• Title/Summary/Keyword: 멀티크로스 셀링

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A Design of Goods Recommendation System based on Multi-crossselling (다중크로스셀링 기반의 개인 상품 추천 시스템의 설계)

  • Yun Jong-Chan;Kim Jong-Jin;Youn Sung-Dae
    • Journal of Korea Multimedia Society
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    • v.9 no.9
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    • pp.1095-1106
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    • 2006
  • Recently, many effort is demanded for appropriate operation and management of the Electronic commerce system. Electronic commerce system must provide information satisfying customers. To do this, many kinds of studies are being advanced about electronic commerce system using intelligent agent technology. In this paper, We propose a support system for goods based on Case-Based Reasoning(CBR) and multi-crossselling technology. The system can supply the information of goods that is suitable about customer need under specification condition with CBR technique and can search several goods approximate to customer pattern using Multi-crossselling technique.

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