• Title/Summary/Keyword: 맞춤형 콘텐츠

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Customized Heath Care Game Contents Design (사용자 맞춤형 헬스케어 게임콘텐츠 설계)

  • Yoon, Seon Jeong;Yi, Yong Tag
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2016.07a
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    • pp.129-130
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    • 2016
  • 본 연구는 재미있고 건강한 삶을 추구하는 현대인들이 누구나 즐길 수 있고 재활운동까지 가능하도록 간단한 소도구 운동기구와 결합된 이용자 맞춤형 리듬게임 콘텐츠를 설계한 것이다. 본 시스템은 센서가 부착된 소도구 운동기구와의 인터랙티브를 통해 사용자의 건강상태를 점검할 수 있는 사용자 분석용 콘텐츠와 사용자 건강 상태별로 운동 목표 설정, 종류, 난이도 등의 선별 기능으로 운동 효과를 극대화 할 수 있게 설계되었다. 또한 콘텐츠에 따른 음악, 동작 등의 다양화, 플레이 결과에 따른 점수(확장형의 경우 N/W 에 의한 플레이어 상호간 경쟁유도) 등으로 이용자에게 몰입과 재미를 제공하도록 설계하였다.

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Survey on Informatization level for developing Customized Contents enhancing ICT capability - focused on Life University in Cambodia (맞춤형 ICT역량강화 콘텐츠개발을 위한 정보화 실태조사 - 캄보디아 라이프대학을 중심으로)

  • Park, Hwa-Jin
    • Journal of Digital Contents Society
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    • v.17 no.6
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    • pp.471-477
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    • 2016
  • ICT capacity building education in developing countries with poor infrastructure is a solution to help solve ICT gaps and improve economic performance. However, there is a clear difference between countries' geographical and industrial level in terms of geographical and industrial aspects. Therefore, it is necessary to design customized educational contents for each country according to the status of various industries in each country rather than uniform and unilateral ICT capacity building education. This should be followed by a basic understanding of the current situation. The purpose of this study is to identify the level of ICT technology and curricula for female students at Life University of Cambodia among developing countries, and to find out the subjects related to industry in that region and to propose policies for continuous operation.

The Development of the Bi-directionally Personalized Broadcasting and the Targeting Advertisement System Based on the User Profile Techniques (사용자 프로파일 기반의 맞춤형 광고 서비스 및 양방향 개인 맞춤형 방송 시스템 구축)

  • Shin, Sa-Im;Lee, Jong-Soel;Jang, Se-Jin;Lee, Soek-Pil
    • Journal of Broadcast Engineering
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    • v.15 no.5
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    • pp.632-641
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    • 2010
  • This paper shows the research about the personalized broadcasting system. The personalized broadcasting is the service that users only show the programs which they want to watch when they want to watch these. The purpose of the bi-directional broadcasting service is supporting more satisfied and more personalized services by permitting the bi-directional data transformation. This research also develops the user profiling system for the bi-directional and personalized broadcasting service. This system applied the TV-Anytime metadata specifications which is the standard for the personalized broadcasting services, the system supports the various functions for the bi-directionl and personalized broadcasting such as the user profiling, contents metadata and targeting advertisement services. The bi-directional and personalized broadcasting system increases the users' satisfaction with the recommendation and management of the personally favorite broadcasting contents and advertisements, the trial run results show that the services raise the users' satisfaction with the intelligent and discriminating broadcasting services.

Study on Factors Affecting Effects of Online Behavioral Advertising (온라인 맞춤형 광고 효과에 미치는 요인들 연구)

  • Um, Namhyun;Kim, Sojung
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.376-388
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    • 2019
  • One important online marketing practice to emerge in recent years is online behavioral advertising. Online behavioral advertising entails a range of issues, including the following: personal information collection and usage agreements (three conditions: no agreement, agreement, or agreement with a reward), consumers' levels of perceived personalization (low vs. high), and consumers' level of online privacy concerns (low vs. high). The effects of all these is what this study is designed to examine, as it evaluates online behavioral advertising. Study findings suggest that types of information collection and usage agreement play a pivotal role in the evaluation of online behavioral ads. Individuals who provided the informed consent form with the possible reward had a more favorable attitude toward the brand than individuals who provided the informed consent form without a possible reward. In terms of personalization, the level of perceived personalization of the advertising message impacted consumers' attitudes toward the online behavioral ad and toward the brand. Finally, online privacy concerns appear to impact consumers' attitudes toward the online behavioral ad and toward the brand. Theoretical and practical implications are also discussed.

