• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.219-239
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• 2019

As the importance of providing customized services to individuals becomes important, researches on personalized recommendation systems are constantly being carried out. Collaborative filtering is one of the most popular systems in academia and industry. However, there exists limitation in a sense that recommendations were mostly based on quantitative information such as users' ratings, which made the accuracy be lowered. To solve these problems, many studies have been actively attempted to improve the performance of the recommendation system by using other information besides the quantitative information. Good examples are the usages of the sentiment analysis on customer review text data. Nevertheless, the existing research has not directly combined the results of the sentiment analysis and quantitative rating scores in the recommendation system. Therefore, this study aims to reflect the sentiments shown in the reviews into the rating scores. In other words, we propose a new algorithm that can directly convert the user 's own review into the empirically quantitative information and reflect it directly to the recommendation system. To do this, we needed to quantify users' reviews, which were originally qualitative information. In this study, sentiment score was calculated through sentiment analysis technique of text mining. The data was targeted for movie review. Based on the data, a domain specific sentiment dictionary is constructed for the movie reviews. Regression analysis was used as a method to construct sentiment dictionary. Each positive / negative dictionary was constructed using Lasso regression, Ridge regression, and ElasticNet methods. Based on this constructed sentiment dictionary, the accuracy was verified through confusion matrix. The accuracy of the Lasso based dictionary was 70%, the accuracy of the Ridge based dictionary was 79%, and that of the ElasticNet (${\alpha}=0.3$) was 83%. Therefore, in this study, the sentiment score of the review is calculated based on the dictionary of the ElasticNet method. It was combined with a rating to create a new rating. In this paper, we show that the collaborative filtering that reflects sentiment scores of user review is superior to the traditional method that only considers the existing rating. In order to show that the proposed algorithm is based on memory-based user collaboration filtering, item-based collaborative filtering and model based matrix factorization SVD, and SVD ++. Based on the above algorithm, the mean absolute error (MAE) and the root mean square error (RMSE) are calculated to evaluate the recommendation system with a score that combines sentiment scores with a system that only considers scores. When the evaluation index was MAE, it was improved by 0.059 for UBCF, 0.0862 for IBCF, 0.1012 for SVD and 0.188 for SVD ++. When the evaluation index is RMSE, UBCF is 0.0431, IBCF is 0.0882, SVD is 0.1103, and SVD ++ is 0.1756. As a result, it can be seen that the prediction performance of the evaluation point reflecting the sentiment score proposed in this paper is superior to that of the conventional evaluation method. In other words, in this paper, it is confirmed that the collaborative filtering that reflects the sentiment score of the user review shows superior accuracy as compared with the conventional type of collaborative filtering that only considers the quantitative score. We then attempted paired t-test validation to ensure that the proposed model was a better approach and concluded that the proposed model is better. In this study, to overcome limitations of previous researches that judge user's sentiment only by quantitative rating score, the review was numerically calculated and a user's opinion was more refined and considered into the recommendation system to improve the accuracy. The findings of this study have managerial implications to recommendation system developers who need to consider both quantitative information and qualitative information it is expect. The way of constructing the combined system in this paper might be directly used by the developers.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.76-85
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• 2012

Through opinion mining, we can analyze the degree of positive or negative sentiments that customers feel about important entities or attributes in online customer reviews. But, the limit of the opinion mining techniques is to provide only simple functions in analyzing the reviews. In this paper, we proposed novel techniques that can analyze the online customer reviews multi-dimensionally. The novel technique is to modify the existing OLAP techniques so that they can be applied to text data. The novel technique, that is, multi-dimensional analytic model consists of noun, adjective and document axes which are converted into four relational tables in relational database. The multi-dimensional analysis model would be new framework which can converge the existing opinion mining, information summarization and clustering algorithms. In this paper, we implemented the multi-dimensional analysis model and algorithms. we recognized that the system would enable us to analyze the online customer reviews more complexly.

