• 한국경영정보학회:학술대회논문집
• /
• 2007.06a
• /
• pp.147-153
• /
• 2007

모바일 정보통신 사용자들에게 있어서 모바일 상거래는 기존에 존재하던 정보에 대한 통신 및 네트워크 접속 등 이용상의 제약을 뛰어넘어 정보이용의 활성화에 있어 주요한 전환점을 가져오고 있다. 모바일과 같은 정보통신기술의 발달로 금융정보화 투자가 촉진되어 금융중개기관의 경영전략 사무합리화 업무효율화 및 고객과의 관계 등과 같은 부분에서 여러 가지 변화가 일어나게 되었다. 금융산업계에서는 고객들의 금융 서비스 욕구가 다양해지고, 고객 중심의 금융시장으로의 전이로 인해 고객을 최우선으로 하고 고객과의 관계를 효과적으로 구축하기 위한 경쟁이 치열하다. 그 노력의 일환으로 IT기술을 활용한 CRM(Customer Relationship Management)을 금융산업의 중요한 전략 중 하나로 추진하고 있다. 하지만, 모바일 환경을 고려한 CRM 성공요소들이 CRM 성과에 미치는 영향에 대한 연구는 여전히 부족한 편이다. 따라서 본 연구의 주목적은 모바일 기술의 대표적 특성인 이동성과 편재성이 CRM 성공요소(최고경영자지원, 고객지향 조직문화, 부서간 상호작용, 고객정보 통합성)와 CRM 성과 사이에서 어떤 영향을 미치는지에 대해 실증적으로 규명하고자 하는데 그 목적이 있다.

• Journal of Korea Society of Industrial Information Systems
• /
• v.13 no.2
• /
• pp.35-46
• /
• 2008

This research developed a strategy for mobile banking services based on the important factors deduced from quality assessment of mobile banking service that is experiencing rapid growth of user. SERVQUAL model and importance-performance tool were used. First, SERVQUAL model uses the important factors of mobile banking service selected from literature reviews. As a result, four dimensions that affect user satisfaction are found; assurance, customer orientation, tangibility, and reliability. Second, importance-performance analysis is to develop the strategy using the four factors. The final results revealed that assurance dimension had the strongest influence on user satisfaction. Assurance dimension of high expectation and yet low real performance needs immediate improvement. Customer orientation dimension of low expectation and performance should be reconsidered definition of satisfaction. On the other hand, tangibility dimension of higher performance than expectation is simply to maintain current level. Reliability dimension of high expectation and performance is recommended consistent management.

• Journal of the Korea Society of Computer and Information
• /
• v.17 no.10
• /
• pp.117-127
• /
• 2012

Identifying user requirements efficiently and reflecting them on the existing system is very important in a rapidly changing web and mobile environments. This study proposes the strategies to refining requirements and to prioritizing those refined requirements for changing of web and mobile application based on user requirements (e.g. mobile application comments, Q&A, reported information as discomfort factors). In order to refining the user requirements, those requirements are grouped by using the advancement of the software business of the Forum of standardization and the existing configuration-based programs. Then, we mapped them onto the PIECES framework to identifying whether the refined requirements are correctly reflected to the system in a way of valid and pure. To determine the priority of refined requirements, first, relative weights are given to software structure, requirements and categories of PIECES. Second, integration points on each requirement are counted to obtain the relative value of partial and overall score of a set of software structural requirements. In order to verifying the possibility and proving the effectiveness of proposing technique in this study, survey was conducted on changing requirements of mobile application which have been serviced at S University by targeting 15 people of work-related stakeholders.

