• Journal of Digital Convergence
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• v.16 no.12
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• pp.231-241
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• 2018

This is a study of reputation from the perspective of evolutionary psychology. To start a theory building process in PR, Tall Puppy scale is examined using dominance hierarchy and reputation hierarchy. Tall Puppy scale is a measure toward highly successful, thus famous people. when they fall. The result showed that Koreans have negative attitude toward famous people 8times more and prefer their fall than Austrailians. The number one variable to explain the psychology of reputation hierarchy was self-esteem. It was strongly correlated with reputation hierarchy attitude. People with higher self-esteem were more generous about famous figures when people with low self-esteem prefer more the fall of tall puppies. A discussion for reputation hierarchy theory is followed.

• Monthly Korean Chicken
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• v.3 no.7 s.25
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• pp.2-8
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• 1997

배합사료 부가가치세 영세율적용 확대 - 일본의 육계산업, 품질로 승부 - 브라질, 다시 수출증가 추세 - 살모넬라로 독일최대의 양계장 몰락 - 일본, 중국산 닭고기 수입 증가 - 태국, 국내시장 공략위한 사전조사 - 닭고기 소비량 꾸준한 증가 예상 - 외국사 닭고기시장 공략 잰걸음 - 수입닭고기, 가격보다는 품질로 대응해야 - 소비자, 편리한 고품질 가공육 제품 선호

• Cartoon and Animation Studies
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• s.21
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• pp.71-84
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• 2010

The current distribution structure in Korea film industry is in the multiplex chain. As a result, most small or medium-sized theaters have been excluded from the market, and all the multiplex chain have gradually been formed into the vertical integration structure. The strike by multiplex theaters in Chuncheon who did not screen for one month led to the problem of the vertical integration, which resulted in many effects. Particularly, it caused considerable effect on the cultural desire and instigated movie-goers to turn to illegal content. This study surveys the process in which Korean multiplex theaters in vertical integration structure took over the Korean film market, and consequently, small theaters collapsed, and the theaters in vertical integration structure kick out small theaters in horizontal integration structure, and conducts a survey on the effect of the one-month strike by Chuncheon CGV from September 27 to October 30, 2008 in Chuncheon where said processes had completed so as to determine the effect of and impact of the problem of the vertical integration, monopoly structure. When major consumers of the film industry, i.e., people in their 20s, see their access to newly released films limited due to closing of multiplex theaters, they feel the impulse to access illegal contents. If they miss viewing the newly released films, they prefer to view illegal contents or films on recording media rather than visiting theaters showing those films. They are also influenced by timing of film release. Specifically, methods of illegal access to newly released films, permanent accessibility to them via recording media, and timing of film release influence their viewing patterns.