• The Journal of Bigdata
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• v.9 no.1
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• pp.75-88
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• 2024

Recently, there have been cases reported in the news of individuals experiencing symptoms of food poisoning after consuming raw beef purchased from online platforms, or reviews claiming that cherry tomatoes tasted bitter. This suggests the potential for analyzing food reviews on online platforms to detect food hazards, enabling government agencies, food manufacturers, and distributors to manage consumer food safety risks. This study proposes a classification model that uses sentiment analysis and large language models to analyze food reviews and detect negative ones, multi-labeling key food safety hazards (food poisoning, spoilage, chemical odors, foreign objects). The sentiment analysis model effectively minimized the misclassification of negative reviews with a low False Positive rate using a 'funnel' model. The multi-labeling model for food safety hazards showed high performance with both recall and accuracy over 96% when using GPT-4 Turbo compared to GPT-3.5. Government agencies, food manufacturers, and distributors can use the proposed model to monitor consumer reviews in real-time, detect potential food safety issues early, and manage risks. Such a system can protect corporate brand reputation, enhance consumer protection, and ultimately improve consumer health and safety.

• Information Systems Review
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• v.23 no.1
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• pp.155-172
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• 2021

With the recent increase in online product purchases, a recommender system that recommends products considering users' preferences has still been studied. The recommender system provides personalized product recommendation services to users. Collaborative Filtering (CF) using user ratings on products is one of the most widely used recommendation algorithms. During CF, the item-based method identifies the user's product by using ratings left on the product purchased by the user and obtains the similarity between the purchased product and the unpurchased product. CF takes a lot of time to calculate the similarity between products. In particular, it takes more time when using text-based big data such as review data of Amazon store. This paper suggests a hybrid recommendation system using a 2-phase methodology and text data mining to calculate the similarity between products easily and quickly. To this end, we collected about 980,000 online consumer ratings and review data from the online commerce store, Amazon Kinder Store. As a result of several experiments, it was confirmed that the suggested hybrid recommendation system reflecting the user's rating and review data has resulted in similar recommendation time, but higher accuracy compared to the CF-based benchmark recommender systems. Therefore, the suggested system is expected to increase the user's satisfaction and increase its sales.

• Journal of the Korea Society of Computer and Information
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• v.25 no.12
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• pp.145-153
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• 2020

Recently, keyword extraction from social big data has been widely used for the purpose of extracting opinions or complaints from the user's perspective. Regarding this, our previous work suggested a method to improve accuracy of keyword extraction based on the notion of cohesion scoring, but its accuracy can be degraded when the number of input reviews is relatively small. This paper presents a method to resolve this issue by applying simplified morphological analysis as a postprocessing step to extracted keywords generated from the algorithm discussed in the previous work. The proposed method enables to add analysis rules necessary to process input data incrementally whenever new data arrives, which leads to reduction of a dictionary size and improvement of analysis efficiency. In addition, an interactive rule adder is provided to minimize efforts to add new rules. To verify performance of the proposed method, experiments were conducted based on real social reviews collected from online, where the results showed that error ratio was reduced from 10% to 1% by applying our method and it took 450 milliseconds to process 5,000 reviews, which means that keyword extraction can be performed in a timely manner in the proposed method.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.6
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• pp.115-126
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• 2022

The purpose of this study is to try to IPA(Importance-Performance Analysis) by applying text mining approaches to user review data for korea mobile banking applications, and to derive priorities for improvement. User review data on mobile banking applications of korea commercial banks (Kookmin Bank, Shinhan Bank, Woori Bank, Hana Bank), local banks (Gyeongnam Bank, Busan Bank), and Internet banks (Kakao Bank, K-Bank, Toss) that gained from Google playstore were used. And LDA topic modeling, frequency analysis, and sentiment analysis were used to derive key attributes and measure the importance and satisfaction of each attribute. Result, although 'Authorizing service', 'Improvement of Function', 'Login', 'Speed/Connectivity', 'System/Update' and 'Banking Service' are relatively important attributes when users use mobile banking applications, their satisfaction is not at the average level, indicating that improvement is urgent.

