• Culinary science and hospitality research
• /
• v.16 no.3
• /
• pp.66-75
• /
• 2010

The purpose of this study is to examine the competitive positions of five coffee shop brands(i.e., Starbucks, Coffee Bean & Tea Leaf, Hollys, Angelinus, and Tom N Toms) in Korea. For this study, data were gathered from the residents of Seoul, Busan and Daegu from September 22 to October 11, 2009. In order to accomplish the purpose of the study, MDS was utilized to investigate differences in customer's perception of the position of five coffee shop brands. The results of positioning analysis showed that there was competitive relationship between Hollys and Angelinus. Also, the positioning of Tom N Toms was close to Hollys and Angelinus. However, Starbucks, the market leader, and Coffee Bean & Tea Leaf, the market follower, were their own identity in their brands. According to the result of the study, it will be helpful for the marketers who need to establish a marketing strategy. Future studies could include other various variables and more thorough investigation into them.

• Journal of Fashion Business
• /
• v.16 no.5
• /
• pp.88-105
• /
• 2012

The purpose of this study is to examine the influence of popular culture in fashion politics phenomenon of leader. As study methods the literature study concerning fashion phenomenon and nature of popular culture were used for theoretical background and visual data from magazine, news paper, and internet were used for exploratory study. The results of this study are as follows. First, fashion politics phenomenon of leader in fashion merchandising through the marketing strategy is characterized as commercial profit. These characteristics enable the fashion industry and popular culture affect the formation to provide opportunity. Second, the fashion politics phenomenon of leader projected through mass media are the fashion icons and strong role models that are copied by consumers, conformity the popular, set a powerful fashion trend. The conformity by the mechanism of the interaction of the public will contribute to the formation of popular culture. Third, Semotics symbolism expressed in the fashion politics phenomenon of the leader, the intended message is communicated to the public by creating a positive image. Positive image of the leader of the public support and acceptance is the power to create.

• Journal of the Korean Society of Costume
• /
• v.50
• /
• pp.183-196
• /
• 2000

Andy Warhol is one of the great artists in the modern history of art who compares favorably with Picasso. His activities had his object on pervasion of a pop art and profit of the art industry. Many previous studies on his activities have attracted and held the attention of his works of art after 1960s. However in spite of his working as publisher of a fashion magazine fashion illustrator fashion model displayer and etc. in 1950s. there are few studies on his activities of 1950s. Hence this study investigates his works of art in 1950s. and intensively analyzes his effect on modern fashion. In 1950s, Andy Warhol had already been distinguished in works of art from other commercial designers through the illustration for advertising design window display of stores and usage of Hollywood stars as anessential element in his works for whom he had sighed when he was young His works were also characterized by a rejection of they originality of commercial arts. He had an great effect on youth's fashion in 1950s and has activities in 1950s had influence on the diffusion of the public punk fashion in 1970s and the street fashion in 1980s.

• Journal of Internet Computing and Services
• /
• v.18 no.2
• /
• pp.75-85
• /
• 2017

Open innovation, a new paradigm which utilizes customer ideas for organizational innovation directly, is evaluated as a useful method to innovate the organization itself. In this research, we analyze the case of Starbucks' online community, MyStarbucksIdea.com to examine how collective intelligence is formed out of mass customers in the community and how open innovation is to be implemented successfully. We review various challenges in implementing open innovation and then suggest practical approaches to the challenges, including customer relationship management, utilization of opinion leaders, application of engineering techniques, etc.

• Journal of KIISE:Software and Applications
• /
• v.33 no.12
• /
• pp.1022-1030
• /
• 2006

The location awareness is an important part of many ubiquitous computing systems, but a perfect location system does not exist yet in spite of many researches. Among various location tracking systems, we choose the RFID system due to its wide applications. However, the sensed RSSI signal is too sensitive to the direction of a RFID reader antenna, the orientation of a RFID tag, the human interference, and the propagation media situation. So, the existing location tracking method in spite of using the particle filter is not working well. To overcome this shortcoming, we suggest a robust location tracking method with a double layered structure, where the first layer coarsely estimates a tag's location in the block level using a regression technique or the SVM classifier and the second layer precisely computes the tag's location, velocity and direction using the particle filter technique. Its layered structure improves the location tracking performance by restricting the moving degree of hidden variables. Many extensive experiments show that the proposed location tracking method is so precise and robust to be a good choice for implementing the location estimation of a person or an object in the ubiquitous computing. We also validate the usefulness of the proposed location tracking method by implementing it for a real-time people monitoring system in a noisy and complicate workplace.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.19 no.4
• /
• pp.141-160
• /
• 2024

