• Information Systems Review
• /
• v.22 no.2
• /
• pp.101-120
• /
• 2020

This study investigates the effects of privacy psychological characteristics of B2C logistics services users on their willingness to comply with their logistics companies' information protection policy. Using cognitive valence theory as a theoretical framework, this study proposes a research model to examine the relationships between users' logistics security knowledge, privacy trust, privacy risk, privacy concern, and their willingness of information protection policy compliance. To test the proposed model, we conducted a survey from actual users of logistics services and collected valid 151 samples. We analyzed the data using a structural equation modeling software. The empirical results show that logistics security knowledge positively affects privacy trust; privacy concern positively influences privacy risk; privacy trust, privacy risk, and privacy concern positively influence behavioral willingness of compliance. However, logistics security knowledge does not affect behavioral willingness of compliance. The results of the study provide several contributions to the literature of B2C logistics services domain and managerial implications to logistics services companies.