• (The) Korean Journal of Advertising
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• v.25 no.5
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• pp.7-42
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• 2014

This study is designed to examine the effects of information source's social distance on message attitude and online word-of-mouth intention (e-WOM). It also examined the moderation effects of blatant persuasive intention of message, the normative interpersonal influences, and the informative interpersonal influences on the relationship between social distance and advertising effectiveness. This study employed an experiment: 2(far/near social distance far/near) ${\times}2$(high/low blatant persuasive intention of message) ${\times}$(high/low normative interpersonal influences) ${\times}2$(high/low informative interpersonal influences). The results of this study are as follows. First, closer social distance led to more positive message attitude and higher online word-of-mouth intention. Second, when blatant persuasive intention of message is low, the effects of social distance on message attitude and WOM intention were more noticeable while those effects were less significant for high blatant persuasive intention of message. Third, there were no interaction effects of social distance and normative interpersonal influences on advertising effectiveness. Fourth, the effects of social distance on message attitude and WOM intention were more significant for high informative interpersonal influences than for low informative interpersonal influences. Implications of study findings are provided for strategic use of corporate Facebook page to generate positive consumer responses.

• Journal of the Korean Institute of Landscape Architecture
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• v.37 no.5
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• pp.13-23
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• 2009

This study investigated the effects of thae persuader and the persuasion message in order to reduce carbon dioxide emissions and activate the exploration journey using bicycles, a form of green transportation, in this green society age. Furthermore, the effects that predictive variables related to the implementation of an infrastructure for bicycles have on the intentions toward an exploration journey using bicycles were examined. The questionnaire survey was administered to 257 respondents for 9 days from March 14 to March 22, 2009. Since Gyeongju has a number of cultural relics that people can look at in one day, Gyeongju is ideal for examining a variety of tourist opinions about exploring cultural relics using bicycles. In conclusion, it was found that the 'persuader' and 'persuasion message' enhanced the desire for bicycle exploration journeys from 'will use a bicycle if possible' to 'want to use a bicycle'. In accordance with two-way ANOVA results on the desire for bicycle exploration journeys by persuader and persuasion message, the persuasion approach emphasizing health effects and geared toward bicycle enthusiasts was significantly effective. Furthermore, the most effective approach was the persuasion strategy emphasizing the 'citizens' and 'health', and 'citizens' and 'eco-friendly' among the effects created by connection of persuader and persuasion message.

• Journal of the Korean Institute of Intelligent Systems
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• v.23 no.3
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• pp.196-201
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• 2013

In this paper, we propose an asynchronous and adaptive message passing scheme based on S-MAC for handling with the problem on energy efficiency in wireless sensor networks. The proposed scheme consists of a policy that differentiate transmission errors caused by packet collision or radio interference from congestion errors caused by buffer overflow and a method that adaptively controls the size of a fragment according to the variance of traffic loads. Especially, it presents a method that highly reduce the energy consumption by keeping the size of fragment not being excessively smaller than the one that may result in rapid increment of the total transfer time. Finally, with the simulation results we show that network throughput and delay are improved by using the proposed message passing scheme.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.91-101
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• 2021

As many CSR activities grow steadily, how charitable giving messages affect donation attitude is received attention. In the current research, temporal orientation and donation recipients is presented an effective variables to judge a organization activities. This article based on CLT theory, we establish the experimental condition focused on interaction effects between two variables: time orientation in charitable activities outcomes(near future: a week vs. far future: a year); and based on the recognizability of recipients(a individual child vs. collective group). Result from study, charitable activities outcomes generated in near future orientation(far future orientation) increase donation attitude and affective when messages are used in a specific(general group) context. Furthermore, empathy of CSR organization is a mediator on donation attitude and affective. We expect that these findings have important implication for charitable giving strategy.

• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.263-270
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• 2015

L2 learners deal with communication problems encountered during the course of their oral communication by employing what are known as communication strategies(CSs). As CSs play a significant role in communication and language learning, identifying CSs that facilitate communication has become important in L2 research. However, there have been some controversies about how to identify CSs, especially about data sources: conversation data, retrospective interview data, or combining two types of data. Drawing on the advantages of converged data, this study aimed to identify CSs that L2 learners use in their English communication through a convergence analysis of data. In this qualitative case study, the data were collected from Korean L2 learners' conversations and retrospective verbal reports in stimulated recall interviews. Using a data convergence approach, various CSs were identified: definition replacement CSs, message change CSs, time-gaining CSs, and comprehension CSs. This study suggests the effectiveness of CSs in handling L2 communication problems and the usefulness of data convergence in L2 CS research.