In recent years, turnover intention among employees in China's banking industry has surged due to internal and external environmental pressures. This surge surpasses those occurring in other sectors. This rising trend in employee turnover has resulted in reducing employee turnover becoming a critical priority for banks in their ongoing development. Traditional leadership styles have proven inadequate for addressing this issue, requiring a shift towards more effective management approaches. This study explores the potential of servant leadership, a management style that prioritizes employees' needs, supports their development, and motivates them to realize their potential, as a means to mitigate rising turnover intentions. The research focuses on employees in the Chinese banking sector so as to examine the impact of the servant leadership management approach on their turnover intentions. Job crafting is investigated as a mediating variable, while stress mindset is assessed as a moderating variable. Data were collected from 401 valid questionnaires across 62 teams, comprising 62 leaders and 339 employees. Hypotheses were tested using SPSS 26.0 and HLM 6.0. The findings reveal that: (1) servant leadership significantly reduces turnover intentions; (2) job crafting mediates the relationship between servant leadership and turnover intentions; and (3) stress mindset positively moderates the influence of job crafting on turnover intentions. This study provides empirical evidence supporting the relationship between servant leadership and turnover intentions. The study's findings offer valuable insights into how to enhance employee management practices. It also discusses the theoretical and practical implications of integrating servant leadership into the banking sector, highlights the study's limitations, and proposes directions for future research.

• Journal for History of Mathematics
• /
• v.22 no.2
• /
• pp.27-52
• /
• 2009

This article discusses the contributions of the leader Oswald Veblen, who was the president of AMS during 1923-1924. In 2006, Korea ranked 12th in SCIE publications in mathematics, more than doubling its publications in less than 10 years, a successful model for a country with relatively short history of modern mathematical research. Now there are 192 four-year universities in Korea. Some 42 of these universities have Ph.D. granting graduate programs in mathematics and/or mathematical education in Korea. Rapid growth is observed over a broad spectrum including a phenomenal performance surge in International Mathematical Olympiad. Western mathematics was first introduced in Korea in the 17th century, but real significant mathematical contributions by Korean mathematicians in modern mathematics were not much known yet to the world. Surprisingly there is no Korean mathematician who could be found in MaC Tutor History Birthplace Map. We are at the time, to have a clear vision and leadership for the 21st century. Even with the above achievement, Korean mathematical community has had obstacles in funding. Many people thinks that mathematical research can be done without funding rather unlike other science subjects, even though they agree fundamental mathematical research is very important. We found that the experience of early American mathematical community can help us to give a vision and role model for Korean mathematical community. When we read the AMS Notice article 'The Vision, Insight, and Influence of Oswald Veblen' by Steve Batterson, it answers many of our questions on the development of American mathematics in early 20th century. We would like to share the story and analyze its meaning for the development of Korean Mathematics of 21st century.

• Journal of Distribution Science
• /
• v.9 no.4
• /
• pp.63-73
• /
• 2011

The relationship between buyers and sellers is changing into a long-term relationship. A number of distribution channel researchers have determined that the behavior of distribution channel members can be characterized by relational exchanges. The members of relational distribution channels may be perceived as strategic partners; however, even within these arrangements, member asymmetries may exist, which can create unequal distributions of power and dependence. Thus, as all distribution channel members may not be equal in power, it is possible that a less-dependent channel leader may emerge. Therefore, leadership in distribution channels is a very important variable. Distribution channel leadership can be defined as the activities undertaken by the distribution channel leader to influence the marketing programs and strategies of channel members. A distribution channel's performance is influenced by the leadership style of the channel leader. Although research on channel leadership styles can be broadly categorized, many researchers have dealt with analyzing distribution channel leadership by using the power-influence approach, which includes looking at variables, such as power, power base, and influence strategies. Moreover, they have examined the direct relationship between leadership styles and performance. Many distribution channel scholars have attempted to justify the application of leadership styles identified in alternative leadership theories to the inter-organizational context of distribution channels. They have made suggestions regarding how great the usefulness of leadership style as a strategy is to secure the compliance of distribution channel members and have conceptually and empirically linked it to channel-related phenomena, such as manifest conflict, cooperation, channel efficiency, and effectiveness. However, as few empirical studies have examined the antecedents and consequences of leadership styles, research on leadership style can be considered nascent. Thus, it is required to investigate the antecedents and consequences of the leadership style of a distribution channel leader. This study aims to empirically identify whether there are influences of the antecedents of leadership on two different leadership styles, and to reveal whether these leadership styles induce any consequences. The research subjects were 220 franchisees. Research findings are as follows: First, the results show a positive effect of technological capability on transformational relationships. However, it does not have a significant effect on transactional leadership. Second, innovation-oriented organizational culture has negatively influenced both leaderships. However, task-oriented organizational culture positively and significantly influenced both forms of leadership. Third, the ethics of leaders has influenced both leadership styles positively and significantly. Fourth, regarding consequences, transformational leadership strengthens financial performances, whereas it weakens relational citizenship behaviors. However, transactional leadership positively influences relational citizenship behavior whilst negatively affecting financial performance.