• Title/Summary/Keyword: 매력 요소

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A Study on MMORPG Factors in Game User's Motivation : A Game User's Desire Perspective (MMORPG 사용자의 동기유발에 영향을 미치는 요소 : 게임사용자의 욕구 관점에서)

  • Yun, Jae-Sun;Lim, Chan
    • Journal of Korea Game Society
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    • v.10 no.1
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    • pp.47-56
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    • 2010
  • This study analyzes MMORPG in user's desire perspective and tried to find specific motivation factors. In research result, character has been separated in user character, another user character, boss monster and support character. And character's factor analysis yielded three factors: visual attraction, psychological propensity and competence. The result of the regression analysis about character's motivation factor show that it is significantly different that motivation level and motivation factors from each character. This finding implies that specific motivation factors can serve to make strategy for motivate user's game playing.

Perception of City Attractiveness and Internal Migration in Korea (도시매력도와 인구이동)

  • 김창석
    • Korea journal of population studies
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    • v.9 no.1
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    • pp.89-99
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    • 1986
  • 이 연구는 우리나라에 있어서의 도시로의 인구이동과 도시매력도와의 관계를 <인지-행태>론적인 관점에서 설명하려데 그 목적이 있다. Julian Wolpert (1965)의 "장소효용접근방법"으로 체계화된 이 이론의 요지는 사람들이 이주대상지를 결정함에 있어서 그 대상지의 객과적인 매력도 보다는 자신들이 갖고 있는 정보를 토대로 주관적으로 판단한 이른바 "인지된 매력도"에 좌우된다는 점이다. 이 연구에서는 우리나라의 자료를 토대로 Wolpert의 가설을 검증하여 보았다. 인구이동의 관점에서 본 도시매력도의 구성요소를 (1) 소득수준, (2) 취업기회, (3) 교육기회, (4) 주거사정, (5) 도시시설의 질, (6) 이주시 도움을 받을 수 있는 친지의 유무, (7) 사회적 성장기회 등 7개 항목으로 분류하여 우리나라의 도시들을 객관적인 매력도와 주관적인 매력도로 계량화하였다. 객관적인 매력도는 기존의 통계자료를 지표화하여 측정하였고, 주관적인 매력도는 충청북도 주민들을 대상으로 1983년 현재 인구 10만 이상의 36개 도시에 대한 매력도 순위 설문조사를 통해 계량화하였다. 이들 매력도를 독립변수로 하고 충북으로부터 각 도시로 전출된 인구를 종속변수로 하여 통계적 분석을 한 결과 객관적인 매력도는 인구이동 현상을 55-58% 설명하였으나, 주관적인 매력도는 약 95%정도 설명하는 것으로 나타나 인구이동 의사결정이 주민들에게 인지된 주관적 매력도에 크게 의존하고 있음이 판명되었다. 따라서 학교교육이나 대중매체를 이용한 장기적인 <인포메이션 프로그램>을 개발하여 농촌생활이나 중소도시에서의 생활의 장점을 널리 계몽하여 도시의 주관적 매력도와 객관적 매력도간의 간격을 좁혀주는 정책도 매우 유용한 대도시 인구분석정책대안의 하나가 될수 있을 것이다.정책대안의 하나가 될수 있을 것이다.다. 고로 본고에서는 주사제의 처방설계및 제조(방법, 공정)에 관하여 개괄적으로 논하고자 한다.약화되어 저적면적빈도분포가 정상분포 단계에 도달되기 전에 바로 platykurtic분포로 되는 것이 아니고 leptokurtic 분포적 단계를 거친다고 본다때 시간의 경과를 따라 생성되어지는 Cyclodextrin의 함량의 변화를 추적하여 4시간전후에서 최고량이 되는 것을 볼 수 있으며 동시에 포위화합물을 형성시킬수 있을때는 그 생성률이 큰 영향을 이르킬수 있는 것을 지적할 수 있다.한 특성을 보여 식품제조, 식육연화 등 식품산업 분야에서의 활용가능성이 높을 것으로 보이며, 나아가 단백질이 갖는 식품학적 기능성을 높이는 데에도 사용할 수 있을 것으로 판단된다.를 한 후 저온 냉장차를 이용하여 유통한다면 관행 유통 구조보다 고품질의 포도를 유통시킬 수 있는 것으로 사료되며 앞으로는 완숙된 고 당도(12.0~15.0Bx)$^{\circ}$ 포도를 수확 한 즉시 예냉 처리하고 저온 유통한다면 보다 신선한 과일을 소비자에게 전달 할 수 있을 것이다.갈변물질이 생성되었다. 이와 같은 결과로 볼 때, BAAG의 처리는 BAAC의 경우보다 가격은 저렴하면서도 항균력은 우수한 천연 항균복합제재로써 농산물 식품원료에 적용하여 선도유지 기간을 연장할 수 있는 효과를 기대할 수 있었다. 과일 등의 포장제로서 이용할 가능성을 확인하였다.로 [-wh] 겹의문사는 복수 의미를 지닐 수 없 다. 그러면 단수 의미는 어떻게 생성되는가\ulcorner 본 논문에서는 표면적 형태에도 불구하고 [-wh]의미의 겹의문사는 병렬적 관계의 합성어가 아니라 내부구조를 지니지 않은 단순한 단어(minimal $X^{0}$ elements)로 가정한다. 즉, [+wh] 의미의 겹의문사는

