• Title/Summary/Keyword: 라이팅

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A Study on Image Representation of Bisexual Lighting (바이섹슈얼 라이팅(Bisexual Lighting)의 영상 표현 연구)

  • QIAO, YINA
    • Trans-
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    • v.11
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    • pp.119-142
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    • 2021
  • Video was a cultural practice based on image. The audience longs to experience new things, not everyday things through by video images. There are many components of the image, but among them, color, a visual representation, plays a big role. Since the advent of color films, color has constantly evolved as an important component of visual art and has become an important role in innovative visual art design. According to film history data, filmmakers were interested in color since the film was created in 1895, but in the early stages of film development, film colors were only black and white. Because these two colors no longer satisfy viewers, more natural colors began to emerge from the film as it was colored. However, with the development of historical paintings, the lack of artistic creation and the public's level increased, making people more active in using colors because simple reproduction of natural colors alone does not satisfy people. The colors in the video are both techniques of expression and can be understood by mind and thought. It is also an indication that colors do not just exist, but they work strongly on human psychology. Now people are so motivated by repetitive and unimportant information that they find that the human intuitive system simplifies the information they receive unconsciously that they have certain customs and characteristics when they see things. Color is part of the film language, or color language can express the film's ideological themes or portray vivid characters in the film, and people are receiving more intuitive messages. This study analyzed the basic color components of bisexual lighting, namely, pink, blue, and purple, and analyzed how human psychology is affected through color, combining the scenes from the video. The purpose of this paper is to explore what color language bisexual lighting is expressed using color properties in images and how bisexual lighting interacts with human psychology through color.

Development of a Chatting System with Pen Mouse Environment (펜 입력 환경을 위한 채팅 시스템 개발)

  • 서원일;강승일;김기식;이은정
    • Proceedings of the Korean Information Science Society Conference
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    • 2002.04b
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    • pp.532-534
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    • 2002
  • 본 논문에서는 펜 입력기 환경에서 사용할 수 있는 핸드라이팅 기반의 채팅 프로그램을 개발하였다 두 사람의 사용자가 참여하는 채팅 세션에서 핸드라이팅 형태의 입력을 그대로 보여주는 편집기 환경을 개발하여 화이트보드 형태의 공동작업 시스템과는 다른 형태의 응용을 가능하게 해준다. 이러한 방식의 편집기는 키보드가 사용되기 어려운 환경이나, 폰트가 지원되지 않는 언어 및 기호의 표현, 그리고 문자 인식이 가능하지 않은 환경에서 문서의 편집을 가능해 PDA와 같은 이동 단말 환경에서 유용한 공동 작업 환경을 제공할 것으로 기대된다.

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The Strategies for Strengthening the Competitiveness of Life Insurance Companies (생명보험회사의 경쟁력 강화 방안에 관한 연구)

  • Jung, Se-Chang
    • The Korean Journal of Applied Statistics
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    • v.21 no.5
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    • pp.775-781
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    • 2008
  • The purpose of this paper is to analyse the key factors influencing the life insurance companies's competitiveness. Various performance variables differentiate this paper other existing studies employing a single performance variable. The business activity is divided into two categories, the underwriting activity and the investment activity. Each activity produces two performance, cost and profit performance. This study analyses the factors influencing four performance variables and suggests implications enforcing the life insurance companies' competitiveness based on the analysis. The results of this study are summarized as follows. Firstly, we find a statistically significant correlation between the cost performance in the under-writing activity and other performance variables. However, there in not a statistically significant correlation between the other three performance variables, the cost performance in the investment activity, the profit performance in the under-writing activity. Secondly, it is desirable to increase the selling of protection products for enforcing the competitiveness in respect of the cost performance. Finally, it is needed to increase the ratio of loans for enforcing the competitiveness in the area of the investment activity.

Using Generalized Additive Partial Linear Model for Constructing Underwriting System (언더라이팅 시스템 구축을 위한 일반화가법부분선형모형의 활용)

  • Ki, Seung-Do;Kang, Kee-Hoon
    • The Korean Journal of Applied Statistics
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    • v.22 no.6
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    • pp.1215-1227
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    • 2009
  • Underwriting refers to the process that the insurance company measures the potential risk of the future clients and decide whether insuring them with current premium. Although the traditional underwriting system used in Korean automobile insurance market is easy to understand, it is not based on a reliable statistical procedure. In this paper, we propose to apply the generalized additive model into construction of underwriting system, which is based on statistical analysis. We use automobile insurance data in Korea and apply our approach to the data. The results from the empirical analysis would be useful even for determining the significance of each variable in calculating automobile insurance premium.

