• Title/Summary/Keyword: 문화전략(文化戰略)

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스토리텔링 기법을 활용한 등대의 브랜드화로 해양문화 활성화

  • Kim, Jeong-Sik
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2009.06a
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    • pp.515-518
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    • 2009
  • 감성의 시대를 맞이하여 인간의 감정을 움직이는 스토리텔링 기법을 보다 체계적이고 전략적으로 정책에 도입하여, 등대를 편안하고 재미있게 즐길 수 있는 새로운 트랜드로 브랜딩하고 나아가 해양분화 활성화를 유도하고자 하는데 목적이 있다.

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Impact of Corporate's Innovation Climate, the recognition of intellectual property's importance and NPD internal activity On the New Product Development Performance (기업 조직혁신문화와 지식재산권 중요성 인식, 신제품 개발 내부 활동이 신제품 개발 성과에 미치는 영향에 관한 탐색적 연구)

  • Hwangbo, Yun;Kim, Hong Chul
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.163-170
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    • 2014
  • This aims to study impact of corporate's innovation culture, the recognition of intellectual property's importance and corporate's internal activity for New Product Development on the new product development(NPD) performance by analyzing Kosdaq market listed companies. In contrast to the prior research, this study measures innovation climate which is included with innovative corporate organization climate and the recognition of intellectual property's importance as a impact factors on the new product development performance, along with NPD's strategy, NPD process and independent organization for NPD. The empirical results show that corporate's innovative organization climate and the recognition of intellectual property's importance can impact on the NPD's performance and NPD process can influence on recognition of the attainment of corporate's NPD goal. The study has an implication that it provides a basic data on supporting strategies of how to enhance the Korean companies' new product development performance.

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A Study on Cultural Arts Program Development Policy of US Public Broadcasting - Focused on PBS 「Art 21c」 (미국 공영방송의 문화예술 프로그램 육성정책 연구 - PBS 「Art 21C」사례를 중심으로)

  • Choi, Jonghan
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.399-411
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    • 2019
  • TV Broadcasting is an undeniable cultural medium. TV Broadcasting Station needs a long-term perspective that suits cultural media and an aggressive cultural and artistic program development strategy that matches rapidly changing culture and technology. Of course, production staff should be composed of experts in the field as well as cultural artists. This paper is researching the promotion strategy of TV Arts programs by substituting the three keywords - the U.S., the public broadcasting station(TV) and Arts programs. And through case studies and analyses of PBS TV's "Art in the 21st Century" series, the way the public TV broadcasting station shares cultural arts with viewers is extracted. It raises the question of how the U.S. TV public broadcaster's cultural and artistic programs are different from South KOREA's. Through the above research, let's find a clue to the future direction of how the new media, now represented as Korea's blacklist, should recognize, foster, educate and strategize Fine Arts.

Conservation Plan and Historic Site Designation Strategy of Celadon Kiln Site in Banam-ri, Gochang (고창 반암리 청자요지의 보존 방안과 사적 지정 전략)

  • SIN Mincheol
    • Korean Journal of Heritage: History & Science
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    • v.56 no.1
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    • pp.208-223
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    • 2023
  • This article was prepared for the purpose of reviewing maintenance plans and strategies for designating the celadon kiln site in Banam-ri, Gochang, a monument designated by the city and province as a historical site. Prior to the discussion, the high academic potential of this site, which is attracting attention as a main point of early celadon main point, was explained, and expectations for the future designation of the monument were reviewed. Next, the current status of preservation and maintenance plans of the celadon kiln site in Banam-ri, Gochang were examined. In particular, the current preservation situation was reviewed through an on-site survey on how the ruins, which have not been designated as a monument, should be maintained for historical designation in the future. Above all, it was argued that it was necessary to conduct excavation and literature surveys to clarify the characteristics of the ruins, investigate the surrounding areas, improve information facilities for visitors, and carry out promotion in connection with them. Finally, the definition of historical sites and the status of historical designation of ceramic kilns, along with the strategies necessary for designation, were presented. In particular, the examples of the existing historical designated celadon kiln site in Dotong-ri, Jinan, and Buncheong Kiln Site in Undae-ri, Goheung were reviewed, and three types of excavation surveys, literature surveys, and academic conferences were presented as the target directions for historical designation. The result of the excavation survey is the basis for suggesting that it has cultural property values with completeness, authenticity, and identity. The literature survey is the basis for supplementing the historical and cultural character of the remains that have not been revealed by excavation. The academic conference explained that it is an opportunity to understand the nature and value of cultural assets, such as the location of cultural assets, the status of relics, and events related to relics.

