• Title/Summary/Keyword: 롱테일 법칙

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A Critical Overview of Long Tail and Library Service (롱테일 현상과 도서관 서비스에 대한 고찰)

  • Cho, Ja-Ne
    • Journal of Korean Library and Information Science Society
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    • v.38 no.3
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    • pp.73-90
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    • 2007
  • The Pareto principle, also known as the 80/20 rule, describes this common pattern of sales concentration. But long tail principle, that expose the power of majority which had been put aside for a long time, rise as a new business strategy in web 2.0 era. In digital and online environment, as created the conditions that satisfy the need of diversity, long-tail effect has been relevant to all social cultures. This paper consider the long-tail effect from a library service point of view and develop library's long-tail strategies. For the more, suggest practical plan about library long-tail based on library 2.0.

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Multi-Case Analysis on Long-Tail Success Laws (롱테일 성공 법칙에 관한 사례 연구)

  • Choi, Hyung-Kwang;Kim, Byoung-Ki;Oh, Jae-Suhp
    • 한국IT서비스학회:학술대회논문집
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    • 2008.11a
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    • pp.383-386
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    • 2008
  • 본 논문에서는 성공적인 롱테일을 위한 가설을 생성하고 시사점을 제시하고자 한다. 이를 위해서 롱테일 9가지 법칙을 중심으로 성공과 실패 사례들을 분석하여 롱테일의 성공에 영향을 미치는 변수를 도출하고 이를 귀납 학습을 통해 가설을 생성한 후에 그 의미를 해석하여 롱테일 전략을 구사하고자 하는 기업과 실무 담당자 및 관련분야의 연구자에게 시사점을 주고자 한다.

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Generating and Controlling an Interlinking Network of Technical Terms to Enhance Data Utilization (데이터 활용률 제고를 위한 기술 용어의 상호 네트워크 생성과 통제)

  • Jeong, Do-Heon
    • Journal of the Korean Society for information Management
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    • v.35 no.1
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    • pp.157-182
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    • 2018
  • As data management and processing techniques have been developed rapidly in the era of big data, nowadays a lot of business companies and researchers have been interested in long tail data which were ignored in the past. This study proposes methods for generating and controlling a network of technical terms based on text mining technique to enhance data utilization in the distribution of long tail theory. Especially, an edit distance technique of text mining has given us efficient methods to automatically create an interlinking network of technical terms in the scholarly field. We have also used linked open data system to gather experimental data to improve data utilization and proposed effective methods to use data of LOD systems and algorithm to recognize patterns of terms. Finally, the performance evaluation test of the network of technical terms has shown that the proposed methods were useful to enhance the rate of data utilization.

An Empirical Analysis on Long Tail Patterns with Online Daily Deals (소셜 커머스 시장의 롱테일 현상에 대한 실증 연구)

  • Jeon, Seongmin
    • The Journal of Society for e-Business Studies
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    • v.19 no.1
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    • pp.119-129
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    • 2014
  • The renowned Pareto rule of 80/20 has been challenged in the electronic marketplace with the emergence of long tail economy. Mass customization on top of the Internet infrastructure is expected to explain these changes of product concentration. In this paper, we empirically analyzed the micro-transactional data of a Groupon-like daily deal web site to identify the changes of product and customer concentration. The results show the long tail pattern aligned with the previous research on the e-commerce literature on the long tail. We find that the notification setting on email or SMS about daily deal influences the patterns of sales concentration. The information through email and SMS is expected to enable consumers to know about daily bargains and purchase the coupons eventually. However, the email notification for niche products results in the decreased sales while the SMS notification for overall product promotes overall products.

A Study on Web 2.0 and UCC: The Evolving Trends and Strategic Implication (Web 2.0과 UCC: 진화경향과 전략적 시사점)

  • Chun, Hong-Mal;Yoon, Jong-Soo
    • KSCI Review
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    • v.15 no.1
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    • pp.91-98
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    • 2007
  • 본 논문은 Web 2.0과 UCC의 개념적 논리와 기술적 진화과정을 분석하고 이를 통하여 획득할 수 있는 경제적 효과와 경영정보측면에서의 전략적 활용방안에 대하여 분석하였다. 이를 위하여 웹서비스나 텔레코즘의 법칙, 네트워크 효과 등과 같은 기술적 개념은 물론 최근 자주 언급되고 있는 롱테일의 경제나 네트워크의 경제와 같은 경제적 원리까지를 상호 연관시켜 고루 검토하였다. 특히, 최근 UCC의 형태로 실현되고 있는 Web 2.0의 원리가 이른바 분산된 다수의 결집을 통하여 경제적 효과를 끌어낸다는 '결집의 경제'와는 어떠한 관계가 있는지를 여러 가지 사례를 통하여 다각도로 분석하였다. 아울러 이를 통하여 향후 발전추세를 예측하고 기업측면에서의 시사점을 도출함으로써 Web 2.0과 UCC의 구체적 적용방안을 제안하였다.

