• Journal of Technology Innovation
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• v.23 no.3
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• pp.115-135
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• 2015

In the technological cycle model, a technological discontinuity leads to the inception of industry evolution. Before the emergence of de facto standard, it is defined as era of ferment, while era of incremental change is defined after the emergence. In the era of ferment, market and product have high uncertainties, but the competition becomes fiercer in the era of incremental change. Hence, new or revised managerial strategies are required before and after the de facto standard. However, our understanding is limited. In this study, we explore determinants of firm survival after the emergence of de facto standard. We test these using 6650 product/year observations from 1983 to 2002. The results reveal that entry before the emergence of de facto standard, and the number of product in the market will increase exit rate. However, the number of company will reduce exit rate. Our findings illustrate distinctive characteristics of the industry after the emergence of de facto standard. We'll discuss academic and political implications in the last section of this paper.