• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.10a
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• pp.63-66
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• 2000

고객만족이 기업의 성패를 좌우함에 따라 기업물류의 최종 목표 또한 고객서비스에 초점이 맞혀지고 있으며, 사회복지에 이바지하는 차원으로 확대되고 있다. 기업은 관리된 물류서비스를 제공하기 위하여 자사의 물류서비스 요소에 대한 측정과 고객의 만족도를 조사하여 물류서비스 프로세스를 개선하고자 한다. 본 논문은 물류서비스 측정에 관한 연구와 SERVQUAL의 5가지 차원을 바탕으로 물류서비스 만족도를 측정하고, AHP 모형을 이용한 상대적 물류서비스 만족도 계층 모형을 구성하였다.

• Culinary science and hospitality research
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• v.17 no.1
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• pp.12-25
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• 2011

The purpose of this study is to compare the potential effects of service quality measured in DA VINCI and STARBUCKS, which were local and overseas reputable takeout coffee shop brands respectively, upon customer satisfaction, revisit intention and word-of-mouth(WOM). In order to achieve the goal, a survey was conducted to total 230 customers who have ever visited and experienced coffee shops in Daegu metropolitan city, and valid and complete 217 copies of the questionnaire were used for the final data analysis. As a result, the determinant of customer satisfaction was coffee quality for STARBUCKS(n=94) while it included coffee quality, reliability and service attitude for DAVINCI(n=123). Respondents regarded coffee quality as the most important for revisit intention both in STARBUCKS and DAVINCI. Also, the determinants of WOM included coffee quality and reliability for STARBUCKS, and coffee quality and service attitude for DAVINCI. In addition, it was found that the path coefficient of service quality influencing both customer satisfaction and WOM proved to show partially significant difference between STARBUCKS and DAVINCI.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.983-996
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• 2006

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.13-20
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• 2014

This study drew a conclusion about the current situation and the trend of start-up in Korea by understanding the convenience of start-up and startup outcome(business satisfaction and income after startup) by year, and by analyzing the trend of the convenience of start-up by each detail items and by industry. In addition to, the key factors of successful business start-up are demonstrated by synthetically examining how the factors influence the outcome of startup, including human capital, business characteristics, economic feature, and situational/institutional characteristics, as well as demographic characteristics. According to the result, business satisfaction after startup by year and business income have gradually increased from 2005, but the convenience of start-up has constantly decreased. Based on the industry, the convenience of start-up shows a statistical significance. Lastly, the factors that influence the outcome of business start-up are complexly turned up as human capital, business characteristics, economic feature, and situational/institutional characteristics, as well as demographic characteristics.

• Journal of the Korea Society of Computer and Information
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• v.15 no.7
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• pp.125-134
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• 2010

Importance of online community has been increased and also online community has been used as an important marketing tool. The purposes of this study are to construct an instrument to evaluate service quality of online community service and have a further discussion of the relationship between service quality dimensions, customer satisfaction, intention to move. According to our findings, among the determinants of service quality, empathy strongly influences both of consumer satisfaction and intention to move. The determinants of service quality which positively influences consumer satisfaction are empathy, tangibles and responsiveness. Empathy and assurance negatively influence intention to move. This means that the service quality of online community affects customer retention. Also, understanding and reflecting customer needs are more important.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.111-119
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• 2019

The purpose of this study was to explore the determinants of minor and double major satisfaction of university students. To achieve this, F.G.I. was performed with the university teaching assistants to create a questionnaire. The survey was performed to the subject of 239 university students completing minor and double major. A statistical program (SPSS) was used for data analysis and factor analysis, reliability analysis, and multiple regression analysis were conducted. First, it drew three principal factors including need-achievement, class discrimination, and course registration discrimination by conducting factor analysis regarding survey questions on minor and double major. Next, the multiple regression analysis identifying the effects of the three principal factors was conducted. The results indicated three principal factors to be statistically significant. The degree of influence over satisfaction marked the highest in the order of need-achievement, class discrimination, and course registration discrimination. In the conclusion, the positive function and possibilities of minor and double major are proposed.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.197-208
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• 2016

In this paper, data mining regression analysis and decision tree analysis techniques were used to analyze factors affecting the life satisfaction of middle school students. For this purpose, we analyzed Korean Children and Youth Panel Survey(KCYPS) data. As results, the common influencing factors to the life satisfaction were derived from regression analysis. Those factors are self-esteem, depression, total grade satisfaction, regional community awareness, career identity, annual delinquency damage experience, siblings' factors, trust, behavioral control, and concentration. Based on the result described by decision tree analysis, the factors that indicate a significant impact on the life satisfaction of middle school students were self-esteem, depression, career identity and attention factor.

