• Journal of Digital Convergence
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• v.14 no.3
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• pp.105-114
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• 2016

As the media environment surrounding us has changed rapidly, the influences of traditional media decrease whereas promotions using new media have been developing remarkably, Under this circumstance, cross-media advertising, which strategically integrates advertisements on multiple media, is getting attention as an effective marketing communication approach. This study investigated consumer responses to cross-media advertising using both online and offline media, focusing on the effects of product involvement, attributes of media connection, and gender. The experiment was conducted towards adult consumers aged 20 to 39. Results confirmed that the interaction effect between product involvement and attributes of media connection on brand attitude and behavioral intention was significant by a moderating role of gender. Based on the results from this study, both theoretical and practical implications were discussed, as were directions for future research.

• Informatization Policy
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• v.22 no.2
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• pp.19-34
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• 2015

Due to rapid convergence trends in the digital pay TV market, differentiation among the competing medias decreases and substitutability is increasing. The current study aims to explain the effect of service substitutability among competing media on the size of domestic digital pay TV subscribers. For the analysis, the Lotka-Volterra model, an ecological competitive diffusion model, was used to obtain the basic model for a simulation study. A simulation was performed by adjusting independent variables of substitutability to estimate the size of subscriber for particular media. The relationship between the digital cable TV and the IPTV is identified as a predator-prey relationship and the digital cable TV is found to be superior to the IPTV. The simulation results showed that the increase of convergence and substitutability result in the decrease of the entire media market. Especially, the IPTV is estimated to face the greatest loss in this context.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.185-196
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• 2021

This study is based on the 'National Pilot Project on Digital Signage in Sejong Special City', one of the pilot projects initiated by the Ministry of Public Administration and Security. This project was an attempt to present the digital signage as a 'public service content platform' integrated with smart technologies. This study suggests that the planning strategy for placing public service contents on digital signage platform should focus on interests of local communities or users rather than high-tech suppliers of digital signage. In consideration of growing needs for smart technology-based public service, this study concentrates on the strategy for developing 'public digital signage services'. In addition, 'digital signage service tools' were designed to easily establish or execute the strategy. The aim of this study is developing the strategy to make digital signage a public cultural service platform as well as a digital advertisement tool. The final goal of this study is to demonstrate public value creation performance of the 'Revitalisation Project of Sejong City's Commercial Districts', which was possible thanks to the proactive involvement of citizens coupled with progressive utilization of interactive media.

• Journal of Digital Contents Society
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• v.6 no.1
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• pp.63-68
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• 2005

Today, Korean Society have stood on the transformation of Globalization and information. Under these radical changes, the Korean church faced the crisis of decline. In fact, decreasing population of new generation in the church who lead digital age makes the future of Korean church look black. This research tried to suggest mission strategy for new generation through develop worship contents using multimedia.

• Digital Contents
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• no.8 s.123
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• pp.66-69
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• 2003

정보통신부는 지난 2000년부터 IT 연구분야 인력양성사업의 일환으로 전국의 IT분야 대학연구센터 중에서 우수한 센터 32개를 ITRC(Information Technology Research Center)를 선정, 집중적인 지원을 해 오고 있다. 이 사업의 목적은 석,박사급 고급인력이 결집돼 있는 대학의 IT분야 연구역량을 강화해 IT산업 발전에 필요한 핵심 기반기술을 전략적으로 연구하고, 관련 전문이력을 집중 육성하고자 함에 있다.이에 월간 [디지털콘텐츠]는 32개 ITRC가운데 디지털콘텐츠와 관련된 4개 ITRC(아주대 게임애니메이션센터, 연세대 차세대방송기술연구센터, 이화여대 컴퓨터그래픽스/가상현실연구센터, 동신대 멀티미디어컨텐츠연구센터)에 대한 탐방기사를 게재키로 했다. 마지막 순서로 동신대학교 '멀티미디어컨텐츠연구센터'를 취재했다.

