• Title/Summary/Keyword: 매장문화

Search Result 179, Processing Time 0.028 seconds

역사교육의 현장으로 나선 서점가 이벤트

  • Lee, Seong-Su
    • The Korean Publising Journal, Monthly
    • /
    • s.175
    • /
    • pp.22-22
    • /
    • 1995

  • 여름철 도서판매량이 높은 만큼 서점가의 보이지 않는 판매경쟁은 치열하다. 올해는 특히 '광복 50돌'이라는 역사적 사건과 맞물려 있어 서점들마다 이벤트와 특설매장 준비에 한창이다. 또 광복 50주년 기념전 대신에 여름특별강좌나 추리소설, 성풍속사 관련도서 코너 등 특이한 매장을 마련해 독자를 끌어들이는 서점들도 있어 눈길을 끈다.

  • PDF

A Study on the Effects of Visual Merchandising (VMD) Components of Fashion Virtual Reality (VR) Stores on Psychological Benefits of Technology Adoption (패션 가상현실(VR)매장의 비주얼 머천다이징(VMD) 구성요소가 기술 수용의 심리적 효용에 미치는 영향 연구)

  • Kahn Jung Mi;Lee Eun Jung
    • The Journal of the Convergence on Culture Technology
    • /
    • v.9 no.4
    • /
    • pp.601-610
    • /
    • 2023

  • The study analyzed the effect of VMD components of virtual reality (VR) stores on the psychological effectiveness of technology acceptance. As a result of the analysis, among the VMD components of fashion virtual reality (VR) stores, experientiality, aesthetics, and suitability had a significant positive effect on perceived usefulness, perceived ease of use, and perceived enjoyment. There was no significant effect on perceived usefulness, perceived ease of use, or perceived enjoyment. The results of this study are significant in that they conducted an empirical study on the intention of use due to the VMD components of a fashion virtual reality (VR) store, which was rarely covered in previous studies on fashion virtual reality (VR) stores.

  • https://doi.org/10.17703/JCCT.2023.9.4.601 인용 PDF