• Archives of design research
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• v.19 no.5 s.67
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• pp.243-254
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• 2006

Maniac consumers have a ripple effect on marketing because they are the main body of trends and consumer economy. So It is very important that we should first read needs and wants - in other words, psychological motives. And then we should find maniac consumer segments. This is an exploratory study that was done to obtain an insight for the new maniac consumer market segmentation. It examined the definition and characteristics of digital maniacs in Korea, and it carried out a literature study on consumers who have a similar consumption trend as the maniac users as a pre-study. Also, it looked into the trends and values of the maniac community in Korea, using the previous study's scale for innovative consumers. Next, the study interviewed maniac users using the first data and focused on discovering and grouping the new maniac segments based on the results. The study analyzed the purchase behaviors, decision-making, attitude for involvement and potential needs of the digital maniacs in Korea, and it discovered the segments for the segmentation of maniacs so it could find out the disposition and status of the digital maniacs. Such approach can be used as a strategical due for maniac target marketing and design(customer-oriented marketing and design) in the future.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.54-58
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• 2006

As media and product became variety, the propensity of the people are coming to be various. To search for some popularity in this various life, we can find the class called 'the maina.' Todays, worlds are changing so fast that the masses can only have short life but if the Mania takes shape, becomes longer as natural. Also the hundreds of animations are broadcasted in a day, almost of them are forgotten in memories. However, the animations could lasting its value which has the Mania. This thesis is a studies on the constitution of Mania from animation 'Fullmetal Alchemist's Character. We can know the audience were not just like it, but they get crazy for it by comparing Japanese animation industry in those days; before it has been shrinking. Also, various contents of Fullmetal Alchemist means had enough customers.

• Digital Contents
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• no.12 s.79
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• pp.67-69
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• 1999

웹@매니아는 국내외 인터넷 솔루션의 벤치마킹을 비롯해 솔루션별 리뷰, 디렉토리 서비스, 뉴스 등을 제공하는 인터넷 비즈니스 전문 사이트(www.webmania.co.kr)이다. 본 코너에서는 웹@매니아에서 제공하는 벤치마킹 자료를 게재함으로써 인터넷 제품 선택에 가이드를 제시하고자 한다. 이번호에는 Instant Messenger의 기본 원리 및 제품별 특징에 대해 살펴본다.

• The Journal of the Korea Contents Association
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• v.6 no.12
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• pp.253-260
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• 2006

As media and product became variety, the propensity of the people is be coming various. From diversity, there we could search for some popularity is called 'the mania.' When Mania takes shape, the product will being longer even masses in these days only have short-term life. Also there are hundreds of animations that has short-term life whom people forgot everyday they watch. However, the animations could lasting its value which has the Mania. This thesis is a studies on the constitution of Mania from animation 'Fullmetal Alchemist's Character The BONES had made. We can learn that the audience were not just like the animation, but get crazy for it by comparing Japanese animation industry in those days; before it has been shrinking and manufacturing various contents from Fullmetal Alchemist means there is enough consumtions. There are many reasons to form Mania group, but specially the character symbols at the works as a whole. From this study is to know a cause of how the animation 'Fullmetal Alchemist' made huge Mania group, and significance value of the work those group left.

• Digital Contents
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• no.1 s.80
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• pp.82-86
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• 2000

웹@매니아는 국내외 인터넷 솔루션의 벤치마킹을 비롯해 솔루션 리뷰,디렉토리 서비스, 뉴스 등을 제공하는 인터넷 비즈니스 전문 사이트(www.webmania.co.kr)이다. 본 코너에서는 웹@매니아에서 제공하는 벤치마킹 소식을 게재함으로써 인터넷 사이트 선택 가이드를 제시하고자 한다. 이번 호에는 인터넷 서점의 사이트별 특징에 대해 살펴본다.

• The Korean Publising Journal, Monthly
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• s.173
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• pp.10-13
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• 1995

후덥지근한 여름철엔 추리소설이 제격이다. 최근엔 추리소설도 장르가 세분화, 의학추리.과학추리.서스펜스.SF 등 다양한 형태로 소개돼 독자들의 호기심을 끌어당긴다. 추리소설의 진미는 흥미 진진한 줄거리 속에 펼쳐지는 풍부한 상상력의 세계에 있다. 매니아들이 추천하는 유명작가들의 작품을 통해 품격 높은 '추리'의 독특한 세계 속으로 들어가 본다.

• Monthly Korean Chicken
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• s.137
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• pp.97-99
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• 2006

• Digital Contents
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• no.1 s.8
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• pp.47-50
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• 1994

• The Korean Publising Journal, Monthly
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• s.179
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• pp.11-11
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• 1995

• Journal of the Korea Society of Computer and Information
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• v.27 no.12
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• pp.239-249
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• 2022

This study attempted to categorize the motivation for participation in leisure sports and analyze the difference in consumer demand for leisure sports wear according to the type. As a result of the analysis, the functionality of the preferred material consisted of movement, comfort, and body temperature maintenance. When purchasing, the factors to consider were extracted such as basic emphasis, emphasis on flaunting, and emphasis on practicality. The improvement requirement was composed of basic function improvement and various function additional factors, and the purchase satisfaction factor was composed of three factors: brand, practicality, design, and functionality. Motives for participation in marine leisure sports were grouped into mania, leisure, and health types. As for the functionality of the preferred material, the mania type and leisure type preferred movement, comfort, and body temperature maintenance functionality over the health type. As for the factors to consider when purchasing, the mania type and leisure type had higher consideration for the factors of basic emphasis, ostentation, and practicality than the health type. In the improvement requirements, both basic function improvement and various function additions had the highest mania type and the lowest health type. In terms of purchase satisfaction factors, practicality and brand were found to have a high leisure type, and functional factors were found to have a high mania type. For the enthusiastic group, it is thought that product development should focus on functionality and additional functions, and health types should be focused on design and utilization.