• Title/Summary/Keyword: 문화전략(文化戰略)

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Strategy of Disney Animation Using Hero's Narrative (영웅서사를 활용한 디즈니 애니메이션의 전략)

  • Kim, Sae-Hoon;Lee, Hye-Won
    • The Journal of the Korea Contents Association
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    • v.14 no.9
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    • pp.76-84
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    • 2014
  • Despite the fact that culture and the industrial market is growing rapidly and becoming competitive, Disney animation studio has kept its reputation. They have their own know-how accumulated for a long time to stimulate the audience's sensibilities beyond time and space. This study is looking for the strategy of Disney animation using effects and forms of Hero's narrative. As a result, the original works have been adapted by 3 spaces of hero's narrative and songs was prepared according to the journey. Characters was constructed by combining original and it made an antithetical Antagonist and the triangle of helpmates. These strategies satisfy contemporary needs, as well as Disney's ideology using transformational resilience. Research will be needed to utilize the elements of culture through the analysis of the common strategy for success in spite of the time change.

A study on the systematic operation of the innovative patent strategy framework and the application plan of patent big data to secure competitive advantage (혁신특허전략 프레임워크의 체계적 운영 및 경쟁우위확보를 위한 특허빅테이터 활용방안에 관한 연구)

  • Kim, Hyun Ah;Cha, Wan Kyu
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.351-357
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    • 2021
  • At the time when interest in the use of big data is rising in the face of the technological paradigm shift of the 4th industrial revolution, interest in the use of patented big data is increasing, especially as the proportion of intangible assets of companies increases. In addition to quantitative information, patent data contains various information such as unstructured text such as title, abstract, claim, citation and citation relations, drawings, and technology classification. It is judged that the use of treatment is important. Therefore, in this study, in order to systematically operate the innovative patent strategy framework and to secure a competitive advantage by strengthening the fundamental technological competitiveness of the company, we propose a method of using patent big data centering on the case of Company A, and verify its validity. I would like to suggest some implications. Through this, it is intended to raise awareness of the use of patent big data, and to suggest ways to use patent big data in connection with the company's company-wide strategy, business strategy, and functional strategy.

Effects of Successful aging and SOC coping strategies on the Quality of life of Middle-aged women (중년여성의 성공적 노화와 SOC 대처전략이 삶의 질에 미치는 영향)

  • Lee, Do-Young;Noh, Gie-Ok
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.27-34
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    • 2021
  • This study is a descriptive research study to understand the effects of successful aging and SOC coping strategy on quality of life in middle-aged women. The study subjects were middle-aged women (40~65years old) across the country, and data were collected using a structured questionnaire. The collected data were analyzed by descriptive statistics, Independent t-test, one-way ANOVA, Pearson's correlation, and stepwise multiple regression using SPSS WIN/PC 24.0 statistics program. The study found that successful aging of middle-aged women, SOC alternative strategies and quality of life were statically correlated, and statistical significance was identified in order of successful aging(β=.41, p<.001) and SCO coping strategies(β=.17, p=.047) as variables describing quality of life. In this study, the explanatory power by the two variables was 24.7%. Therefore, in order to improve the quality of life of middle aged women, it is necessary to study and program programs to enhance the SOC coping strategy of successful aging.

A study on the Relationship between Other-dependent Narcissism and Road Rage Experience (타인의존 자기애와 보복운전 경험 간의 관계에 대한 연구)

  • Jeong, Jieun;Park, Jisun
    • Korean Journal of Culture and Social Issue
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    • v.28 no.1
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    • pp.61-81
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    • 2022
  • The study examined the relationship between other-dependent narcissism and road rage experience, and whether the relationship was mediated by maladaptive emotion regulation strategies. In addition, the study investigated whether the experience of road rage differed by gender, and the gender difference was mediated by maladaptive emotion regulation strategies. A total of 209 drivers including 107 males and 102 females completed an online survey composed of Two Dimension Narcissism Scale, Cognitive Emotion Regulation Questionnaire, and experience of road rage. The main results are as follows: first, blaming others and catastrophizing factors of maladaptive emotion regulation strategies mediated the relationship between other-dependent narcissism and road rage experience. Second, male participants had more experience of road rage than female participants, which was mediated by blaming others factor of maladaptive emotion regulation strategies. Finally, implications and limitations of this study were discussed.