• Journal of Internet Computing and Services
• /
• v.12 no.4
• /
• pp.93-106
• /
• 2011

The Korean mobile telecom market has undergone a sea change since Apple created a new mobile ecosystem with Appstore and iPhone. Many non-telecom operators have been trying hard to come up with new business strategies to gain a competitive edge. The shifting competition landscape requires a new communications policy that can further stimulate the evolving market. This is why countries around the world are upgrading their communications policies: to renew the market foundation and better respond to the ever-changing industry environment. Using the ANP(Analytic Network Process) model, this study identifies policy variables and performs quantitative analysis on their priorities. The analysis results will help prioritize policy variables under the limited amount of resources, and serve as useful guidelines for making mobile ecosystem policies.

• Journal of the Korea Convergence Society
• /
• v.12 no.7
• /
• pp.45-51
• /
• 2021

In accordance with the rapid non-face-to-face environment and mobile first strategy, the explosive increase and creation of many structured/unstructured data every year demands new decision making and services using big data in all fields. However, there have been few reference cases of using the Hadoop Ecosystem, which uses the rapidly increasing big data every year to collect and load big data into a standard platform that can be applied in a practical environment, and then store and process well-established big data in a relational database. Therefore, in this study, after collecting unstructured data searched by keywords from social network services based on Hadoop 2.0 through three virtual machine servers in the Spring Framework environment, the collected unstructured data is loaded into Hadoop Distributed File System and HBase based on the loaded unstructured data, it was designed and implemented to store standardized big data in a relational database using a morpheme analyzer. In the future, research on clustering and classification and analysis using machine learning using Hive or Mahout for deep data analysis should be continued.

• Electronics and Telecommunications Trends
• /
• v.24 no.6
• /
• pp.144-154
• /
• 2009

국내 기업에서 와이브로는 다른 모바일 브로드밴드 서비스와 달리 전송속도와 기능이 우월하기 때문에 초기 시장부터 핵심시장이 될 것으로 전망되어 왔다. 그러나 서비스의 이용가능지역이 제한되고 기존 유선 인터넷의 인프라가 확충되어 있으며 경쟁서비스인 HSDPA에 대한 차별성 부족으로 인해 기업시장에서도 서비스 확산이 지연되거나 부진한 실정이다. 그러나 와이브로가 기업시장에서 지닌 가능성은 무한하다. 우선 유무선 융합의 최전선에서 모바일 브로드밴드 서비스로 그 역할을 수행할 것으로 기대되며 향후 제4세대 서비스에서 다양한 비즈니스 모델을 통해 차별적이고 이용편의적인 서비스를 제공할 것으로 전망되기 때문이다. 이에 본 글에서는 시장조사 결과를 바탕으로 국내 기업의 와이브로 이용현황과 의향을 파악하고 기업시장 개발을 위한 전략적 방향을 제언하였다.

• Information and Communications Magazine
• /
• v.29 no.1
• /
• pp.10-16
• /
• 2011

스마트기기 및 클라우드 서비스 확산, 소셜네트워크서비스(SNS) 성장 등에 따라 인터넷 경제는 재도약하고 있으며, 거대 플랫폼사업자를 중심으로 한 모바일 생태계 구축경쟁에 따라 모바일 앱, 소셜커머스 등 분야에서 중소벤처기업에게 새로운 기회가 열리고 있다. 아울러 인터넷을 통한 국경간 콘텐츠 공급 확대, 오픈마켓 활성화 등에 따라 글로벌콘텐츠 경쟁이 심화되고 있으며, 인터넷의 일상화에 따라 사회 정치 문화, 방송통신 산업에 대한 인터넷의 영향이 확대되고 있다. 스마트 생태계 구축경쟁과 인터넷 중심 융합으로 특정지워지는 새로운 방송통신 패러다임은 기존 방송통신산업구조와 규제체계의 전환을 촉구하고 있으며, 방송통신 융합을 촉진하고 방송통신산업을 육성하기 위해서는 C(콘텐츠) - P(플랫폼) - N(네트워크) - T(기기)를 아우르는 종합적인 접근이 요구되고 있다. 본 고에서는 우선 방송통신산업 동향과 정책환경 변화를 살펴본 후 네트워크 고도화, 전략적 R&D, 중소 벤처기업 육성, 콘텐츠산업 경쟁력 제고 등 방송통신산업이 한 단계 더 도약하기 위해 필요한 주요정책과제 들을 살펴본다.

