• Title/Summary/Keyword: 문화상

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The Study on the Characteristics of Cultural Storytelling in the Graphic of Avartars (아바타의 그래픽 표현에 나타난 문화적 스토리텔링의 특징에 관한 연구)

  • 장호현
    • Archives of design research
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    • v.17 no.2
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    • pp.157-170
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    • 2004

  • As a virtual identity on the virtual space, Avata is expressed in the various graphic forms such as 2D and 3D. Avata is not just combination of characters, but it also reveals the cultural Avitus of the times or the society, which often represents the discrimination according to the generation or social stratum or the unconscious choice of popular culture The modern days are absolutely influenced by the popular culture. And, it is also the case in the virtual space as well as the real world, influencing the fashion trend, cultural taste, and even the behavioral pattern of individuals. Hereupon, through an analysis of cases of using Avata character graphic, we are going to look into the technical ways of expressing Avata and the overall pop culture trend and individual life pattern and taste which are shown in the choice of outfit, necessaries, and background. And, we will also find out the kitsch characteristics in the consumption of Avata. And, we also expect that the image of Avata would be developing into a positive identity demonstrating one's existence on the virtual space, not simply a meaningless choice and combination of image in expressing and consuming Avata.

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