• Proceedings of the Korean Information Science Society Conference
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• 2002.10d
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• pp.187-189
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• 2002

본 논문에서는 월드 와이드 웹 환경을 기반으로 구현된 기존의 디지털 비디오 라이브러리를 모바일 환경으로 확장하기 위한 방법을 제안하고 구현하였다. 모바일 통신 망의 특성과 이동 전화 단말기의 특성을 고려하여 동영상 데이터에 대한 검색 과정, 즉 검색 질의 입력, 미디어 데이터 처리, 검색 결과 표시 기능을 각각 설계하고 개선하였다. 이동 전화 단말기의 불편한 키 입력을 고려하여 단순성에 초점을 맞춘 간단한 검색 질의 입력 방법을 제안하였고, 멀티미디어 데이터들이 모바일 환경의 제한된 특성에 맞게 재생될 수 있도록 미디어 어댑테이션 모델을 정하고 그에 따라 시스템을 구현하였다. 검색 결과로써 미디어 어댑테이션을 통해 변환된 데이터들이 이동 전화 단말기의 작은 화면에 맞게 표현될 수 있도록 사용 가능한 화면 영역을 효율적으로 나누어 사용하는 검색 결과 표시 방법을 제안하였다. 이는 향후 모바일 멀티미디어에 관한 연구를 위한 플랫폼으로 사용될 수 있을 것이다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2010.07a
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• pp.257-260
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• 2010

통신 기술과 모바일 기술의 발달로 인해, 이 두 기술을 융합된 모바일IPTV가 탄생하였다. 하지만, 모바일IPTV는 기존의 IPTV와는 달리 방대한 종류의 디바이스와 그에 따른 제공하는 비디오 포맷과 같은 제약들이 존재한다. 하지만 기존의 서비스는 다양한 이기종의 모바일 장치의 특성을 고려하지 않고 서비스 제공자가 모든 사용자에게 같은 서비스를 제공하기 때문에 사용자는 콘텐츠의 포맷이나 용량으로 인하여 장치에 알맞은 컨텐츠를 받지 못할 경우가 있으며 혹은 신속하게 서비스를 제공받지 못할 경우가 있다. 위와 같은 문제를 해결하기 위해서, 본 논문에서는 CC/PP(Composite Capabilities / Preference Profile)를 이용하여 이기종의 모바일IPTV 장치들의 규격 및 특성을 분석하고, 이를 통해 다양한 기종의 모바일IPTV 사용자들에게 장치의 특성에 맞는 맞춤형 서비스를 최적화하여 제공할 수 있는 시스템을 제안한다.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.2
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• pp.335-353
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• 2015

The purpose of this study is to analyze the middle-aged adults' mobile information behavior focused on their demographic characteristics. To achieve the aim of this study data were collected from 50 to 64 years old middle-aged adults who live in different size of cities and towns in Korea using self-designed questionnaire through online and offline survey. Gender, academic background, income level, size of residential zone, physical condition, and occupation were adopted as demographic characteristics, and type of mobile contents use, hour of mobile use, ability of mobile use, persistency of mobile use, and usability of mobile were used as the mobile information behavior in this study. Total of 191 valid data were analysed using SPSS Ver. 21. The results of this empirical study revealed that there exist a significant difference between some of their demographical characteristics (e.g., academic backgrounds, income level, and occupation) and mobile information behaviors particularly in their contents use.

• The KIPS Transactions:PartC
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• v.13C no.6 s.109
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• pp.795-802
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• 2006

The Electronic Commerce with development was advanced information technique in transaction from at the election, and now it is sharply evolving into Mobile Commerce capable of Electronic commerce while the user moves. Mobile Commerce has some feature in Electronic Commerce, but has the different feature. analyzed the feature of Mobile Commerce were carried out, but those were processed according to its location and field only and special of view. This study sought the new characteristic which is different from the existing Electronic Commerce, and took account of the successful factor for Mobile Commerce which includes the position in a user, a developer and an operator. In addition, AHP (Analytic Hierarchy Process) was used in order to evaluate the extract factor applied to each related to through more objective methods. The analysis results identified in this study such as the quality trust and the accessibility to understanding for an content duality might be the one of the chief elements of success in Mobile Commerce which applies at the present.

• Journal of the Korea Society of Computer and Information
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• v.12 no.5
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• pp.203-214
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• 2007

The global mobile Internet service market is growing very rapidly, shooing drastic increases in its sales volume. Despite this growth of the market, it has not yet reached its full-grown stage, and this calls for a study on the service preference based on the characteristics of the users. As most of the existing studies in this area have centered on its technical features, they fall short of providing to the related companies any useful data to which they can practically refer in developing the future mobile services that suit for various user needs, and making plans to increase the sales volume. Based on these circumstances, this study is to investigate how the mobile contents preference is differed in accordance with the user characteristics of the Korean and Chinese mobile Internet service users. This study is also to analyze how the relationship between the user characteristics and the preferred mobile contents types is moderated by nations, Korea and Chinese. To accomplish these research purposes, this study developed a set of research model and hypotheses based on a comprehensive review of the related studies. To prove the research hypotheses, this study conducted a survey among the Korean and Chinese nubile Internet service users and performed a variety of analyses of the data collected including the questionnaires, using the SAS version 9.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.373-374
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• 2017

최근 모바일과 관련된 주요 플랫폼의 등장과 모바일 시장의 지속적인 성장 따라, 더 이상 기존 기업도 모바일 어플리케이션 개발은 선택의 문제가 아님을 인식하여 지속적인 투자를 하고 있다. 하지만 모바일 어플리케이션 시장의 급성장에 비해 품질평가 기준이 명확하지 않아 검증되지 않은 모바일 어플리케이션이 유포되고 있는 것이 현실이다. 이 논문에서는 국제표준인 ISO/IEC 9126-2의 품질 메트릭에 기반하여 다양한 모바일 디바이스 환경에서 모바일 어플리케이션의 성능에 대한 품질평가 방안을 제시하고 있다.

