• Title/Summary/Keyword: 디지털기술수용

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Storytelling and Digital Discourse in Advertising : focusing on Corporate Ads of Mobile Telecommunication Companies (광고 스토리텔링과 디지털 담론 : 이동통신 3사의 기업PR광고를 중심으로)

  • Chung, Sung Hye
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.149-167
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    • 2013
  • This study focuses how storytelling in advertising has introduced and determinated mobile telecommunication technology as a digital technology in the process of its rapid acceptance into our society. The objective of the study is to confirm the role of advertising in introducing technology into a society and the relation between advertising and technology by chasing the digital discourse produced by advertising while digital technology permeates through our society. This study uses content analysis for basic research and discourse analysis for exploring the change of digital discourse in the corporate ads of mobile telecommunication companies since 15 years. As a result, 1) 'digital' and 'analogue' discourses were found to be competing and contesting with each other across the years. Digital discourse mainly connected to a new mode of thinking and lifestyle appeared predominant in the early period, but eventually gave way to its alternative, analogue dialogue. The analogue discourse was brought with such values as humanity, slowness and happiness, which has been by and large undermined by the new, fancy digital technologies and their world, 2) whereas some mixed forms of these two discourses were also found. 3) In the meantime, digital-based mobile communication technologies were identified with people who think outside of box and have an innovative attitude toward their life in the ads. Through this signification process, the ads contribute to permeation of mobile communication technology into our daily life.

Analyses of Digital Home Residents' Characteristics by their Trait of Innovativeness toward Technology (디지털 홈 거주자의 기술혁신성에 따른 특성 분석)

  • Kwon, Oh-Jung
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.11a
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    • pp.332-337
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    • 2008
  • The supply of digital homes has been increasing but digital home services which meet consumer needs under the various conditions have not identified. The purpose of the study was to investigate the residents' characteristics living in digital apartments with comparison of their innovativeness toward technology. Residents who lived in two apartment complexes equipped with fundamental digital home services(Level 1 service) were selected to conduct the survey. A total of 500 responses were used for data analyses. Responses were classified into three groups based on their innovativeness toward technology for data analyses. The results of the study showed that residents' socio-demographic and housing related characteristics differed according to their acceptance trait of new technology. Early adopters and early majority were younger, higher income, and more educated than late adopters. Also, they were more likely to be renters and consider installation of digital home services before they moved in. Respondents who had higher innovativeness tended to experience more positive life changes after using digital home services and possessed more and many digital appliances. Remote control and remote meter reading service were the most preferable features among digital home services without no differences in three groups.

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Digital Home Residents' Personal Characteristics by their Trait of Innovativeness toward Technology (디지털 홈 거주자의 기술혁신성 정도에 따른 개인적 특성)

  • Kwon, Oh-Jung
    • Journal of the Korean housing association
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    • v.20 no.2
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    • pp.1-10
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    • 2009
  • The supply of digital homes has been increasing but digital home services which meet consumer needs under the various conditions have not identified. The purpose of the study was to investigate the residents' personal characteristics living in digital apartments with comparison of their trait of innovativeness toward technology. Residents who lived in two apartment complexes equipped with fundamental digital home services (Level 1 service) were selected to conduct the survey. A total of 500 responses were used for data analyses. Responses were classified into three groups based on their innovativeness toward technology for data analyses. The results of the study showed that residents' sociodemographic and housing related characteristics differed according to their acceptance trait of new technology. Early adopters and early majority were younger, higher income, and more educated than late adopters. Also, they were more likely to be renters and consider installation of digital home services before they moved in. Respondents who had higher innovativeness tended to experience more positive life changes after using digital home services and possessed more and many digital appliances. Remote control and remote meter reading service were the most preferable features among digital home services without no differences in three groups.

A grounded theory analysis of creative users' mental model in social computing (사회적 컴퓨팅의 창조적 사용자 멘탈 모형에 대한 근거이론적 분석)

  • Kwon, Hee-Jung;Kim, Jin-Woo
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.411-417
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    • 2007
  • 디지털 매체의 사용자들의 사용 모형이 변화하고 있다. RSS, 태그(tag), Ajax, Open API 등 사용자 참여를 향상시키는 Web 2.0 기술을 포함하여 정보 기기 및 인터페이스의 발전은 사용자들의 매체사용에 대한 범위와 역할을 크게 향상시키고 있다. 이제 사용자는 더 이상 정보수용자의 입장이 아닌 정보제공자의 입장에서 매체에 접근하고 있다. 이와 같은 현상은 우리에게 두 가지 중요한 연구문제를 제시한다, 첫째, 사용자들은 기술변화를 어떻게 인지하고 있으며, 어떤 학습의 과정을 거치고 있는가? 혹은 어떤 어려움을 겪고 있는가? 둘째, 변화하는 기술에 따른 사용자들의 요구변화의 양상은 디지털매체를 통한 정보제공을 통하여 수익을 발생시키는 기업의 사용자와의 상호작용을 어떻게 변화하게 하고 있는가? 이와 같은 연구문제를 해결하기 위하여 창조적 사용자의 인지적 모형을 점검하고, 차세대 기술변화에 따른 사회적 컴퓨팅의 진화를 근거이론을 통하여 분석해 보고자 한다.

