• Culinary science and hospitality research
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• v.22 no.8
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• pp.192-203
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• 2016

This study examined the effects of characteristics of mobile coupon on the user's perceived usefulness and intention of using mobile coupon in order to suggest directions to enhances marketing strategies for foodservice company. The research model for this study was designed based on the hypothesis that the characteristics of mobile coupon influenced both the user's perceived usefulness and purchase intention. Based on total 227 customers obtained from the empirical research, this study reviewed validity, reliability and fitness of research model. Major findings of empirical analysis could be summarise as follow. First, among the characteristics of mobile coupon, the easiness of acquisition and the economic value of the mobile coupon had an influence on the mobile coupon user's perceived usefulness. Second, the easiness of acquisition and the economic value of the mobile coupon had an influence on the intention of using mobile coupon. Third, the mobile coupon user's perceived usefulness had an influence on the intention of using mobile coupon.

• Review of KIISC
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• v.20 no.6
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• pp.28-42
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• 2010

전자 쿠폰(e-쿠폰)의 패턴이 모바일 쿠폰(m-쿠폰)으로 그 주류를 형성해 나가면서 모바일 쿠폰 보안 시스템에 관한 연구와 운영이 필요하게 되였다. 하지만 지금까지 e-쿠폰의 보안 시스템에 관한 연구도 드물 뿐만 아니라 m-쿠폰의 보안에 관한 연구는 극히 드물며, 설령 있다 하더라도 청산(clearing) 단계에 대한 보안 프로토콜은 설계하지 않았었다. 그렇지만 쿠폰의 위조(forgery)나 이중사용(double spending) 뿐만 아니라 도/소매업자 및 청산소(clearing house) 에 의한 청산 단계조작(clearing manipulation)에 의해서도 기업측에 엄청난 손실을 가할 수 있다. 본 논문에서는 청산 단계를 포함한 공식화된 모바일 쿠폰 프로세싱에 대한 보안 프로토콜을 우리나라 현실 상황을 고려하여 설계하고, 보안요구사항을 모바일 쿠폰 서비스/무선 환경/소형 단말기 측면으로 나누어 분석하고, 효율적으로 상태 관리 용이함을 분석하였다.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.267-273
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• 2013

Recently, coupons are distributed in various ways such as paper, Internet, and mobile phone, with the development of the information and communications technology. Coupon users benefit from the use of these coupons. For example, they can get a discount for the product that they wanted to buy and can be offered additional services. However, paper and Internet coupons have a risk of loss since users have to cut them out and keep them separately. Mobile coupons also don't provide users with user convenience, because coupon users first look for coupon data from their mobile phone and show it to the counterperson. To solve these problems, this study proposes a NFC-based mobile coupon system under which we can use coupon data only with mobile device access.

• Asia Marketing Journal
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• v.13 no.3
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• pp.103-134
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• 2011

The recent economic recession and price rise reduces excessive consumption as a whole. So companies take more interest in and use discount coupons as a means of sales promotion to reinforce their competitiveness. The combination of Internet and mobile communication technology leads to an explosive increase in the use of mobile Internet service, which promotes commercialization of mobile coupons. Nevertheless, there are absolutely insufficient researches on mobile coupons than those on paper ones. In this context, this study tries to consider intention of accepting and using mobile coupons. The innovated Technology Acceptance Model (TAM) was used to see factors of using mobile coupons considered important by customers. Through the combination of characteristics of mobile coupon service and values obtained from mobile coupons, effects of variables to enhance intention of using mobile coupons were empirically analyzed. In particular, this study suggested importance of psychological as well as economic values of mobile coupons and emphasized good considerations of the psychological aspect, such as shame, stinginess, and reputation sensitivity, in using mobile coupons as an important factor for intention of using the coupons. Another empirical analysis was made of what moderating roles consumers' self-construalplayed in the effects of mobile coupon values perceived by consumers on intention of using coupons. As a result, immediate connectivity and situational provision among characteristics of mobile coupon service were found to affect ease and usability. It was also shown that perceived ease and usability had significant effects on both economic and psychological values, which then had significant effects on intention of using a mobile system. After testing moderating effects of self-construal, the degree of effects of perceived mobile coupon values on intention of using mobile coupons was greater among inter-dependent self-construal users than among independent ones. This study considered various schemes of improving intention to use mobile coupons and provided a foundation to help companies make a strategy for mobile coupons to be activated in the future.

• Journal of the Korea Society of Computer and Information
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• v.18 no.10
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• pp.81-88
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• 2013

Since nowadays mobile phone messages are flourishing, the application of electronic coupon (e-coupon) will become a trend for mobile users. E-coupon for mobile commerce can provide mobility for users and distribution flexibility for issuers. In this paper, we propose a mobile e-coupon system that just applies some simple cryptographic techniques, such as one-way hash function and XOR operation. In our system, the customer can control the number of issued e-coupons and the issuer can prevent them from double-redeeming. The customer does not need to perform any exponential computation in redeeming and transferring the coupons. Our scheme uses one-way hash chains for preventing from double-spending.