Design of e-Learning Contents Supported System based on the level of the learner (맞춤형 이러닝 콘텐츠 제공 시스템 설계)

  • Kang, Gi-Soon;Kim, Kio-Chung
    • Journal of Digital Contents Society
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    • v.11 no.4
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    • pp.561-569
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    • 2010
  • The research aims to provide information about the most applicable education-method by assessing learner's objective and condition, and also by searching case studies. Even though education system is introduced in various web-sites, questions about which system being most appropriate for the learner has not been answered. Therefore, instead of only providing education contents, this research paper is to create a system that contains information about academic contents, education templates, reuse of abundant educational resources and an education system specified based on the level of the learner.

A Study on Improving User Experience of content recommendation function of OTT service - Focusing on Netflix and Watcha Play- (OTT서비스의 콘텐츠 추천 기능 사용자경험 개선 연구 - 넷플릭스(Netflix)와 왓챠(Watcha)를 중심으로 -)

  • Son, bo-ram;Choe, jong-hoon
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.309-310
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    • 2019
  • 최근 들어 빅데이터 기반의 추천 방식과 개인화 시스템을 활용하여 맞춤형 콘텐츠를 추천해주는 서비스가 주목받고 있다. 이는 단순히 OTT 서비스뿐만 아니라 상품추천이나 음악 추천, 친구 추천, 뉴스 추천 등 여러 분야에서도 널리 사용 중이다. 본 연구는 OTT 서비스의 맞춤형 콘텐츠를 지속해서 이용하는 경우 정보 탐색 과정의 사용 경험과 이용만족도에 대해 알아보고자 시작되었다. OTT 서비스 중 사용자가 가장 많고 콘텐츠 추천 기능이 강점인 넷플릭스와 왓챠플레이를 중심으로 사용자 인터뷰를 진행하여 사용자들의 추천 기능 이용 패턴을 파악하고 그 과정에서의 특이사항이나 어려움을 파악하려 하였다. 이를 바탕으로 콘텐츠 추천 및 탐색 과정의 UX를 개선할 수 있는 방안을 제시하고자 하였다.

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A study on the approval rating of 19th general election affected by LBSNS application S/W based on object identification (객체식별아이디 기반의 개인 맞춤형 LBSNS 앱의 19대 총선 후보 지지율 효과 분석)

  • Lee, sang-zee;Jang, dong-heyok;Park, sung-woon;Yi, gi-chul
    • Proceedings of the Korea Contents Association Conference
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    • 2013.05a
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    • pp.111-112
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    • 2013
  • 19대 총선에서 특정 후보를 홍보하기 위한 목적으로 개인 맞춤형 위치기반소셜네트워크서비스(LBSNS, Location Based Social Network Service) 앱(App)을 기획하여 개발하고 선거기간 동안 활용함으로써 선거 전후 해당 후보의 지지율 변화에 어느 정도 기여했는지 그 영향을 분석하였다. 대전광역시 6개 지역구 24명의 후보를 대상으로 개인 맞춤형 LBSNS 앱을 활용한 후보와 그렇지 않은 후보를 구분하여 선거운동 기간 동안 언론에 공개적으로 발표된 지지율과 개표 결과를 바탕으로 개인별 지지율 변화를 비교하였다. 해당 앱을 활용한 3명의 후보는 각각 12.6%, 11.4% 및 11.2%씩 두 자리 수의 지지율 상승이 있었지만 나머지 21명의 후보들은 지지율 변화는 모두 3% 이내로 머물러 개인맞춤형 스마트폰 앱을 활용함으로써 후보 지지율 상승에 상당한 효과가 있었음이 밝혀졌다.