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A study on Technical Development a Trend of Digital Image Information (디지털 영상정보의 기술 발전 동향 연구)

  • Kim, Soo-Yong;Jee, Suk-Kun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2008.05a
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    • pp.755-760
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    • 2008
  • 영상 Display의 시장 동향과 기술 동향에 대하여 기술하였다. 영상 Display 로서는 그밖에 유기 EL(Electroluminescence), FED(Filed Emission Display) 등이 있고 차세대 Display도 개발이 진행되고 있다. 양자 모두 스스로 발광하는 형태를 취하기 위해서는 Back Light가 필요하지 않고, 박형과, 넓은 시야각, 또한 응답 속도가 빠르고 때문에 액정 Display 보다 유리하리라 판단된다.

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A Study for IPv6 Transitions on the Home Networks (홈네트워크에서 IPv6 전환 기술 연구)

  • Park, Hae-Kyeong;Paik, E-Hyen
    • Proceedings of the Korea Information Processing Society Conference
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    • 2005.11a
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    • pp.1275-1278
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    • 2005
  • 가정 내의 정보가전기기가 네트워크로 연결돼 기기, 시간, 장소에 구애 받지 않고 서비스가 이뤄지는 유비쿼터스 디지털 홈으로 진화하기 위해, 댁내 많은 수의 단말들을 수용하고 이동성을 지원할 수 있는 IPv6 기술의 적용이 필수적으로 요구된다. 본 논문에서는 홈네트워크에서 IPv6 전환 기술을 적용하기 위한 방안 및 구조 등을 제시하고자 한다.

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업체탐방 - 레피아컴

  • Korea Database Promotion Center
    • Digital Contents
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    • no.10 s.113
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    • pp.42-45
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    • 2002
  • 정보통신기술의 발전과 인터넷의 급속한 확산은 장벽없는 무한경쟁 시대를 이끌었다. 그리고 이러한 경쟁시장 속에서 성공을 보장받을 수 있는 최선의 방법은 정보화 사회의 빠른 변화에 유연하게 대처할 수 있는 능력을 갖추는 것이다. 이러한 시대적 요구를 수용해 지난 2000년 4월 설립된 레피아컴은 외국의 자본과 기술에 밀려 고전을 면치 못하고 있던 국내 검색엔진 시장에 과감하게 도전장을 내밀었다. 검색엔진 개발 기술부문에서 국내 어떤 업체에도 뒤지지 않는다고 자부하며 향후 국내외 최고의 검색엔진 및 인터넷 솔루션 개발업체로의 성장을 꿈꾸고 있는 레피아컴을 찾았다.

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스마트 해상 물류 통합 프로세스 설계 기술을 위한 데이터 처리 연구

  • 최우근;박순호
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2022.06a
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    • pp.435-437
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    • 2022
  • 스마트 해상물류 통합 프로세스 설계 기술을 위한 데이터 처리 연구는 스마트 해상 물류 통합을 위한 메시지 관리 패턴 정의로 해운-항만-내륙물류의 다양한 서비스와의 연계 데이터 관리 패턴 설계, 디지털 문서의 수용 및 데이터 교환을 위한 상호운용성 보완 기술 설계 그리고 프로세스 기반 거래검증 알고리즘에 대한 연구 내용이다.

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스마트 해상 물류 통합 프로세스 설계 프로토타입 구현

  • 박순호
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2022.11a
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    • pp.239-241
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    • 2022
  • 스마트 해상물류 통합 프로세스 자동화 및 간소화 기술 설계를 위해 해운-항만-내륙 물류의 다양한 서비스와의 연계 데이터 관리패턴을 설계하고, 디지털 문서 수용 및 데이터 교환을 위한 상호 운용성 보완 기술 설계, 프로세스 기반 거래검증 알고리즘 개발 및 데이터교환 트랜잭션 자동화 기술 개발을 통해 해상물류 통합 프로세스 설계 프로토타입을 구현하고자 한다.

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Effect of self-esteem on multicultural acceptability that mediated by job satisfaction and adjustment to military life for Republic of Korea Army officials (군 간부의 자존감이 다문화 수용성에 미치는 영향: 직무만족과 군생활 적응을 매개로)

  • Choi, Kyung-Il;Cho, Sung-Sim
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.375-383
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    • 2017
  • The purpose of this study is to review whether the self-esteem of Republic of Korea army officers and noncommissioned officers affect cultural acceptability and at the same time to determine whether these relationships are mediated by adjustment to military life and job satisfaction. For this purpose, we conducted a survey by random sampling of 580 officers and noncommissioned officers serving in the army units located in Gyeonggi Province and Gangwon Province. The collected data was analyzed by a structural equation model, including statistical and correlation analysis. As a result of analysis, self-esteem of the military officers and noncommissioned officers appeared to be mediated only by military life adjustment, or to affect the cultural acceptability mediated by the military life and job satisfaction in turn. Therefore, in order to increase the cultural acceptability of military officers and noncommissioned officers, ROK Army should enhance the self-esteem, job satisfaction and adaptability of them.