• Journal of Korea Spatial Information System Society
• /
• v.11 no.4
• /
• pp.28-32
• /
• 2009

For the ubiquitous web environment internet, as an one of the R&D projects by Korean Land Spatialization Group, the project for platform technologies was initiated to provide customized land information and geospatial service. The platform technologies can be categorized for streaming, mashup and geosearch. More specifically, the 2D/3D hybrid streaming engine, mashup engine for u-GIS service and next generation search engine for land information have been developed. In this context, the patent analyses are required to propose the strategies for efficient development and use of these technologies. This study searches the related patents in Korea, US and EU, analyzes the trend of them for customized spatial information technologies, and finally proposes proper strategies.

• The Journal of the Korea Contents Association
• /
• v.12 no.5
• /
• pp.103-112
• /
• 2012

This paper is based on the perspective that the YTN Science, a science channel in Korea which plays a key role in the popularization of science, is suffering from low viewing ratings, insufficient content, and shortage of production. First, this study employs an exploratory method to identify current status of programming and operation of the Korean science channel along with its promotional strategy. Second, it aims to conduct an analysis on the science channels, specifically some major programs, of other nations including the U.S. (Discovery Channel, National Geographic Channel), United Kingdom (BBC Knowledge), Japan (Science Channel), and China (CCTV 10), seeking the possibility to apply and combine them afterward to the Korean TV channels specialized in science. A number of implications are derived from our diagnosis of present situation and analysis of abroad cases, and this helps us suggest the content development and promotional strategies as follows: First, due to the rising need for change in the programming strategy to enhance the value of the content, it is required to rearrange the programming in terms of the target audience and the viewer lifestyle, adopt a new strategy for building up the viewers' watching habit through 'stripping', and place strategic programs in prime-time. Second, as for the specific schemes of content production and application, it is recommended to establish a dual strategy in creating the content (one for conveying knowledge, the other for delivering fun), plan and use a representative character of the program, select scientific and technological topics with more Korean backgrounds, attempt strategic ties with SNS, deepen and diversify the material for programs, and implement a strategy to boost the OSMU. Finally, with regard to the promotional strategy, a constructive proposal may include raising channel awareness through science-related events and live broadcasting, performing promotional strategies by way of expanding to printed media like magazine and book publications, and intensifying online and mobile promotional strategy.

• Korean small business review
• /
• v.41 no.1
• /
• pp.1-28
• /
• 2019

The purpose of this study is to contribute to the revitalization of the 6th industry by presenting suggestions on how to utilize agricultural food mobile SNS and how to purchase intention. In this study, the mobile SNS, which is rapidly emerging as a new marketing channel, was applied to the agricultural and food sector to conduct a empirical analysis. First of all, the characteristics of agricultural food-related mobile SNS that affect the purchasing intent of agricultural food were derived, and the indirect effects of consumer attitudes were analyzed in relation to the perceived characteristics of the mobile SNS for the agricultural food and the purchase intention. First, information quality and ease of access have a significant effect on cognitive attitude (+), and playfulness, information quality, ease of access have a significant effect on emotional attitude (+), and playfulness, interactivity have a significant effect on an acting attitude (+). Second, information quality, accessibility, and playfulness have a significant effect on purchase intention (+), and the quality of information has the greatest influence. Third, it was analyzed that information quality, interactivity, ease of accessibility, and playfulness have an indirect effect of consumer attitude in the path of purchase through consumer attitude. From the results of this study, it was confirmed that efforts to improve the quality of information in the case of mobile SNS related to agricultural and food products are needed first, that to improve the purchasing intent, we need to establish a mobile SNS operating strategy and marketing strategy for enhance consumer attitudes in a favorable. On the other hand, related education and system cooperation methods should be prepared to enable agricultural and food companies to use mobile SNS as a marketing tool.