 작업 특성, 관람 체계 그리고 그 의미를 새로운 시각에서 바라보고자 한다.

• The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.22 no.5
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• pp.3-7
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• 2008

• The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.30 no.5
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• pp.3-7
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• 2016

• The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.30 no.5
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• pp.8-14
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• 2016

• The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.30 no.5
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• pp.15-19
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• 2016

• Review of Korea Contents Association
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• v.10 no.4
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• pp.17-24
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• 2012

• The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.28 no.6
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• pp.48-53
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• 2014