• Title/Summary/Keyword: 문화전략(文化戰略)

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A Study of Creative Strategy through the Comparison among International Advertising Message Recognitions: Intended for Local Consumers in Korea, China, and United-States (국제광고의 메시지 인식 비교를 통한 표현전략 연구 : 한국·중국·미국 현지 대학생 소비자를 대상으로)

  • Rhee, Sang Hoon
    • Korean Journal of Communication Studies
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    • v.18 no.1
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    • pp.195-222
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    • 2010
  • This study is aimed at examining the degree in message recognitions with respect to the same global brand Ad. campaign intended for local consumers in Korea, China, and United-States, and applying the results to the forseeable message production of global Ad. campaigns. For this purpose, we conducted a survey by providing those consumers with Anycall Ads. of Samsung mobile phones, which were inserted in local printed advertisements. We concluded that the cultural and environmental differences of markets represent different degrees in message recognitions among these three countries. This result suggests that the localization based on local cultures and market situations is more important than the general standardization in the future global brand Ad. campaigns.

The Critical Factors Affecting Cultural Resources-based Regional Development Strategy (문화자원에 기반을 둔 지역발전전략에 미치는 영향요인 특성과 중요도 분석)

  • Lee, Soonja
    • The Journal of the Korea Contents Association
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    • v.17 no.7
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    • pp.546-556
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    • 2017
  • This study aims to find out the key factors that could influence on regional development strategy to use cultural resources. The methods employed are Meta-analysis with 61 case studies in order to draw related factors and Analytic Hierarchy Process with 68 experts in order to analyze the relative importance of important factors. The main findings are as follows: 26 critical factors are drawn from the case studies and they could be classified into four categories, named as 'the capacity building to excavate and utilize cultural resources which are having potential power', 'the establishment of institutional basis for making projects good progress', 'the boosting of internal capability of locals in the process of project', and 'the preparation of cultural governance and multidirectional networking strategies among persons concerned or stakeholder'. The analysis of relative importance of factors shows that among others, 'the capacity building to excavate and utilize cultural resources which are having potential power' is the most fundamental factors to achieve policy goals. There are few studies that have drawn factors from multi-case studies. In this respect, it is far from being complete but meaningful to a little more enhance the generalization of research findings.

직지 세계화 전략

  • Korean Printers Association
    • 프린팅코리아
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    • s.4
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    • pp.138-141
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    • 2002
  • 한국문화정책개발원과 청주시가 공동 주최하고 문화광광부와 유네스코한국위원회가 후원한 '직지의 세계화' 주제의 심포지움이 9월 13일 프레스센터에서 개최됐다. 이날 심포지움에서 발표된 내용중 허권 유네스코한국위원회문화팀장이 발표한 내용을 요약, 소개한다.

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Policy Implications of Creative-Based Strategies and Culture-Art Creative Urban Policy in Japan: Focusing on Kanazawa and Yokohama (일본의 문화예술창조도시정책과 창조기반전략의 정책적 함의: 가나자와와 요코하마를 중심으로)

  • Na, Jumong
    • Journal of the Economic Geographical Society of Korea
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    • v.19 no.4
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    • pp.642-659
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    • 2016
  • This study examines the characteristics of creative city policy for Japanese culture and arts creation cities and finds the implications of culture and arts city policy by reexamining the examples of Kanazawa and Yokohama from the viewpoint of creation-based strategy of the city. The policy implications of creative-based strategies are as follows. First, in terms of the governance of the creative-based strategy, Kanazawa conducted governance through a citizen-led cooperative network, while Yokohama promoted creative city policy through a local government-led cooperative network. Second, The mechanism of action of the endogenous resources of Kanazawa and Yokohama was different. Third, the territorial embeddedness in Kanazawa and Yokohama was easy for pedestrians to access to the customer center in the creation core area. Both cities have good access to domestic and international demand, and amenity is well established.

A Preliminary Analysis for the Establishment of a Documentation Strategy of Modern and Contemporary Publishing Cultural Records in Daegu (대구 근현대 출판문화기록 도큐멘테이션 전략 수립을 위한 예비 분석)

  • Inyeong Jeong;Jongwook Lee
    • Journal of Korean Society of Archives and Records Management
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    • v.23 no.1
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    • pp.47-61
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    • 2023
  • This study attempted to present the direction of the documentation strategy to lay the foundation for preserving and using the modern and contemporary publishing culture in Daegu. To this end, the authors applied the phase of the "documentation area definition and preliminary analysis" suggested in Hackman's model. In the preliminary analysis phase, the authors investigated the cases of documentation on specific topics and conducted interviews with those concerned with documenting the publishing culture of Daegu. The findings of interviews were presented by the categories, such as "the value of Daegu's modern and contemporary publishing culture," "the object and method of collection," "documentation group," and "difficulties and limitations." With these findings, the authors proposed the main elements of a documentation strategy and revised it based on the feedback from two archivists. The proposed elements consist of the purpose, temporal, geographical, and morphological ranges, roles by group, reference sources, prior work, and the consideration for collection and operation. The preliminary analysis of this study will serve as a foundation for preserving and transmitting Daegu's publishing culture.

Analysis of Structural Relationships among Parents and Professionals Communication, IEP, Teaching Strategies in the Multicultural Special Classes (미국 다문화 특수학급의 학부모 및 전문가의 의사소통, IEP, 교수전략 간의 구조적 관계 분석)

  • Kim, Hyun-Wook;Kim, Joung-Min
    • Korean Journal of Comparative Education
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    • v.27 no.4
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    • pp.1-22
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    • 2017
  • To date, the study of students with multicultural disabilities has been limited to language problems. The purpose of this study was to investigate the effects of communication between parents and professionals on the IEP and teaching strategies of students in multicultural special education in the United States. From 2015 to 2016, structural equation modeling was conducted using AMOS 21 based on data from 406 elementary, middle, and high school teachers who has experiencing of multicultural disabilities. The correlation coefficients between IEP and the variables affecting instructional strategies were significantly high between -044 and .489 as a whole. Especially, teaching strategy and communication with parents were relatively more effective than professional communication high correlation. In addition, with regard to the impact on IEP and teaching strategies, parental communication has been found to be closely related to IEP and teaching strategies. However, communication with professionals has a direct effect on teaching strategies. There was no significant correlation between parent and professional communication. The purpose of this study is to understand the importance of communication with parents of multicultural disabled students and their interest and opinions on children positively to IEP and teaching strategies so that teachers can communicate continuously.