• Information Systems Review
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• v.8 no.1
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• pp.125-139
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• 2006

Recently, as mobile internet users grow rapidly, mobile internet companies are experiencing a fierce competition to capture new customers. Under this business environment, they try to identify factors that make people use mobile internet in order to satisfy customers by providing better and diversified services. There has been enormous effort to analyze customers' behavior in choose and use mobile internet services. However, there is no one best methodology to identify factors to attract customers yet. Thus, the study applied the flow construct proposed by Csikszentmihalyi(1977) and expanded by Hoffman and Novak(1996) to identify environmental factors of internet which has impact on users' mobile internet usage. To implement the study, the following activities have been done: literature reviews on service acceptance model and flow structure, questionnaire survey, suggestion of the flow model on mobile internet, and hypothesis test. For the study, 242 out of 307 samples collected were statistically analyzed using SPSS 10.0, AMOS 4.0 statistics package. The findings of this study are as follows: First, mobile internet environment factors influencing on challenge of flow antecedent were media characteristics(use of convenience, transmission quality), contents characteristics(uniqueness, timeliness, simplicity). Second, mobile internet environment factors influencing on skill of flow antecedent were contents(uniqueness, timeliness, simplicity), charge(definiteness and diversity of charge), usage(security, instant connectivity). Third, challenge of flow antecedent had a significant effect on flow of mobile internet usage. But it was not statistically significant that skill has an influence on flow. This study discovered the relationship between mobile internet environment factors(media characteristics, contents characteristics, charge characteristics, usage characteristics) and flow experience of mobile internet users which would be a valuable insight for marketing strategies. Results shows that challenge of flow antecedent have a significant impact on flow experience in mobile internet environment. Additional, media characteristics, contents characteristics of mobile internet environment factors is positively correlated with challenge of flow antecedent. In other words, mobile internet companies should provide customers with diverse service and take a challenging attitude to get customers show aggressive attitude in mobile internet usage.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.113-125
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• 2019

Mobile social commerce is one of the fastest growing distribution channels in recent years. Therefore, it is important to understand customer's buying behavior in mobile social commerce in order to continuously grow in the competitive mobile social commerce market. To achieve the purpose of this study is to investigate how impulsive buying behaviors are applied in mobile shopping and how factors affect impulse purchasing in online shopping. In order to verify the hypothesis, we surveyed the customers who have experiences of using mobile social commerce and analyzed 280 valid data by Smart PLS 3.0. As a result, it was confirmed that consumers' innovation and purchasing experience influenced impulse purchase in mobile social commerce, and scarcity messages among information attributes affect impulse buying. Through this study, impulsive buying behavior which is a frequently analyzed variable in an online shopping context will be extended to the mobile shopping context. and it will provide practical implications for customer strategy establishment in mobile social commerce market.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.01a
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• pp.157-160
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• 2016

최근 모바일 쇼핑 시장의 거래액 규모는 해마다 기하급수적으로 증가하고 있으며, 기업들은 모바일 애플리케이션의 어떤 특성들이 자사의 매출을 증대시킬 수 있는지에 대해 관심이 있다. 그러므로 본 논문에서는 텍스트 마이닝을 이용하여 사용자들이 많이 쓰는 모바일 쇼핑 애플리케이션의 리뷰에서 자주 쓰는 명사를 추출하고 내용분석을 통해 평가 항목들을 도출한다. 그리고 도출된 평가항목에 레퍼토리 그리드 기법을 적용하여 모바일 쇼핑 애플리케이션을 평가하고 시장 포지셔닝을 실시한다. 이를 통해 모바일 쇼핑 애플리케이션의 어떤 특성이 이용자들의 서비스 선호도에 영향을 미치는지 분석한다.

• Journal of the Korea Society of Computer and Information
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• v.18 no.1
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• pp.31-42
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• 2013

This research sheds light on the non-intrusive traits of mobile devices (Electronic Guidebook, Rememberer, I-Guides and eXspot) deployed in Exploratorium for enhancing visitor experience via case studies. In an interactive exhibition environment, non-intrusiveness was the key to supporting the immersive experience and meaning-making for visitors. The usability of hand-held devices directly impacted on the non-intrusiveness, thereby reshaping the form-factors of mobile devices. The change in from-factor has also minimized the functions of devices as the remember of museum experience. Furthermore, the role of mobile devices, which turned from a supposed multi-media guide to a mere rememberer, made them virtually impossible for realizing the "seamless visiting model" originally planned. An array of projects carried out in Exploration have achieved some degree of success such as increasing viewing time as well as reinforcing post-visit activities. However, taken from musicological perspective, increase in viewing time is by all means insufficient to be taken as proof since it is assumed to be achieved by photo-taking (i.e. MyExploratorium) rather than by interacting between visitors and exhibits. This issue --increased viewing time -- needs to be analyzed in depth. All in all, mobile devices used in Exploratorium can be defined as a learning tool/educational supporting medium based on personalization for (visitors') optimizing extended museum experience.