• The Journal of Information Technology
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• v.7 no.2
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• pp.105-121
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• 2004

The purpose of this paper is to study the send and receive of the message in the both Bolero and TEDI System. Bolero System is the business processes and methods, together with the digital information system, which are provided by Bolero International for communicating Messages and Documents and facilitating business transactions, as well as the Bolero Rulebook and Operating Rules governing their use. On the other hand, The TEDI System replaces a series of trade documents with electronic date, and it realizes secure and reliable transactions of data among parties by means of open networks, such as the Internet. The TEDI system is composed of Web browsers, TC Servers, a RSP Server, and Certification Servers.

• Convergence Security Journal
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• v.8 no.1
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• pp.19-26
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• 2008

In wireless sensor networks, an adversary can launch the wormhole attacks, where a malicious node captures packets at one location and tunnels them to a colluding node, which retransmits them locally. The wormhole attacks are very dangerous against routing protocols since she might launch these attacks during neighbor discovery phase. A strategic placement of a wormhole can result in a significant breakdown in communication across the network. This paper presents a compromise-resilient tunneled packet filtering method for sensor networks. The proposed method can detect a tunneled message with hop count alteration by a comparison between the hop count of the message and one of the encrypted hop counts attached in the message. Since the proposed method limits the amount of security information assigned to each node, the impact of wormhole attacks using compromised nodes can be reduced.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.327-335
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• 2018

The current study challenges to suggest an umbrella strategy applied to different type of crisis, which is different from normative principle in crisis communication. The umbrella or comprehensive strategy in this study is identification framing. Identification framing is strategic message for organizational identification, which is close to social identification. The current study employed experimental design manipulating crisis types, crisis response types, and identification framing. The crisis types were internal versus external crisis, crisis responses were denial versus apology, and using identification framing $2{\times}2{\times}2$ factorial design were used. Two hundreds forty students participated in the experiment. The result showed the significant effectiveness of identification framing in different crisis types and crisis responses.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.593-606
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• 2019

This study examines effective message strategies that fit with the characteristics of retargeting advertisements, based on the Construal Level Theory. First, we investigate whether the social distance that applies between interpersonal interactions can also be observable in an online environment and test the effects of social distance, depending on the type of online sites. We then examine consumers' construal level when social and temporal distances interplay, and how the effects of the messages change accordingly. As a result, social distance and message construal levels by website type were consistent with existing CLT studies. However, the hypothesis that advertising effects will be higher only when all, multidimensions' distances and construal levels of messages match, was partially supported. Also the current view, that the consumers' evaluations will show no difference to when either or both dimensions are distal, was rejected. Instead, when a discrepancy between temporal and social distance was present, the construal level of the message was more effective when congruent with the social distance out the two dimensions. Hence, it is possible to infer that the influence of psychological distance may vary depending on the dimension of distance.

• Review of KIISC
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• v.18 no.6
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• pp.20-27
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• 2008

국내 인터넷 사이트의 60% 이상은 회원가입시 본인확인 등을 위해 주민번호를 수집 저장하고 있다. 인터넷 사이트의 주민번호 수집 목적은 개인식별(중복기입여부 확인)과 본인확인, 연령확인, 마케팅 활용을 들 수 있다. 그러나 인터넷 사업자들의 주민번호 수집이 증가하면서 개인정보 유 노출로 인한 피해도 늘고 있다. 인터넷 사이트에서 주민번호 수집을 제한하면서 주민번호 기능을 제공 유지하기 위해 마련된 것이 주민번호 대체수단(i-PIN)이다. 본인확인기관이라는 다수의 제3의 신뢰기관이 인터넷 이용자의 개인정보를 받아 저장하고 인터넷 사이트 가입 등 필요할 때, 인증을 해주는 방식이다. i-PIN 서비스의 구성요소와 기능, 제공 서비스 등 i-PIN 서비스 프레임워크를 설명하고, 복수의 본인확인기관이 이용자의 인증을 위해 주고받아야 하는 메시지의 종류와 형식, 방법에 대한 국내 기술표준을 소개한다. 또한 중복가입 확인이 필요한 인터넷 사이트를 위해 유일 식별값으로 사용되는 중복가입확인정보 생성방법과 메시지 교류 방법 등을 소개함으로써 인터넷 사이트가 주민번호 대체수단으로서 타 수단과 차별화 된 전략을 소개한다.