• Journal of Digital Convergence
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• v.16 no.12
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• pp.231-241
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• 2018

This is a study of reputation from the perspective of evolutionary psychology. To start a theory building process in PR, Tall Puppy scale is examined using dominance hierarchy and reputation hierarchy. Tall Puppy scale is a measure toward highly successful, thus famous people. when they fall. The result showed that Koreans have negative attitude toward famous people 8times more and prefer their fall than Austrailians. The number one variable to explain the psychology of reputation hierarchy was self-esteem. It was strongly correlated with reputation hierarchy attitude. People with higher self-esteem were more generous about famous figures when people with low self-esteem prefer more the fall of tall puppies. A discussion for reputation hierarchy theory is followed.

• Journal of Practical Engineering Education
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• v.14 no.1
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• pp.205-217
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• 2022

For high school students in Jeonbuk, this study aims to identify the problems caused by outflow of local youth population and their preference factors to enter university in Seoul-metropolitan area, and to draw out the direction of local human resources program, through questionnaire investigation and focused group interview. The main findings are as follows: First, 68.8% of high school students, especially the top grade students prefer to enter university in metropolitan area. The metropolitan cultural characteristics, such as reputation of universities and ranking, openness and anonymity, and urban infrastructure attract students. Second, there is a close relationship between the individual background, growth area - enrollment area - employment area, and the location dependency without return migration is very strong. Third, local human resources program was evaluated as a meaningful activity for high school students, in order to understand the further education and career, and have an interest in local universities. Therefore, it is necessary to discover industries consistent with local identity, create networks, develop and implement programs considering the actual educational conditions. The gender-free program, supplement program for the integrated curriculum, and contents that to supplement science subjects should be developed. Additionally, this issue could be resolved expanding the perspective of balanced national development and improve the local environment to enhance the urban attraction points.