• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2007.02a
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• pp.41-44
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• 2007

최근 유비쿼터스 환경이 도래함에 따라, 모바일 장비의 이용이 급격하게 증가하였다. 또한 이러한 모바일 장비와 더불어 각종 모바일 기반의 서비스 들이 나타나고 있다. 특히, 모바일 기반의 대표적인 서비스 중에서 메신저 서비스는 다중사용자간의 대화, 파일 전송, 위치 추적 등의 다양한 서비스를 제공한다. 그러나 이러한 메신저 서비스의 수가 증가함에 따라, 사용자에게 선택의 어려움을 줄 수 있다. 또한, 이러한 각각의 메신저 벤더간의 프로토콜이 다르므로, 메신저간의 통합이 어렵다. 따라서 본 논문에서는 이기종 메신저간의 통합을 위한 에이전트 기반의 모바일 메신저 서비스의 아키텍처를 소개한다. 제안하는 메신저 서비스는 멀티 에이전트로 구성되며, 각각의 메신저 서비스의 사용자를 에이전트화 하여 에이전트간의 협업과 통신을 통한 메시지 송, 수신 및 파일 전송 등의 다양한 기능을 수행한다. 또한 제안하는 메신저 서비스는 에이전트 표준인 FIPA-ACL통신 규약을 준수함으로써, 에이전트 기반의 이기종 메신저 서비스와의 통신을 통한 통합 프레임워크를 제공한다.

• The Journal of Society for e-Business Studies
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• v.21 no.1
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• pp.33-63
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• 2016

The diffusion of smartphone has make people engaged in communication with mobile messenger in everyday life. To understand the rapid growth of mobile messenger usage, this study investigates the unique features of mobile messenger services as communication media. Based on the media synchronicity theory and literature about online communication, we identify the functional and emotional features of mobile messenger. In particular, this study demonstrates that functional and emotional features of mobile messenger would influence intimacy and fatigue. Also, intimacy and fatigue, as mediating variables, have an impact on user satisfaction and commitment toward mobile messenger service. The results of this study provide practical implications for mobile messenger providers and users which attempt to facilitate positive effect such as intimacy among users and reduce negative effect such as fatigue on mobile messenger communication.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2021.06a
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• pp.267-270
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• 2021

현재 세계 모바일 App 시장에서는 메신저 서비스가 꾸준히 인기를 이어가고 있으며 국내 모바일 메신저 시장 또한 월간이용자수가 꾸준히 유지되고 있다. 이에 따라 많은 App들이 메신저 기능을 제공하기 위해 자체 채팅 서비스를 도입하거나 외부 메신저 App을 연동하는 방법을 사용하고 있다. 하지만 중·소 IT 기업의 경우 자체 개발 인력 및 인프라를 마련하는데 한계가 있으며 외부 메신저 App 연동 시 이탈 역효과의 단점이 발생한다. 이에 본 논문은 중·소 IT 기업에 활용성을 높일 수 있는 STOMP 프로토콜 활용 자체 메신저 App 서비스를 개발하려 한다. 본 논문을 통해 App 자체에서 메신저 기능을 손쉽게 도입해 이용자 이탈율 최소화를 기대한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.07a
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• pp.225-226
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• 2016

본 논문에서는 기존의 메신저 서비스들을 비교하고 분석한다. 그 결과를 토대로 대화내용을 사용자의 스마트폰에 저장하여 외부유출을 방지하고 프로토콜 내에서 제공해주는 암호화 방식을 통해 메시지를 송 수신하여 보안을 강화한 1:1채팅용 모바일 메신저 어플리케이션을 설계 및 구현 한다.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.241-251
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• 2014

Mobile messenger services (MMSs), such as Kakaotalk, Wetalk, Line, and Whatsapp, are gaining popularity worldwide because of communicating with other people without any cost. We examined key antecedents of user loyalty to understand user's decision-making process in the MMS environment. To capture a long-term relationship with service providers, we posit relational commitment and user satisfaction as key predictors of user loyalty. Moreover, the effects of perceived usefulness, perceived enjoyment, and corporate image on user's decision-making processes were examined. The proposed model was tested by applying partial least squares to data from 220 experienced Kakaotalk users. The findings of this study found that both relational commitment and user satisfaction play an important role in enhancing user loyalty in the MMS context. The analysis results indicate that corporate image influences relational commitment and user loyalty through user satisfaction. The analysis results help MMS providers establish management or marketing strategies to effectively improve user loyalty.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.287-296
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• 2014

Given rapid growth of mobile messenger services (MMSs) such as KakaoTalk, Line, and Wechat, it has become critical to understand the mechanisms that lead to user loyalty in the MMS context. In this regard, this study examined key factors of user loyalty in the MMS environment. We posit attitudinal loyalty and IT expertise as key drivers of behavioral loyalty. In addition, the impacts of perceived usefulness and emotion on attitudinal loyalty were examined. Data collected from 235 KakaoTalk users who have used more than 1 year were empirically tested against a research model using partial least squares. The analysis results found that both attitudinal loyalty and IT expertise play an important role in enhancing behavioral loyalty in the MMS context. The findings of this study indicate that perceived usefulness and positive emotion significantly influence attitudinal loyalty, whereas negative emotion negatively affects it. The analysis results provide several insights that can help MMS providers understand the role of emotion in enhancing user loyalty.

