• Title/Summary/Keyword: 리뉴얼

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Logo Renewal Design according to Strategy for Renewal based on Brand Life Cycle Focused on Cases for brands in Food and beverages (브랜드 수명 주기별 리뉴얼 전략에 따른 로고 리뉴얼 디자인 - 식음료 브랜드 사례를 중심으로 -)

  • Lee Yerim;Han Jiae
    • Smart Media Journal
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    • v.12 no.5
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    • pp.111-121
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    • 2023
  • The purpose of this study is to find methods for logo renewal design according to the brand life cycle, considering the logo as an important visual tool that represents the brand identity in terms of brand management. This study was conducted through literature study on brand life cycle and brand renewal strategy, an expert survey on logo renewal design, and logo analysis of 35 food and beverage brands with statistical data to determine brand life cycle. The results of the study are three. First, the four stages(introduction, growth, maturity, and decline) of brand life cycle characteristics and renewal strategies were derived. Second, four brand renewal strategies(partial change, total change, repositioning, new image creation) and methods for logo renewal design were proposed based on the life cycle of the brand. Based on this, renewal characteristics for each life cycle were proposed. Third, visual elements of identity that are important depending on the brand life cycle and brand renewal strategy were found. It was found that the addition and subtraction of graphic elements and change of color tone are important in the partial change strategy of the growth period and maturity period, and that the change of signature color is important in the repositioning strategy and the creation of the new image.

A Study on the Development of a Public Building Renewal Model and Incorporating Mobility Technologies and Policy Innovations (모빌리티 기술을 접목한 공공건축물 리뉴얼 모델 개발 및 제도적 지원 방안 연구)

  • Nam, Seong-Woo;Bang, Hong-Soon
    • Journal of the Korea Institute of Building Construction
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    • v.24 no.4
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    • pp.483-494
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    • 2024
  • The purpose of this study is to develop a model for renewing old public buildings by incorporating mobility technology into them for the convenience of citizens' transportation and the enhancement of public services, and to propose support measures to improve the direction of implementation. The main contents and results of this study are as follows. First, the renewal target site was selected based on the technical considerations and evaluation criteria required for the renewal of public buildings incorporating mobility technology, and the construction was planned by analyzing the necessary mobility technology based on the size, area, and district unit plan of the selected target site. Second, the expected cost was calculated based on the construction plan and the financial support plan necessary for reflecting mobility technology was proposed. Third, the improvement plan of the building code system required for the development of public building renewal incorporating mobility technology was proposed. This study had limitations in that it could not reflect detailed construction costs due to the lack of design standards and experience, and it was difficult to identify specific problems due to the lack of specific operation methods and implementation cases.

Ecological Renewal Plan of Urban Parks for the Revitalization of Urban Green Axis in Gangdong-Gu (강동구 도시 녹지축 기능 활성화를 위한 도시공원의 생태적 리뉴얼 방안 연구)

  • Park, Jeong-Ah;Han, Bong-Ho;Kwak, Jeong-In
    • Journal of the Korean Institute of Landscape Architecture
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    • v.51 no.2
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    • pp.12-27
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    • 2023
  • In this study, among the construction-type parks in Gangdong-gu, targeting parks with high environmental and ecological value located on the urban green axis, a plan was prepared for the ecological renewal of urban parks, and a design that applied to them was proposed. The renewal target site was selected by analyzing the general condition of Gangdong-gu and urban parks, the land use and green area ratio, park green area, and the green axis of Gangdong-gu. Gangdong-gu has 54 parks, including 2 neighborhood parks and 52 children's parks. In the first stage of the current status review, 17 parks were extracted through locational value analysis, such as location and adjacency to the natural axis and green axis. In the second stage, eight parks were selected among the first-stage extraction parks based on the ratio of green spaces and open spaces within each park service area. In the third stage, two of the second stage extraction parks were selected based on whether the legal standard of the park area was met, and in the fourth stage, one of the third stage extraction parks was selected through an aging survey of the park. As for the urban ecological status of the renewal target site, the status of land use in the aspect of entropy reduction, the status of soil cover in the aspect of water circulation, and the status of planting structure in the aspect of biodiversity were investigated. As for the status of the three renewal sites, the green area was insufficient at 18.3-45.3%, and the facility area was 54.7%-81.7%, which was judged to have low urban temperature reduction effects. The impervious pavement area accounted for 34.5% to 48.9% of the park area, accounting for most of the facility area, and it was judged that the water circulation function was insufficient. The planting structure consisted of a single layer and a double layer structure, and although the tree layer was good, the lower vegetation was poor, and there was no planting site of edible plants or large hardwood trees, so the biodiversity was low. After the ecological renewal design of Seonrin Children's Park, Dangmal Children's Park, and Saemmul Children's Park, which were selected as the renewal targets in this study, the ecological area ratio of each park increased by 1.4 to 3 times than before the renewal. If the urban parks located on the urban green axis are examined from the perspective of the urban ecosystem and renewed ecologically, it is judged that the expected effect will be high in reducing entropy, improving water circulation, and laying the foundation for biodiversity in terms of the urban ecosystem.

A study on the renewal design development of marketing strategy (마케팅 전략에 따른 리뉴얼 디자인 전개에 관한 연구)

  • 신홍재;함재룡
    • Archives of design research
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    • no.16
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    • pp.1-14
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    • 1996
  • As the marketing strategy of corporations has been changing in various ways, the type of new product development has also bC'en changing in dim~rent ways. The types of changes include, among oiller things, product development. wit.h a new concept., revolut.ionary product development., new brand product. development., improvement. of existing product. and development. in model changes. The design development has similarly advanced with the growth in scient.ific approach in t11e design process of new product. development. in relat.ion t.o each t.ype of product development.. Ilowever, in view of the design approach or st.rat.egy for each t.ype, different. kinds of method of development is necessary. In order to increase t.he life cycle of an existing product. which has reached its mature stage and to respond t.o the changes 111 time t.hrough product improvement., it is becoming more imtxJrl.ant for Ule corporation to confonn wiU1 the changes in time by being able to sat.isfy the consumer! s needs, way of thinking and luxury inclination by utilizing the changes in design. However, it is very difficult to decide on a design using different development. methods which would clearly meet such neL'

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인협, 기자간담회 "인쇄인의 자존심으로 인쇄문화회관 리뉴얼 단행"

  • 대한인쇄문화협회
    • 프린팅코리아
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    • v.10 no.12
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    • pp.52-54
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    • 2011
  • 대한인쇄문화협회 김남수 회장은 지난 10월 31일 11시 협회 회의실에서 기자간담회를 열었다. 이날간담회에서 김남수 회장은 인쇄문화역사관의 이전 및 인쇄문화회관의 리뉴얼공사를 마치고 인쇄전문지 기자들과 리뉴얼의 경위와 리뉴얼이 가진 의의를 설명하고 인쇄업계 현안에 대한 견해를 밝혔다. 이날간담회에는 인쇄계 김원경, 이혜정기자 인쇄문화 박진우 부장, PT 남영복부장, 유영미기자, 인쇄저널 오혜경 과장, 인쇄산업신문 조차주 부장, 본지 김상호부장이 참석했다.

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