• Korean Business Review
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• v.16
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• pp.61-76
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• 2003

In proportion as increasing priority of sports service industries, the necessity and importance of service marketing has raising. Because of such point, this study investigates on the relationship of physical evidence and performance in using commercial sport centers. A study model and several hypotheses were developed regarding the relationships. To test the model and the hypotheses empirically, we distributed 350 copies of survey and collected 283 copies. 278 copies appear valid for our empirical study, except 5 copies that are considered inappropriate for our purpose. The results and implications are as follows. First, Service physical evidence had a positive effects on overall perceived quality and satisfaction. second, Results indicate that overall perceived quality and satisfaction playa significant role in the relationship between physical evidence and customer loyalty.

• The Korean Journal of Franchise Management
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• v.14 no.4
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• pp.17-33
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• 2023

Purpose: This study divides choice attributes that can help strengthen the competitiveness of traditional markets into product, price, personnel, and physical evidence. This study also examines which choice attributes affect customer value perception, satisfaction, and loyalty. Research design, data, and methodology: The data were collected from 542 traditional customers aged 20 or older who frequently visit traditional markets across the country and analyzed using the Smart PLS 4.0 program. The survey was conducted with the help of an online survey company for a total of 14 days from April 7, 2023 to April 20, 2023. Result: First, product, price, and employee quality have a positive impact on utilitarian and hedonic value, but physical evidence does not. Second, product, price, and employee quality have a positive impact on hedonic and hedonic value. Second, utilitarian value has a positive impact on satisfaction and revisit intention. Third, hedonic value has a positive impact on satisfaction, but does not on revisit intention. Lastly, satisfaction has a positive impact on revisit intention. Conclusions: Based on the S-O-R model and the theory of consumption value, this study proposed and examined an integrated framework in which satisfaction leads to revisit intention through selection attributes acting on perceived value.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.520-527
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• 2016

This study examined the relationship among Interpreter's Role, Interpretation System, Interpretation Quality, and Tourist Satisfaction in ecotourism. As a results of the analysis, the following findings were obtained. First, the Interpreter's Role affects the Interpretation Quality, but does not affect the Tourist Satisfaction in ecotourism. Second, the Interpretation System affects Interpretation Quality and Tourist Satisfaction. Third, Interpretation Quality influences the Tourist Satisfaction. Finally, the Interpretation Quality plays a mediated effect between relationship Interpreter's Role, Interpretation System and Tourist Satisfaction. Nevertheless, the key to success in ecotourism is how to explain the interpretation to the tourist

• Proceedings of the Korean Vacuum Society Conference
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• 2012.02a
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• pp.177-177
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• 2012

진공을 기초로 한 다양한 반도체 식각 공정에서 RF bias가 결합된 유도 결합 플라즈마 소스는 널리 사용되고 있다. 하지만, 대부분의 연구는 RF bias에 의한 자기 바이어스 효과에만 한정되어 있으며, 공정 결과와 소자 품질에 결정적인 역할을 하는 플라즈마 변수들(전자 온도, 플라즈마 밀도)과 RF bias의 상관관계에 대한 연구는 거의 없는 실정이다. 본 연구에서는 RF bias가 플라즈마 변수에 미치는 영향과 비충돌 전자 가열 메커니즘의 실험적 증거에 관한 연구를 진행하였다. 플라즈마 밀도는 RF bias에 의하여 감소 또는 증가하였으며, 이러한 결과는 Fluid global model에 의한 계산과 잘 일치하는 결과를 보였다. 전자 온도는 RF bias에 의하여 증가하였으며, 적은 RF bias 전력에서는 플라즈마 전위에 갇혀있는 낮은 에너지 그룹의 전자들의 가열이 주가 되었으나, 큰 RF bias 전력에서는 높은 에너지 그룹의 전자들의 가열이 주가 됨을 관찰하였다. 이는 높은 에너지 그룹의 전자 가열 메커니즘이 anomalous skin effect에서 collisionless sheath heating으로 전이되는 것을 나타내며, bounce resonance heating이 RF bias의 전자가열에 중요한 역할을 함을 보여주는 실험적 근거이다. 플라즈마 밀도의 공간 분포는 RF bias의 인가에 의하여 더욱 균일함을 보였으며, 이는 (electro-static and electro-magnetic) edge effect에 의한 영향으로 해석될 수 있다. 이러한 RF bias와 플라즈마 변수들의 상관관계 및 전자 가열 메커니즘에 대한 연구는 방전 특성의 물리적 이해뿐만 아니라, 반도체 식각 공정에서 소자 품질 및 공정 개선을 위한 최적의 방전 조건 도출과 외부 변수 제어에 큰 도움을 주리라 예상된다.

• Journal of Service Research and Studies
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• v.14 no.1
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• pp.108-123
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• 2024

In particular, as the current educational institutions are becoming more competitive, universities need to make efforts to survive the fierce competition by improving their service qualities. In this situation, this study was conducted to confirm the effect of international students' evaluation of university service quality on university loyalty through university satisfaction and service engagements, And several implications can be suggested as follows. First, the dimensions of university service quality were identified as important factors that had a great influence on the university satisfaction of international students. Among the service quality dimensions, support services related to international students were found to be the most important variable in university satisfaction. The school's efforts to solve the inconvenience of international students and the grievances of students who feel difficulties that their own students do not feel are considered a very important factor in the satisfaction of international students. Second, it was found that international students' class engagement or friendship engagement can be increased through satisfaction with the school, and eventually, the increased engagements affect university loyalty. In particular, it has been verified that for international students, the loyalty of the school can be increased by establishing friendships with students from various countries and participating in various school programs. Finally, according to the purposes of studying abroad, the difference was confirmed between the groups studying for academic development and better employment and the group employed for overseas experience and immigration.