The Development of Strategy for Educational Program and Curriculum Based on Understanding New Design Paradigm of Future Knowledge-Information Age (미래 지식정보시대의 새로운 디자인 패러다임 구조파악과 교육프로그램 전략 및 커리큘럼 개발에 관한 연구)

  • 민경우;이순종;이건표
    • Archives of design research
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    • v.15 no.1
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    • pp.399-406
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    • 2002
  • There have been diverse discourses arguing that new design has been emerging in the 21 st century. However, there have been very few trials to identify systematically the characteristics_of new design paradigm and to develop new design educational program based on them. Thus, this paper aims at development of strategy of new design educational program according to the characteristics of new design paradigm. At first, design is viewed as part of 'culture'and the structure of culture is identified: 'Artifact', 'Value', and 'Basic Assumptions'. Similarly, design is found to comprise of three fundamental attributes: 'Function', 'Aesthetics','Symbolic'. These levels are shown to be in the relation of mutually recycling influences. These structural framework is used to understand the design methods and qualification of designers over the development of design paradigms: vernacular design, machine age, and information-knowledge age. The result leads the list of requirements of new educational design program: 'Human-Centered','Situation-Based','User-Participatory', and 'Intangible'. The model of strategy of new educational design program is developed and proposed.

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A Comparative Study on Localization of Service Strategies (서비스 전략 현지화 국제비교 연구 -한국과 싱가포르에 진출한 외국인 투자 서비스 기업을 중심으로-)

  • Nho, Jeon-Pyo
    • Korean Business Review
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    • v.13
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    • pp.195-206
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    • 2000
  • The purpose of this study is to compare the service strategies of foreign service firms between Singapore and Korea, relative to the country where their headquarters are located. Specifically this study investigates (1) how the service strategies are adaptively executed based on local circumstances, (2) to what extent the cultural and legal environments of the two countries are different, and (3) how the differences in the environments affect the adaptation of the service strategies. The findings of this study indicate that there exists the perceptual differences in the legal environments between Singapore and Korea, but no significant differences are found in the cultural environments. The differences in the legal environments, however, do not affect the adaptation of the service strategies. Interestingly enough, the foreign service firms in Singapore perceive less sensitively the need for adapting service strategies. But the foreign service firms in Korea perceive more sensitively the need for the adaptation.

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A New National Security Strategy for South Korea: Exploring the Implementation of Positive Peace (한국의 새로운 국가 안보 전략: 적극적 평화 구축 방안 연구)

  • Choul-Hee Lee;Kyoung-Haing Lee;Sang Hyuk Park
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.4
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    • pp.457-465
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    • 2024
  • In the 21st century, the global security environment has undergone rapid changes, presenting South Korea with complex security dilemmas. This study aims to explore a new national security strategy for South Korea through the implementation of 'Positive Peace.' Based on Johan Galtung's concept of 'Positive Peace,' the study proposes a comprehensive approach to build sustainable peace by redesigning the peace process on the Korean Peninsula, establishing a multilateral security cooperation framework in Northeast Asia, expanding global peace contributions, promoting domestic social integration, and spreading a culture of peace. To realize these goals, the study discusses the need to redefine the role of the military, reallocate defense budgets, introduce the concept of a peace dividend, promote the peaceful use of science and technology, and legislate for the realization of the right to peace. The implementation of a 'Positive Peace' strategy aims to transform South Korea into a leading nation in peace, contributing to the peace and stability of the Korean Peninsula, Northeast Asia, and the global community.