• Journal of Digital Contents Society
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• v.13 no.3
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• pp.301-307
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• 2012

This study deals with the influencing factors for satisfaction of mobile coupon service. Thus researcher examined a structural equation modeling methodology of the path within word of mouth, satisfaction, and other exogenous variables (economic value, trust, joyfulness, innovativeness). As a result of this study, mobile coupon users understand the characteristics of basic coupon concept, and First, it was confirmed that the economic value, innovativeness affected user's trust for coupon service and joyfulness for using coupon. Second, it was confirmed that trust and joyfulness affected user's satisfaction and word of mouth activities. Moreover, this paper's contribution point is the proposes of the one of the post adoption model with the quantitative study of the industrial development stages of current various mobile coupon application.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.85-92
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• 2018

최근 커피 전문점의 한계를 극복하기 위하여 카페와 디저트의 결합 형태인 디저트카페가 활성화 되었으며,이 또한 치열한 경쟁상황에 놓여 있는 관계로 경쟁에서 보다 유리한 위치를 확보하기 위한 고객맞춤형 마케팅전략이 필요함으로 본 연구를 수행한다. 최근, 연구방향이 디저트카페의 서비스품질, 브랜드이미지, 물리적환경 및 선택속성에 관한 연구가 활발하게 진행되고 있으나 고객의 감성 지능과 연계한 연구는 없었던 관계로 본 연구에서는 고객의 감성지능과 연관된 효과를 검증하고자 한다, 또한, 스마트폰의 보급으로 모바일쿠폰이 매우 활성화 되어 있음으로 디저트카페의 환경과 모바일쿠폰의 특성이 어떠한 영향관계를 보이고 있는지 살펴보고자 한다. 디저트카페의 물리적환경(심미성,공간효율성,청결성,쾌적성,편의성),선택속성(서비스,맛과향,가격,다양성,독창성),모바일쿠폰(획득용이성,사용편의성,유희성,경제성)이 고객만족에 미치는 영향력을 살펴본다. 또한 고객의 감성지능이 조절효과로서 각각의 요인들에 대하여 고객만족도에 어떠한 관계를 가지게 되는지 살펴보며, 본 연구를 통하여 기존의 마케팅전략에서 고객의 감성지능 맞춤형 마케팅전략을 구사함으로써 보다 효율적이고 목표를 명확화 함으로써 마케팅 비용과 노력을 줄이는데 기여할 수 있을 것이라고 판단된다.

• Annual Conference of KIPS
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• 2013.05a
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• pp.625-627
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• 2013

모바일 기기의 성능 향상과 모바일 인터넷 서비스의 활성화, 스마트폰 시장의 급속한 성장으로 모바일 쿠폰 시장 빠르게 활성화 되고 있으나 이로 인한 다양한 문제점이 발생되고 있다. 본 논문에서는 이러한 문제점들을 방지하고 일회성의 쿠폰 이외에 다회 이용 가능한 모바일 전자상품권 프로토콜을 제안한다. 동형암호를 적용하여 모바일 기기에서 암호화와 복호화 연산을 최소화하도록 설계하였으며, 쿠폰의 정보는 암호화되고 사용시마다 새로 생성되도록 하여 이중사용과 복제가 불가능 하도록 설계하였다.

• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.105-110
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• 2015

Since a smart phone has been popular, 91% of the internet users are utilizing the technology in all places for chatting and messenger which overtake share of voice and visual call utilization. The phenomenon is remarkable to young generations between teenager and thirties, which leads to mobile messenger shopping such as mobile digital voucher and coupon buy. In this research, we clarify whether traditional gift-giving motivations works on digital coupon gift-giving, and two technology acceptance model factors: perceived usefulness and ease of use affects between motivations and intention to gift-giving. The result shows three traditional gift-giving motivations: experiential, obligated and practical attitude affects intention to digital mobile coupon gift-giving and ease of use of the digital mobile coupon works parameter of the relation rather than usefulness. In other words, gift-giving purpose digital coupon users give a gift with traditional gift-giving motivation but has the stronger intetnion to gift-giving by technology ease of use.

• Annual Conference of KIPS
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• 2013.11a
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• pp.359-360
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• 2013

본 논문에서는 기존의 쿠폰의 사용자 편의성을 극대화하기 위하여, NFC를 기반으로 하는 모바일 쿠폰 추천 시스템을 제안한다. 기존의 쿠폰은 사용자에게 무작위로 정보를 제공하고, 종이 쿠폰의 경우 분실의 가성능과 여러 장을 소지해야 하는 단점이 있었다. 따라서 본 논문에서는 NFC기반으로 사용자에게 마일리지를 판매자의 홍보 수단으로 제공하는 한편 이를 이용해 얻어지는 판매자들의 매장 이용 현황의 유사도를 분석하여, 비슷한 유사도를 보이는 사용자를 기반으로 판매자의 매장의 쿠폰을 추천하는 쿠폰 추천 시스템을 구현하였다