• Annual Conference on Human and Language Technology
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• 2020.10a
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• pp.578-581
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• 2020

제품을 추천하는 기능은 사용자의 콘텐츠 또는 제품 소비량에 직결되기에 다양한 인터넷 플랫폼에서 많은 관심을 받고 있다. 이러한 제품 추천 시스템의 성능은 다양한 머신러닝 알고리즘과 딥러닝의 발전에 의해 성능을 비약적으로 개선되어왔다. 하지만 여느 딥러닝과 머신러닝 알고리즘과 마찬가지로 추천 시스템들의 성능은 빅데이터의 품질에 따라 매우 민감한 영향을 받는다. 본 논문에서는 모바일 배달 플랫폼에서 사용자들의 리뷰 데이터들을 통해 딥러닝과 빅데이터를 사용하여 음식을 추천하는 방법을 제안한다. 또한 사용자들의 리뷰 데이터들을 정제하여 데이터의 품질을 높이는 과정을 추가하여 그 결과가 성능에 얼마만큼 영향을 미치는 지를 실험을 통하여 분석한다.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.4
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• pp.211-225
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• 2023

In the future, infotainment systems are expected to play a pivotal role in mobility ecosystems connecting users and vehicles. This study draws user-experience factors from reviews of Android Auto, a car infotainment application, and analyzes factors that affect satisfaction. The user-experience factors of infotainment have been redefined based on previous studies. To analyze actual user-experience factors, topics are obtained, applied, and interpreted from user discourse through topic modeling. Sentiment analysis and logistic regression are used to determine positive and negative user-experience factors that affect satisfaction. Results of the empirical analysis show that Ease of Use and Understandability are factors that have the greatest impact on satisfaction, and Flexibility, Safety, and Playfulness are factors that have the most critical effect on dissatisfaction. Therefore, this paper suggests ways to improve the satisfaction level of the infotainment system, and establishes a strategy accordingly.

• Journal of Information Technology and Architecture
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• v.11 no.1
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• pp.63-73
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• 2014

As the advance of WWW, unstructured data including texts are taking users' interests more and more. These unstructured data created by WWW users represent users' subjective opinions thus we can get very useful information such as users' personal tastes or perspectives from them if we analyze appropriately. In this paper, we provide various analysis efficiently for unstructured text documents by taking advantage of OLAP (On-Line Analytical Processing) multidimensional cube technology. OLAP cubes have been widely used for the multidimensional analysis for structured data such as simple alphabetic and numberic data but they didn't have used for unstructured data consisting of long texts. In order to provide multidimensional analysis for unstructured text data, however, Text Cube model has been proposed precently. It incorporates term frequency and inverted index as measurements to search and analyze text databases which play key roles in information retrieval. The primary goal of this paper is to apply this text cube model to a real data set from in an Internet site sharing hotel information and to provide multidimensional analysis for users' reviews on hotels written in texts. To achieve this goal, we first build text cubes for the hotel review data. By using the text cubes, we design and implement the system which provides multidimensional keyword search features to search and to analyze review texts on various dimensions. This system will be able to help users to get valuable guest-subjective summary information easily. Furthermore, this paper evaluats the proposed systems through various experiments and it reveals the effectiveness of the system.

• Journal of the Korea Society of Computer and Information
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• v.25 no.8
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• pp.65-72
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• 2020

Big data analysis is widely used in applications such as finance and communication, whose market size is growing rapidly every year. Nevertheless, it is rarely used by SMEs (small and medium-sized enterprises) since the existing services are not fully customized for them while being offered at high price. To resolve this, we develop and propose a new platform to provide big data analysis services specialized for SMEs in this paper. First, we compare existing work discussing social big data analysis, and extract service features necessary to help their marketing effectively. Then, we present a prototype system implementing the extracted features, and discuss technical issues needed to develop a complete system which are obtained from the prototype implementation.