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Personalized TV Services and TV-Anytime Standards (맞춤형방송 기술과 표준화 동향)

  • Kim, J.G.;Choi, J.S.;Kim, J.W.
    • Electronics and Telecommunications Trends
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    • v.19 no.4 s.88
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    • pp.35-44
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    • 2004
  • 방송의 디지털화에 따라 다매체, 다채널뿐만 아니라 기존의 단방향 방송 수신에서 방송통신망 연동을 통한 다양한 수신 단말의 수용 등 복잡한 형태로 방송환경이 빠르게 변하고 있다. 특히, 제한된 채널 선택만으로 방송 프로그램을 시청하는 수동적 시청에서 벗어나 원하는 시간에 원하는 프로그램을 시청하고자하는 사용자 요구 증대가 방송환경의 진화를 촉진하는 중요한 요소의 하나가 되고 있다. 본 고에서는 이렇게 복잡하게 진화되고 있는 새로운 방송환경에서 시청자가 좀 더 편리하고 효율적으로 원하는 방송 콘텐츠를 시청할 수 있도록 하는 새로운 방송 서비스로 주목 받고 있는 맞춤형방송(personalized TV ser-vices)에 대해서 다룬다. 맞춤형방송은 방송 스케줄에 제한 받지 않고 원하는 시간에, 다양한 단말에서, 시청자가 기호에 맞게 방송 콘텐츠를 소비할 수 있는 개인 맞춤형 서비스를 제공한다. 본 고에서는 이러한 맞춤형방송 서비스를 위한 민간 국제표준인 TV-Anytime Forum의 표준 기술과 표준화 동향을 분석 소개하고자 한다.

Research on the Interactive Experience Design of Museum Cultural Product Customization Platform -Focusing on Shenyang Palace Museum (박물관 문화상품을 위한 플랫폼의 상호경험디자인에 대한연구 -선양고궁박물관을 중심으로)

  • Ren, Shilei;Pan, Younghwan
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.185-200
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    • 2022
  • The innovative development of museum cultural products is an important way for museums to play the function of cultural communication with their collections. In the context of consumer upgrading, traditional cultural product design and sales methods gradually fail to meet the diverse needs of consumers. This study aims to propose the construction of a customized interactive experience platform for museum cultural products, promote the development of museum cultural products, and facilitate the inheritance and preservation of museum culture. The research methodology analyzes the model and characteristics of existing cultural product customization platforms by collating existing literature studies, and distributes 159 questionnaires to investigate the needs of cultural product consumers, and finally combines the customization experience with existing e-tailing platform systems according to user needs, proposes a theoretical framework and conducts design practice and usability testing using the Shenyang Palace Museum as an example. The findings show that users have a high acceptance of the customized platform for cultural products and that the design of the customized platform can be used to promote the dissemination of the cultural connotations of museums, optimize the personalized user experience of cultural products, and provide new ideas for the development, design, and retailing of museum cultural products. Based on the above findings, this paper suggests that museums' cultural product development can utilize the design model of customized platforms to further enhance consumers' personalized service experience.

Development of Personalized Media Contents Curation System based on Emotional Information (감성 정보 기반 맞춤형 미디어콘텐츠 큐레이션 시스템 개발)

  • Im, Ji-Hui;Chang, Du-Seong;Choe, Ho-Seop;Ock, Cheol-Young
    • The Journal of the Korea Contents Association
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    • v.16 no.12
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    • pp.181-191
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    • 2016
  • We analyzed the search word of the media content in the IPTV service, and as a result we found that an important factor is general meta information as well as content(material, plot, etc.) and emotion information in the media content selection criteria of customers. Therefore, in this research, in order to efficiently provide various media contents of IPTV to users, we designed the emotion classification system for utilizing the emotion information of the media content. Next, we proposed 'personalized media contents curation system based on emotion information' for organizing the media contents, through the various processing steps. Finally, to demonstrate the effectiveness of this system, we conducted a user satisfaction survey(72.0 points). In addition, the results of comparing the results based on popularity and the results of the proposed system showed that the ratio leading to the actual users' viewing behavior was 10 times higher.