Search | Korea Science

Gaze Mirroring-based Intelligent Information System for Making User's Latent Interest (사용자의 잠재적 흥미를 인식하기 위한 주시 모방 모델 기반의 지능형 정보 시스템)

Park, Hye-Sun;Hirayama, Takatsugu;Matsuyama, Takashi
- Journal of Intelligence and Information Systems
- /
- v.16 no.3
- /
- pp.37-54
- /
- 2010
The information system that preserves and presents information collections, records, processes, retrievals, is applied in various fields recently and is supporting man's many activities. Conventional information systems are based on the reactive interaction model. Such reactive systems respond to only specific instructions, i.e. the defined commands, from the user. To go beyond the reactive interaction, it is necessary that the interactive dynamic interaction based information system which understands human's action and intention autonomously and then provides sensible information adapted to the user. Therefore, we propose a Gaze Mirroring-based intelligent information system for making user's latent interest using the internal state estimation methods based on the interactive dynamic interaction. Then, the proposed Gaze Mirroring method is that an anthropomorphic agent(avatar) actively established the joint attention with the user by imitating user's eye-gaze behavior. We verify that the Gaze Mirroring can elicit the user's behavior reflecting the latent interestand contribute to improving the accuracy of interest estimation. We also have confidence that the Gaze Mirroring promotes the self-awareness of interest. Such a Gaze Mirroring-based intelligent information system also provides suitable information to user by making user's latent interest using the internal state estimation.
PDF KSCI

A Study on the Relationship between Virtual influencer Attributes, Imitation Intention, and Usage Intention (가상 인플루언서의 속성과 모방의도, 이용의도의 관계에 관한 연구)

Park, Jinwoo
- The Journal of the Convergence on Culture Technology
- /
- v.8 no.3
- /
- pp.245-251
- /
- 2022
This study attempted to examine the effect of virtual influencer, which is highly interested in consumers, and has recently been increasing the frequency of use in corporate marketing activities. In particular, the purpose is to examine the effect of the attributes of virtual influencer on consumers as an information source for a product or brand. To this end, the effect of perceived attractiveness, trustworthiness, and expertise of virtual influencer on SNS usage intention and imitation intention consumers was examined. As a result of the study, it was found that attractiveness among the attributes of virtual influencer had a positive effect on the usage intention, and attractiveness and trustworthiness had a positive effect on imitation intention. In addition, it was found that imitation intention had a positive effect on usage intention. In other words, the perceived attractiveness of virtual influencer by consumers through SNS is the most important attribute. These findings imply that when virtual influencer is used in marketing, companies must perceive the attractiveness of virtual influencer through content posted on SNS as well as their attributes as information sources. We expect the results of this study to provide major implications for marketing activities such as companies and public institutions that consider using virtual influencer.
https://doi.org/10.17703/JCCT.2022.8.3.245 인용 PDF KSCI

The roles of perception and attitudes toward media reports of suicides in social learning effects (자살보도에 대한 지각과 인식: 사회학습효과의 검증)

Joonsung Bae ;Taekyun Hur
- Korean Journal of Culture and Social Issue
- /
- v.16 no.2
- /
- pp.179-195
- /
- 2010
Media reports of suicides has been found to increase suicide cases that were temporally and spacially proximal to the reports, but the psychological mechanisms, social learning, underlying the negative effects was not directly tested. The present study examined the cognitive processes of social learning that media reports of suicides, especially positive contents toward suicides, might change people's perception, memory, and attitudes toward suicides positively and subsequently increase subsequent suicide intentions and behaviors. Through an internet survey, 300 adults reported their perception, memory, and attitudes toward news reports of suicides, and rated whether the suicides were described positively or negatively in the reports. Finally they reported their suicide intentions and behaviors. The results revealed that people tended to remember more the contents of suicide reports suggested to increase copycat suicides. Also, people were found to have an ironic view to suicide reports of media that they acknowledged the dangers of suicides reports and approached the reports with curiosity. More importantly, the perception of the positive reward that suicides might achieved through suicides was related with positive attitudes toward suicides and behavioral intention to suicides. The present findings was discussed in the social learning understanding of copycat suicides and their implications for suicide-prevention strategies.
PDF