• Proceedings of the Korea Information Processing Society Conference
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• 2017.11a
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• pp.474-477
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• 2017

최근 모바일 메신저 챗봇 API를 이용한 서비스 시장이 활성화되고 있다. 챗봇은 대화형 인터페이스 상에서 규칙 또는 AI로 유저와의 인터랙션을 하는 서비스로 지도, 쇼핑, 금융 등의 앱들이 챗봇 안으로 흡수되어 앱이나 웹에 별도로 접속하지 않아도 된다는 이점이 있다. 챗봇에 필요한 자동응답 API는 대표적으로 텔레그램, 페이스북 메신저, 네이버 톡톡, 카카오톡과 같은 메신저 앱에서 구현 가능하다. 아직까지 카카오톡 메신저는 챗봇 구현 환경이 제한적이라는 단점이 있지만, 국내 메신저 사용시간 점유율 94%를 차지하여 유저 접근성이 뛰어나다. 따라서 이 서비스의 타겟층이 주부 및 1인 가구이므로 서비스 범위보다는 접근성을 기준으로 두고 메신저 앱을 카카오톡으로 선택했다. 본 논문은 카카오톡 자동응답 API를 이용한 대화형 서비스를 연구 및 개발하는데 중점을 두고 있다. 이 대화형 서비스는 요리에 관한 전반적인 정보를 제공하며, 서비스 이용자에게 간편한 요리환경을 제공할 수 있도록 한다. 다양한 세부 기능을 확장한다면 효율적인 대화형 서비스가 될 것으로 사료된다.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.311-325
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• 2016

The communication via MIM(Mobile Instant Messenger) has unique characteristics; one of them is use of emoticons. Although using emoticons in MIM is getting a lot of attention from business fields and emoticons markets in MIM is growing rapidly, there are little researches focused on emoticons in MIM in consumer behaviors and marketing area. So, the purpose of this study is to fill this theoretical and practical gap. For this purpose, we explore the effect of and trust in MIM system and attitude toward use of emoticons on purchase intention to emotions in MIM. Our study used structural equation modeling analysis; the results showed that perceived benefits and perceived risk to MIM affected trust in MIM system significantly, more specifically, while perceived benefits affected trust in MIM system positively, perceived risk affected trust in MIM system negatively. We also found that perceived usefulness of emoticon in MIM and flow experience influenced attitude toward use of emoticons positively. Lastly, trust in MIM system and attitude toward use of emoticons had positive effect on purchase intention to emoticons in MIM. The implication and limitations of this study are also discussed.

• Management & Information Systems Review
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• v.35 no.1
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• pp.207-233
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• 2016

Currently mobile messenger industry, based on mobile application, is growing. And it has aroused innovative change, offering services in various forms beyond the form simply sharing messengers. Also because messenger securities are becoming personalized and intelligent, the importance of more diverse mobile applications' securities is increasing. This study carries out the empirical study of the causal relationship that the factors of using application services influence on security recognition and security Intention of mobile securities, and consequentially impact upon protection of personal information of users. In order that, we present the research model which prime variables of SDT, which emphasized on natural immanent motivation of human, applied to. To verify the research model of this study empirically, we conducted a survey targeting the public and university students which have ever used mobile messenger applications. With this, we desire to contribute to emphasizing the significance of individual messenger security and playing a positive role to develop security guide for consumers. The path analysis results are as follows. First, perceived autonomy has a positive effect on both security awareness and security intention. Second, perceived competence has a positive effect on security intention. Third, perceived relatedness has a positive effect on both security awareness and security intention. Last, security awareness and security intention. have a positive effect on privacy protection behavior. Through emphasizing the importance of the security of the messenger of individuals and contribute to a positive role for development of the necessary security guidelines to consumers.

• Journal of the Korea Convergence Society
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• v.8 no.9
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• pp.271-276
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• 2017

This project has been conducted to improve the usability of Chatbot Services such as Google(Allo) and Facebook M(Messenger. Based on the evaluation, this study aims to suggest the solutions to improve the usability of domestic Chatbot services and future directions for their development. It provides the overall understanding of the AI Chatbot service and the feature of Chatbot service through literature search. Furthermore, we summarized the current standing and the prospect of domestic messenger-based assistant Chatbot services. For conducting user evaluation, Peter Morville's honeycomb model is applied to in-depth user interviews. The followings are elements that could be amended to improve the service. The service should be incorporated by intuitive elements for users' understanding its functions and eliminate any elements that interfere with usability. The accuracy should be increased to improve the user satisfaction. This research will provide the future guidelines to improve the usability of Chabot services through continuous evaluation by users.