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Pareto Ratio and Inequality Level of Knowledge Sharing in Virtual Knowledge Collaboration: Analysis of Behaviors on Wikipedia (지식 공유의 파레토 비율 및 불평등 정도와 가상 지식 협업: 위키피디아 행위 데이터 분석)

  • Park, Hyun-Jung;Shin, Kyung-Shik
    • Journal of Intelligence and Information Systems
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    • v.20 no.3
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    • pp.19-43
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    • 2014
  • The Pareto principle, also known as the 80-20 rule, states that roughly 80% of the effects come from 20% of the causes for many events including natural phenomena. It has been recognized as a golden rule in business with a wide application of such discovery like 20 percent of customers resulting in 80 percent of total sales. On the other hand, the Long Tail theory, pointing out that "the trivial many" produces more value than "the vital few," has gained popularity in recent times with a tremendous reduction of distribution and inventory costs through the development of ICT(Information and Communication Technology). This study started with a view to illuminating how these two primary business paradigms-Pareto principle and Long Tail theory-relates to the success of virtual knowledge collaboration. The importance of virtual knowledge collaboration is soaring in this era of globalization and virtualization transcending geographical and temporal constraints. Many previous studies on knowledge sharing have focused on the factors to affect knowledge sharing, seeking to boost individual knowledge sharing and resolve the social dilemma caused from the fact that rational individuals are likely to rather consume than contribute knowledge. Knowledge collaboration can be defined as the creation of knowledge by not only sharing knowledge, but also by transforming and integrating such knowledge. In this perspective of knowledge collaboration, the relative distribution of knowledge sharing among participants can count as much as the absolute amounts of individual knowledge sharing. In particular, whether the more contribution of the upper 20 percent of participants in knowledge sharing will enhance the efficiency of overall knowledge collaboration is an issue of interest. This study deals with the effect of this sort of knowledge sharing distribution on the efficiency of knowledge collaboration and is extended to reflect the work characteristics. All analyses were conducted based on actual data instead of self-reported questionnaire surveys. More specifically, we analyzed the collaborative behaviors of editors of 2,978 English Wikipedia featured articles, which are the best quality grade of articles in English Wikipedia. We adopted Pareto ratio, the ratio of the number of knowledge contribution of the upper 20 percent of participants to the total number of knowledge contribution made by the total participants of an article group, to examine the effect of Pareto principle. In addition, Gini coefficient, which represents the inequality of income among a group of people, was applied to reveal the effect of inequality of knowledge contribution. Hypotheses were set up based on the assumption that the higher ratio of knowledge contribution by more highly motivated participants will lead to the higher collaboration efficiency, but if the ratio gets too high, the collaboration efficiency will be exacerbated because overall informational diversity is threatened and knowledge contribution of less motivated participants is intimidated. Cox regression models were formulated for each of the focal variables-Pareto ratio and Gini coefficient-with seven control variables such as the number of editors involved in an article, the average time length between successive edits of an article, the number of sections a featured article has, etc. The dependent variable of the Cox models is the time spent from article initiation to promotion to the featured article level, indicating the efficiency of knowledge collaboration. To examine whether the effects of the focal variables vary depending on the characteristics of a group task, we classified 2,978 featured articles into two categories: Academic and Non-academic. Academic articles refer to at least one paper published at an SCI, SSCI, A&HCI, or SCIE journal. We assumed that academic articles are more complex, entail more information processing and problem solving, and thus require more skill variety and expertise. The analysis results indicate the followings; First, Pareto ratio and inequality of knowledge sharing relates in a curvilinear fashion to the collaboration efficiency in an online community, promoting it to an optimal point and undermining it thereafter. Second, the curvilinear effect of Pareto ratio and inequality of knowledge sharing on the collaboration efficiency is more sensitive with a more academic task in an online community.