• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.202-209
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• 2010

Today, we are living in an information era during which we are flooded with information, and it is not an exception also in the magazine field. This study aimed to identify the unique characteristics of magazines by men's magazine companies as research into the big three men's magazines licensed in Korea. Accordingly, concerning a detailed research method, a practical study was carried out on the basis of statistics about the proportion of the contents composition in those magazines. This is because all magazines realize a target point to which their companies aspire, through the contents composition using articles or a pictorial magazine. As a result of thestudy, in the big three licensed men's magazines (Esquire, Arena, and GQ) in Korea, the highest proportion of the contents composition was the proportion of advertising, posting 37.5% on average, which was followed by the proportion of articles or a pictorial concerning fashion, marking 26.8% on average. Therefore, the domestic licensed men's magazines, which were identified by the proportion of the contents composition, were discovered to have thecharacteristics of a fashion magazine. Furthermore, they were found to be published with as lightly different contents composition based on a magazine concept pursued by each magazine company.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.354-355
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• 2004

• Journal of the Korean Society of Costume
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• v.57 no.1 s.110
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• pp.118-129
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• 2007

Overflowing of fashion information that is derived from the development of various mass media has rather hindered adopters from appropriately screening fashion information. Thus, responsibilities of fashion journalists who play a role of communicating fashion information have become heavier. Fashion journalism may be defined as 'delivery of modes and involvement in production and logistics'. Since it connects fashion and culture industries with the public by reflecting fashion from diversified perspectives, the role of fashion journalism should never be overlooked in terms of culture as well as industry. This study analyzes fashion journalism from fashion-advanced country by reviewing the fashion journalism from the US, which is so-called fashion-advanced country and analyzing the contents of Vogue USA. This study made a historical review of fashion journalism through a reference study, and from a total of 24 volumes of Vogue USA from January 2004 through December 2005 classified articles by functions, tones, contents, and brands, pictorial records by functions, images, and brands, and ads by brands, quantitatively analyzing them. Further, through a case study it explored those articles and pictorial records which featured national characteristics in the USA, and examined how the fashion journalism in the USA imaged the fashion in the country. In addition, it tried to elicit the characteristics of fashion in the USA as a conclusion by categorizing those images while reviewing previous studies. The results show that Vogue USA features American fashion definitely. Thus, consequently it is easy to find images of American fashion in pictorial records, let alone categorizing them.

• Journal of Fashion Business
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• v.18 no.5
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• pp.116-133
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• 2014

This study is to research the characteristics of garment which are 'written(or described)' in fashion magazines. With examples particularly of Korea and Japan, this study aims at pointing out the similarities and differences described by modifier in oversea licensed fashion magazine. It is considered to be meaningful to provide fundamental document, which can estimate the aspects of fashion that has global features and localized characteristics. This is a follow-up of a previous study, covering its range of "Vogue Korea" and "VOGUE Japan" research document, and we researched on the materials that have been mentioned most frequently in each country from May to August of 2012. To target analyzing list of top 6 materials, we compared and analyzed the characteristics of the kind of material represented by Korean and Japanese fashion magazines and modifier's properties. As established in the previous study, to designate each contrary concept to a total of 8 groups as an analyzing frame, we researched the properties of each material and differences between Korea and Japan.

• Fashion & Textile Research Journal
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• v.21 no.1
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• pp.1-12
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• 2019

The purpose of this study is to examine the fashion characteristics of fashion magazine cover by comparing and analyzing the formative characteristics of fashion, visual design characteristics and illustration vocabulary on the cover of 3 fashion magazines. The data analysis criteria consisted of the formative elements of fashion (fashion design element, fashion coordination element) and visual design element (color, illustration lexical layout, model photograph type). Data analysis methods were statistical analysis, stepwise lexical analysis, and content analysis. The results of the study are as follows. First, the formative characteristics of fashion on the cover of fashion magazines show that ELLE is a feminine and elegant characteristics, VOGUE is a modern, chic and mannish characteristics, and W is avant-garde and neutral characteristics. Second, visual design characteristics on the cover of fashion magazines, ELLE and VOGUE use modern and simple modern sensibility by using monotonous background color and background color number, and W showed original image characteristic by using various colors. Third, as a result of the illustration lexical analysis on the cover of fashion magazines, 4 core keywords of trend, star, event, and life appeared in 3 magazines in common. Elle differentiates by innovation, Vogue by discrimination, W by reconstruction.

• Journal of Fashion Business
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• v.18 no.4
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• pp.45-65
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• 2014

The importance of the cultural identity of each country is emphasized among the new cultural paradigm of the 21st century. Leading world-wide trends, overseas licensed fashion magazines have expressed characteristics close to the culture and lifestyle of each country at the same time. The goal of this study was focused on finding out the differences and similarities between overseas licensed fashion magazine, or if the content would be compared to the aesthetic characteristics and criteria of the country they were published in. To accomplish this, we extracted the color, material and modifier from the scripts of the Korean and Japanese editions of VOGUE published during S/S in 2012 for comparative analysis of the aspects of color, fabrics and modifier between Japan and Korea. There were common but also unique characteristics, as the issues of VOGUE KOREA and VOGUE JAPAN published during the research period had modifier to fit each season and trend, the emergence of color and fabric. Especially, the kind and frequency of color, fabric and modifier could be considered as expressing their own unique fashion culture. In case of Korea, maximal with colorful and decorative image is especially strong, while in Japan the soft and gentle feminine image was rather strong.

• Journal of Fashion Business
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• v.2 no.1
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• pp.57-70
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• 1998

This study is aimed to research on the characteristics of domestic fashion magazines, and the problems and reforms of licensed magazines focused on the function of fashion magazines. As the result of study, the characteristics of domestic fashion magazines were as follows. 1) The inproportionte phenomenon of readership only concentrated on unmarried female readers in their 10' sand 20' s. 2) The lack of discrimination in magazine compilation. 3) The dual phenomenon of fashion magazines to distinguish the condition of magazines by the types of publication. 4) The role of magazines concentrated on information transmission and entertainment function. 5) The inproportionate phenomenon of publishers concentrated on domestic well-known magazine and paper companies. The problems of licensed fashion magazines found through practical grasp of the present condition are as follows. 1) Planning and compilation not to disclose the identity of each magazine. 2) Insufficiency of commentary articles. 3) Indiscreet planning and compilation of graphics. 4) Use of improper fashion terms and lack of explanation of specialized fashion terms. 5) Shortage and repetition of article materials. And the reform plans to the problems of licensed fashion magazines are as follows. 1) Subdivision and diversification of target market (readers' class). 2) Production of Korean view reflecting the world trend. 3) Expansion of commentary articles and commentary reports with objectivity and specialized character. However, these reform plans are not limited to licensed magazines, but may a basic methodology for improving the quality of domestic magazines.