• Journal of Korea Society of Industrial Information Systems
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• v.6 no.1
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• pp.99-108
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• 2001

사용자 만족(User satisfaction)은 Bailey와 Pearson(1983) 이후, 정보시스템 분야의 연구에서 시스템의 성능(Performance)을 대변하는 성과변수로서 가장 널리 사용되어져 왔다.[Delone & McLean, 1992]. 그러나 사용자 만족은 실제 시스템의 객관적인 성능이나 품질이 아닌 사용자에 의해 지각된(Perceived) 만족이므로, 인간이 인지과정에서 받는 다른 영향들로 인하여 지각된 성과는 실제의 시스템 성능과 다를 수 있다.[Gatian 1994; Szajna & Scamell, 1993. 따라서 만일 사용자가 지각한 성능이 객관적인 실제의 시스템 성능과 반드시 일치하지 않는다면, 그 원인은 무엇이며, 사용자가 시스템을 평가하는 과정에서 어떤 요인들이 작용하여 이러한 왜곡된 결과를 가져오는지, 사용자 만족이 결정되는 인지적 과정을 규명할 필요가 있다. 이러한 의미에서 본 연구는 마케팅 분야에서 일반상품에 대한 소비자의 만족 결정에 영향을 주는 변수와 그 결정과정을 연구한 소비자 만족/불만족(Consumer Satisfaction / Dissatisfaction)의 연구이론을 도입하여, 정보시스템이란 상품을 대상으로 사용자가 만족을 느끼게 되는 과정을 인지적(Cognitive) 관점에서 규명하고, 만족결정에 영향을 미치는 변수들을 찾아낸 후 소비자 만족을 결정하는 모형을 연구하고자 하였다. 8개 기업의 정보시스템 사용자부터 데이터를 수집하여 LISREL을 이용하여 사용자 만족 연구 모형을 검증하였다. 분석 결과, 결정모형은 유의하였으며 정보시스템의 사용자 만족에 영향을 미치는 변수로는 시스템의 성능 뿐 아니라 기대불일치가 함께 영향을 미치는 것으로 나타나 시스템 성능의 향상과 함께 사용자들의 기대수준 관리에 관심을 기울일 필요가 있는 것으로 나타났다.

• Journal of Distribution Research
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• v.5 no.2
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• pp.69-90
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• 2001

This study is to confirm how customers relationship-orientation toward the focal company has been constructed by what factors. The major factors are including the level of customer satisfaction and four components of transaction-characteristics like efficiency of decision making, inertia of decision making, information-seeking in store, and perceived risk. For testing of the hypotheses, customer survey has been conducted at four department stores and three discount stores in the Bundang Area. The sample size is 494. The result of the survey has indicated that customers relationship-orientation is influenced by customer satisfaction, efficiency of decision making, and inertia of decision making, but not by information-seeking in store and perceived risk. Further research has been needed for solving these conflicting results.

• Proceedings of the Korea Association of Information Systems Conference
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• 2004.11a
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• pp.465-475
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• 2004

인터넷과 정보기술의 발전은 디지털 자료에 대한 저장방식에 변화를 가져왔으며 이것은 인터넷 웹 저장공간 임대서비스라는 새로운 비즈니스 유형을 창출시켰다. 사이버 저장 공간 및 자료를 상호 공유 할 수 있는 점과 고가의 저장 매체를 소유할 필요가 없다는 장점으로 웹 저장공간 임대서비스 서비스의 수요가 급증하고 있으며, 이러한 서비스에 대한 체계적인 연구가 필요한 시점이다. 본 연구에서는 인터넷 웹 저장공간 임대서비스가 사용자에게 정보 저장 공간을 대여해주는 서비스라는 개념하에, 사용자 만족을 이끌 수 있는 웹 저장공간 임대서비스 특성에 대해 실증연구를 수행하였다. 연구의 결과는 사용자의 만족에 영향을 미치는 웹 저장공간 임대서비스의 서비스 품질은 유형성과 신뢰성, 대응성 요인으로 나타났다. 따라서 웹 저장공간 임대서비스를 제공하는 기업은 서비스에 대한 시각적인 디자인과 사이트의 기술수준을 높이고, 사이트 구조에 대해 사용자 측면에서 편리하게 이용할 수 있도록 구성하여야 할 필요가 있다. 또한 사용자가 신뢰할 수 있도록 개인 정보 및 공유 자료의 보안성 및 보유정보의 체계화에 비중을 두어야 한다. 마지막으로 사용자들의 요구사항에 즉각 대응할 수 있도록 정보전달 채널을 강화할 필요가 있음을 지적하였다.