A study on the revitalization of tourist industry integrated with culture contents industry : about the only area of cheju (문화콘텐츠산업과 접목을 통한 관광산업 활성화 방안 : 제주지역을 중심으로)

  • Lee, Chang-Hoon
    • Cartoon and Animation Studies
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    • s.15
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    • pp.267-281
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    • 2009
  • This study was conducted in order to look for how to create added values by combining cultural contents with other industries effectively. For this purpose, we examined in what directions the tourist industry, which is the main industry of the Jeju Special Self-governing Province, should be combined with cultural contents. It is widely admitted that cultural contents can create various added values, but there have been insufficient efforts to develop cultural contents and link them to added values. In particular, local self-governing bodies' understanding of cultural contents is seriously poor. In order to improve this, we need to have appropriate perception of cultural contents and to change our idea for effective linking of cultural contents to added values. Thus, this study proposed that the development of cultural contents is achieved not simply through the development of contents but through the combination of various methods including the establishment of product development strategies, the establishment of tourist program development strategies, and the integration of slogans.

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A Study on Domestic Development Plan by Comparing Korea and China's Cultural Contents from the Perspective of the National Innovation System after 1990's (1990년대 이후 국가혁신체제의 한·중 비교를 통한 관점의 국내 문화콘텐츠 발전 방안 연구)

  • Kim, Mikyung
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.594-601
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    • 2020
  • This study focuses on the changes in the national innovation system between Korea and China since the 1990s, and studies how to benchmark the limitations of the current national innovation system in Korea from successful national innovation systems in China and apply it to Korean cultural contents. As a result of the review, the current cultural content of Korea is a time when it is necessary to drive sustainable growth in a rapidly changing era, and as a result of applying it from the successful cases of China's national innovation system, it is necessary to change the production of Korean cultural content of the Push strategy into a Pull strategy. In other words, it is necessary to produce cultural contents that fit the paradigm of market change. In addition, the existing technology should lead to the creation of new added value from each element composed of Korean cultural contents, K-pop, K-beauty, Korean food, and above all, it is necessary to institutional innovation of the country in distribution abroad.

The Regional Human Ecosystem and Cultural Adaptation in Rural Korea (한국 농촌의 지역인간생태계와 문화적 적응)

  • 류제현
    • Journal of the Korean Geographical Society
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    • v.33 no.spc
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    • pp.697-707
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    • 1998
  • 인간과 환경과의 관계의 역사적 변천을 인구변화와 자원관리의 측면에서 분석하는 기존 관점은 인구기초이론, 기술기초이론, 시장기초이론 등으로 분류된다. 이러한 관점은 어느 한가지 변수를 독립 변수로 가정하는 입장을 취하므로 흔히 '단일요소이론'이라고 불리며, 제각기 장점이 있기는 하지만 현실 세계의 복합성을 단지 부분적으로 설명하는데 그치는 문제점을 내포하고 있다. 현실세계의 모든 사건은 개방된 체계 속에서 발생하기 때문에, 모든 사건은 단선적인 인과관계로 파악될 수 없을 만큼 서로 복합하게 얽혀 있다. 이에 대하여 문화생태이론은 단일요소이론의 그러한 한계를 극복하고 현실세계의 복합성을 분석할 수 있는 개념과 방법을 제시하고 있다. 문화생태이론은 실로 인간과 환경과의 관계가 역사적으로 변천해 온 과정을 탐구하는데 적합한 개념과 방법을 장점으로 내세우는 새로운 관점이라 할 수 있다. 문화생태이온은 인구, 기술, 시장, 제도 등 요소의 중요성이 시간과 장소에 따라 다를 수 있다는 가정 하에서 어떠한 요소라도 어느 한 장소와 시점에서 인간과 환경과의 관계의 변화를 주도할 수 있다고 기대한다. 한국 농촌의 인간과 환경과의 관계를 탐구함에 있어서 활성되어야 할 문화생태이론의 기초적인 개념은 '지역인간생태계'와 '문화적 적응'이다. 한국 농촌의 지역인간생태계는 그 특성상 인구, 농업, 시장, 제도로 구성되어 있다고 볼 수 있다. 문화적 적응이란 변화하는 환경 속에서 사회구성원들의 환경에 대한 적응도를 높일 수 있는 행동양식을 새로이 선택하는 행위를 일컫는다. 한국 농촌에서는 적응전략이란 농업의 집약화와 상업화 또는 산아제한과 인구이동이라는 측면에서 분석될 수 있을 것이다. 생존, 기술, 취락형태, 토지이용, 무역이나 교역 등은 적응전략을 분석하는데 간접적인 자료를 제공해 줄 것이다.

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