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The Influence of Determinant Factors for Shopping Mall Selection on Traditional Market Attractiveness(Image and Appraisal) and Revisit Intention (쇼핑몰 선택요인이 전통시장 매력(이미지.평가)과 재방문의도에 미치는 영향)

  • Son, Young Don;Cho, Chun Han;Kim, Byeong Jin;Ahn, Seung Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.9-20
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    • 2012
  • The purpose of this research is to confirm how the determinant factors for shopping mall selection (proximity, parking facility, benefits, mutual interaction effects, physical environment, surroundings) affect attractiveness (image and appraisal) of the traditional markets and revisit intention and suggest strategic methods for revitalization of the traditional markets. Results of this research are drawn from a survey of customers who visit any of the twenty-two traditional markets in the Seoul area at least twice a week. Moreover, the theory is verified through the structural equation model analysis using the SPSS win 18.0 and AMOS 18 version statistics package. From the determinant factors of visiting traditional markets, parking facility, physical environment, and the surroundings were significant in image attractiveness; benefits, mutual interaction effects, and physical environment showed significant effects on appraisal attractiveness. Additionally, image attractiveness was not significantly influential in retention proneness while appraisal attractiveness was a key factor in deciding whether or not to revisit. Therefore, improvement in image is important but appraisal aspects like product reliability that customers can personally assess, are more essential for revitalization of traditional markets.

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A Study on the Improvement Elements of Tourism Preparedness for International Tourist Using Revised-IPA: Focusing on Comparison by Tourist Type and Time Period (R-IPA분석을 적용한 외래관광객의 관광수용태세 개선 요소 분석: 관광객 유형 및 시기별 비교를 중심으로)

  • Lee, Seung-Hun
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.9-18
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    • 2018
  • Recently, the necessity and interest to improve the tourism preparedness for enhancing the quality of foreign tourists is increasing, but the related research is insufficient. The purpose of this study is to identify the preferential improvement elements related to the tourism preparedness of foreign tourists. To do this, we applied the R-IPA analysis to analyze and compare the elements affecting the tourist preparedness according to tourist type and time period. As a result of R-IPA analysis for all tourists, the elements that need to maintain the current quality levels were food, security, transit, shopping, and tourist attractiveness and the elements that need to be improved but low priority were language communication, travel expenses, and tourist information service. As a result of R-IPA analysis by tourist type, for individual tourists it is necessary to maintain current quality levels of transit, food, shopping, tourist attractiveness, and security. For group tourists, it is necessary to maintain current quality levels of accommodation, shopping, tourist attractiveness, and tourist information service, but food needs to be urgent improvement.

The Role of Alternative Attractiveness in the Relationships among Job Performance, Satisfaction, Organizational Commitment, and Turnover Intention (영업사원의 직무성과, 만족, 조직몰입, 이직의도와의 관계에서 대안 매력도의 역할)

  • 전광호;김상용
    • Journal of Distribution Research
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    • v.9 no.2
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    • pp.45-73
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    • 2004
  • The goal of this study is to broaden our understanding about the antecedents for job turnover intention of salesforces. In addition to the previously studied antecedents such as job performance, satisfaction, organizational commitment, in this study we are particularly interested in the variable of alternative attractiveness which is often studied in social exchange theory, Thus, we suggest a model with a new antecedent for job turnover intention by introducing alternative attractiveness. We collected and analyzed the data from the survey on the 178 salespeople at the life insurance companies. We find the alternative attractiveness as an significant antecedent for the turnover intention. Specifically, the more attractive the alternative the greater the intention of turnover. However, we also find that the salesforces are less attracted to the alternative if they are satisfied with their works, Therefore, we believed this research can be a seminary work with the relational perspective for the studies of salesforce management.

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Difference in visual attention during the assessment of facial attractiveness and trustworthiness (얼굴 매력도와 신뢰성 평가에서 시각적 주의의 차이)

  • Sung, Young-Shin;Cho, Kyung-Jin;Kim, Do-Yeon;Kim, Hack-Jin
    • Science of Emotion and Sensibility
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    • v.13 no.3
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    • pp.533-540
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    • 2010
  • This study was designed to examine the difference in visual attention between the evaluations of facial attractiveness and facial trustworthiness, both of which may be the two most fundamental social evaluation for forming first impressions under various types of social interactions. In study 1, participants were asked to evaluate the attractiveness and trustworthiness of 40 new faces while their gaze directions being recorded using an eye-tracker. The analysis revealed that participants spent significantly longer gaze fixation time while examining certain facial features such as eyes and nose during the evaluation of facial trustworthiness, as compared to facial attractiveness. In study 2, participants performed the same face evaluation tasks, except that a word was briefly displayed on a certain facial feature in each face trial, which were then followed by unexpected recall tests of the previously viewed words. The analysis demonstrated that the recognition rate of the words that had been presented on the nose was significantly higher for the task of facial trustworthiness vs. facial attractiveness evaluation. These findings suggest that the evaluation of facial trustworthiness may be distinguished by that of facial attractiveness in terms of the allocation of attentional resources.