• The Magazine of the IEIE
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• v.31 no.5
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• pp.24-34
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• 2004

디지털방송이란 방송 콘텐츠의 제작, 전송 및 재현에 이르는 모든 과정을 디지털화 함으로써, 고품질의 방송 프로그램 및 다채널 서비스를 실현하고 통신방송 융합형 서비스를 포함한 다양한 부가기능을 제공하는 방송 기술로 정의된다. 디지털방송의 주요 특징은 다음과 같다. ㆍ현재 아날로그TV보다 5∼6배 선명한 고선명(HD) 영상과 CD급 고음질의 음향을 제공함 ㆍ기존의 방송 프로그램뿐만 아니라, 영상, 음성, 음향, 문자, 그래픽 등 다양한 형태의 멀티미디어 정보를 TV수상기, 컴퓨터 모니터, 휴대전화 등 여러 가지 수신 단말을 통하여 받아볼 수 있음ㆍ방송 통신망 연동, 방송 단말의 지능화 기능 등을 통하여 시간, 공간적 제약없이 언제, 어디서나, 누구든지 시청자 개인 취향의 프로그램을 자유롭게 이용할 수 있으며, 시청자가 방송에 직접 참여하는 양방향 서비스가 가능함 ㆍ양방향 데이터 방송, TV전자상거래, T-Government 등 멀티미디어 부가서비스를 이용하여 디지털 인프라간 통합의 구심점 및 정보플랫폼(Home Gateway) 역할을 수행함.(중략)

• Korean journal of communication and information
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• v.24
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• pp.7-35
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• 2004

본 연구는 산업조직론에 입각하여 일본의 디지털 방송전환이 주요 민간방송사에 미치는 영향을 분석하였다. 2001년까지로 확정된 일본 정부의 전환계획은 지상파 방송사에게 재정적 어려움을 초래하고 있는 가운데, 일부 지방방송사들은 디지털화에 대한 투자를 감당할 능력이 없어 도산될 것으로 우려되고 있다. 이러한 상황에 직면하여 일본 정부는 네트워크 시스템을 유지하도록 하기 위해 미디어 소유 제한의 완화를 추진하고 있다. 주요 민간방송사들은 사업다각화를 통해 다채널 방송 시장에서도 지배적인 지위를 확보하려는 시도하고 있다. 하지만, 디지털화 비용의 증가로 인해 수익이 급격히 감소하고 있으며 위성방송의 가입자가 기대한 만큼 증가하지 않아 재정상태가 불안정해지고 있다.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.177-187
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• 2011

Along with recent rapid growth in social media and mobile media in the web 2.0 flow, represented as openness, participation, and sharing, general and various changes are essential not only in economical, social, and cultural aspects, but also in politics. Korea is finding its position in leading the upcoming social media market based upon the past IT technologies. In the past years, the people of Korea have drawn attention in the international society as early adopters in new IT products. In the current dynamic varying social media environment, the politics must put efforts to utilize a method emphasing on communication with the people. Efforts to change are essential to modify the vision of organization as smart citizens party and implement the social media strategy. In this study, we investigate and suggest methods to change in the social media environment maintaining close relation with the people in order to unite with them. Our reports will help to revisit the existing government/party operation and to rethink about the efficient operating strategy suitable for social media environment.

• Digital Contents
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• no.4 s.119
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• pp.74-77
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• 2003

정보통신부는 지난 2000년부터 IT 연구분야 인력양성사업의 일환으로 전국의 IT분야 대학연구센터 중에서 우수한 센터 32개를 ITRC(Information Technology Research Center)를 선정, 집중적인 지원을 해 오고 있다. 이 사업의 목적은 석·박사급 고급인력이 결집돼 있는 대학의 IT분야 연구역량을 강화해 IT산업 발전에 필요한 핵심 기반 기술을 전략적으로 연구하고, 관련 전문인력을 집중 육성하고자 함에 있다.이에 월간 <디지털콘텐츠>는 32개 ITRC 가운데 디지털콘텐츠와 관련된 4개 ITRC(아주대 게임애니메이션센터, 연세대 차세대방송기술연구센터, 이화여대 컴퓨터그래픽스/가상현실연구센터, 동신대 멀디미디어콘텐츠연구센터)에 대한 탐방기사를 게재할 예정이다. 그 첫번째로 아주대학교 '게임애니메이션센터'를 취재했다

• Journal of Digital Convergence
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• v.19 no.10
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• pp.163-173
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• 2021

The purpose of this study was to explore a support model for domestic ICT companies to advance into overseas markets suitable for the post-corona era along with the rapidly changing global economic situation. As a result of the analysis, first, by analyzing the internationalization cases of domestic ICT companies through the realization theory, in the COVID-19 situation, domestic ICT companies organically respond to crisis situations through ad hoc responses, use of international networks, use of external organizations, and resource-based practices. Through qualitative analysis, we were able to confirm that we are growing overseas while achieving our goals. In addition, strategies for domestic ICT companies to grow through internationalization were derived. Ultimately, it was interpreted as a part that required advancement of government policy according to the government's overseas expansion support system.