An Exploratory Study on Advertising Copywriting Using ChatGPT - With the focus on in-depth interviews with college students majoring in advertising - (ChatGPT를 활용한 광고카피라이팅에 대한 탐색적 연구 - 광고전공 대학생 심층면접을 중심으로-)

  • Chung, Hae Won;Cho, Woo Ri
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.5
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    • pp.751-757
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    • 2024
  • This study evaluates the effectiveness of advertising copywriting using the artificial intelligence language model, ChatGPT, and explores its potential applications and limitations within the advertising industry. We established five key research questions and conducted in-depth focus group interviews (FGI) with university students in Busan. The findings reveal that there was no significant preference difference between copies written by ChatGPT and human copywriters. However, ChatGPT's copies were particularly effective in age-targeted advertising but showed limitations in gender targeting and reflecting cultural contexts. Additionally, consumer acceptance of AI copywriting was generally positive, though concerns were raised about the creativity and naturalness of AI-generated copies. This research provides practical insights into how AI can be utilized in advertising content creation and stimulates discussion on the appropriate use of AI technology and ethical considerations within the industry. These results offer important implications for both advertising professionals and the academic community.

A proposal for advanced underwriting method of heavy drinker (알코올 남용자에 대한 Underwriting 선진화 방안)

  • Lee, Bum-Soo;Lee, Kyoung-Mo
    • The Journal of the Korean life insurance medical association
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    • v.25
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    • pp.103-118
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    • 2006
  • 근래에 한국의 생명보험 시장에는 주요 질병의 보장을 위한 상품들이 연일 쏟아져 나오고 있다. 그러나 이와 함께 증가될 수 있는 리스크에 대한 대비는 상대적으로 부족한 실정이다. 특히 간질환에 의한 급부발생이 타질환에 비하여 현격하게 높은 국내 실정에 맞게 언더라이팅 초점이 맞추어져야 할 필요가 있다. 간질환 유발인자로 대표적인 것은 B형 간염이지만, 과다한 알코올 섭취에 의한 간질환 역시 매해 빠른 속도로 증가하는 추세이다. 따라서 본 논문에서는 알코올에 의한 질환의 종류와 이와 관련된 보험금 청구 통계, 그리고 음주로 인한 교통사고의 폐해에 대해 살펴보고, 알코올 남용자를 사전에 판별할 방법을 찾아보고자 한다. 일반적으로 알려져 있는 알코올 관련 질환으로는 지방간, 알코올성 간염, 알코올성 간경변이 있으며, 이로 인한 급부발생율은 급격히 증가하고 있다. 음주로 인한 폐해는 단순히 간질환에 그치지 않고 있으며, 교통사고의 상당수가 음주와 관련이 되어있다. 이러한 리스크에 대해 국내의 상당수 보험사들은 혈액검사를 통하여 간기능에 대한 기준을 설정하여 언더라이팅을 하고 있다. 현재 주로 시행되고 있는 간기능 검사들에 대한 정확도에 대해서는 논란이 있을 수 있다. 따라서 보다 정밀한 검사법들에 대한 연구가 필요할 것이다. 외국의 경우, 보험을 가입하고자 하는 보험 대상자들은 직업이나 흡연, 위험 취미뿐만 아니라 알코올과 관련된 일정한 양식의 질문표에 대하여 성실하게 고지하도록 하고 있다. 국내에도 알코올과 관련된 자세한 고지항목을 첨부하여, 일정 기준에 미치지 못하는 가입자에 대하여 표준미달체로 분류하여 보다 정밀한 검진을 통해 세밀한 언더라이팅이 이루어져야 하겠다. 이와 아울러, 알코올로 인한 사회적 폐해의 심각성에 대한 인식 확대를 위한 각 보험사 및 유관기관의 노력이 전개된다면, 음주에 대한 진사 절차가 수월해질 것으로 기대된다.

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A Study on the Interactive Lighting Methods by LED Light Module & Sensor (LED 광원 모듈과 센서를 통한 인터랙티브 라이팅 기법에 관한 연구)

  • Chung, Kang-Wha
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.18 no.3
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    • pp.1-6
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    • 2004
  • Recently the examples of a designing a building-lighting to which LED, a solid state Lighting, is applied are increasing in number, but the development of lighting apparatus and the techniques applied to a designing lighting apparatus frequently don't fit to a new source of light. This essay refers to the matters relevant to the techniques for designing a lighting, which are controlled with a digital technology, and the effectiveness of a "Interactive-lighting technique" which has a ductility by a sensor with developing a digital source of light module and applying it to a real designing a building-lighting . In the negative aspect that a digital technology can standardize a space for a lighting, a "Interactive-lighting Technique", which detects an analogic change of nature through a sensor and produces it, can become a new alternative one.