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A Study on the Effects of Physical Environment on the Perceived Service Quality, Menu Quality and Customer Satisfaction (외식서비스기업의 물리적 환경이 고객이 인지한 서비스품질, 메뉴품질, 고객만족에 미치는 영향)

  • Jung, Seon-Mi;Kim, Young-Hun
    • Culinary science and hospitality research
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    • v.20 no.4
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    • pp.224-238
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    • 2014
  • This study aimed to identify that the physical environment of a food service company has influenced on the perceived service quality, menu quality and customer satisfaction. To achieve the purpose of this study, it reviewed the theoretical background about the physical environment, the perceived service quality, the perceived menu quality and customer satisfaction. Moreover, this study conducted a corresponding empirical analysis. For the empirical analysis, a questionnaire was given to a total of 275 regular restaurant customers at Busan area. The results of the empirical analysis were shown as follows. 1) The components of physical environment of a service company are the attractiveness, cleanliness, space & convenience and the ambient factor of physical environment. 2) For the attractiveness of the physical environment, cleanliness and the ambience factors of the physical environment have influenced on the perceived service quality and menu quality. 3) The perceived service quality has influence on the perceived the menu quality. 4) The perceived service quality and the menu quality have influence on the customer satisfaction.

김현회의 자재칼럼 (31): 자재 구매 경쟁력 점검

  • Kim, Hyeon-Hoe
    • 월간 기계설비
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    • s.245
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    • pp.82-83
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    • 2010
  • 올 초만 해도 자재 시장에 큰 소용돌이가 있을 것이라는 견해가 지배적이었다. 결과는 찻잔 속의 태풍으로 그쳤다. 침체된 건설 경기에 돌파구가 생기지 않은 탓이다. 오히려 부도 여파와 줄어든 수요 때문에 자재 시장은 이전 투구의 양상까지 보이고 있다. 단기적으로 큰 변화가 없다고 전제할 때 당분간은 기업 경쟁력 강화 특히 구매력 강화에 더욱 힘써야 하겠다. 즉 회사의 구매 경쟁력 요소 중 강점은 더욱 부각시켜 단가 인하의 토대로 만들고 약점은 최소화하여 단가 인상을 막아야겠다. 연말 결산의 의미에서 회사의 구매 경쟁력 수준 파악에 필요한 요소들을 점검해 보고 그에 따른 경쟁력 강화 전략도 함께 살펴보겠다.

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A Study on the Success and Failure Factors of MOBA Games (MOBA게임의 성공과 실패요인에 대한 비교 연구)

  • Yoo, Seung-Hoon;Lee, Jong-Won
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.07a
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    • pp.481-483
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    • 2020
  • 게임의 재미요소는 사용자에게 굉장히 큰 영향을 끼친다. 멀티플레이 게임이 대중화 되어 가고 있는 현재, 그 중에서도 대부분의 유저, 국내는 물론 해외까지 MOBA게임의 매력에 빠져있는 상태이다. MOBA게임은 성공 사례와 실패 사례가 명확히 존재한다. 왜 이런 결과가 나왔는지, 성공과 실패요인에는 어떤 것들이 있는지, 성공한 사례에는 어떤 재미요소가 사용자의 만족을 채워주는지 연구한다.

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A Study on the Attractive Items of Hanok in Urban Area focused on Preceding Studies (선행연구에 나타난 도시한옥의 매력 요소에 관한 연구)

  • Min, Sae-Rom;Kim, Tai-Young
    • Journal of the Korean Institute of Rural Architecture
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    • v.14 no.3
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    • pp.61-68
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    • 2012
  • The purpose of this paper is to derive attractive items of 'Hanok' in order to preserve 'Hanok' in urban area, focused on the 13 preceding studies which have got in respect of image, satisfaction, preference, awareness and advantage of 'Hanok' in urban area revolved around the latest studies. This study is analysis of questionnaire items and results of 13 preceding studies. And attractive items are classified with general and overall survey items, advantage of 'Hanok' in urban area, and image of Hanok-density urban area. These can also be classified with 5 items which are space, health, material, form, and image of 'Hanok' in urban area. As a result, Space items are composed with 'use of a space', 'cosiness', 'garden' and 'floor and ondol(korean floor heating system). Health items are composed with 'lighting and ventialtion', 'a sense of the season' and 'natural material'. Material items are composed with 'natural beauty', 'wooden', 'changhoji(traditional Korean paper made from mulberry bark for doors and windows) and hanji(traditional Korean paper handmade from mulberry trees), 'rafter' and 'new materials'. Form items are composed with 'attractive appearance', 'simply decoration' and 'traditional elements'. Image items are composed with 'crowding', 'traditionality and historicity', 'dichroism' and 'warmth'.