• Title/Summary/Keyword: 디자인 전략 경영

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A Study on the Design Strategic Managemnet System Utilizing the Concept of Balanced Scorecard (균형성과표를 활용한 디자인 전략 경영 시스템에 관한 연구)

  • 제현주;정경원
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.10a
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    • pp.76-77
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    • 1999
  • 급속한 경영환경의 변화는 기업의 포지션과, 장기적인 개발 기획등에 초점을 맞추던 전통적인 기획과는 다른 전략 경영 기법을 요구하고 있다. 경영환경의 변화는 전략의 실행 과정을 운영/통제 모드에서 변화 유도 모드로 변환시키고 있기 때문이다. (중략)

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A study on the Paradigm Shift in Design Management Through An Annotated Bibliography (문헌 주석을 통한 디자인 경영의 패러다임 변화에 관한 연구)

  • 정경원
    • Archives of design research
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    • v.13
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    • pp.93-103
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    • 1996
  • Why are there semantic difficulties in the jargon, design management\ulcorner A series of changes in the meaning of design management during 40 years. since the beginning of 1950s when the term was used officially in the U.K., has been studied through a set of annotated bibliography. As a result, it is identified that such semantic confusions have been situated in relation to the shift in the emphasis on design management as a narrow sense of design - a broad sense of design - strategic management. This may imply that design management becomes an intrinsic part of corporate management in line with the increasing importance of design in the success of business.

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Effect of the Design Management Strategy on the Industrial Craft Product Purchase Intention (디자인 경영 전략이 산업공예 제품 구매의도에 미치는 영향)

  • Kim, Jong-Sun
    • The Journal of the Korea Contents Association
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    • v.13 no.9
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    • pp.111-120
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    • 2013
  • As craft is representing the historical culture of one country based on the old cultural characteristics and traditions of the regions in our life and is also representing the contemporary cultural culture, the interest in the crafts is becoming bigger and bigger as days pass by. However, despite this potentiality for growth, the craft that we encounter is not reflecting the ever-changing environment of the times, is failing to go beyond the folk art industry level of 1970s to 1980s. Although most of the industrial craft corporations have highly developed craft technology, but the products are not sublimated into marketable products. Also, so far schemes for development of industrial craft have not been many and studies on industrial craft in a sense of the design management have not been performed. Accordingly, this study intends to survey the effect of the design management strategy on the industrial craft product purchase intention in the industrial craft. The main contents comprehended in the study process are as follows. The design management strategy affects the industrial craft product purchase intention. Among the lower elements of the design management strategy, which are cost reduction-oriented design strategy, image-oriented design strategy and the market-oriented design strategy, the image-oriented design strategy and the market-oriented design strategy showed to affect the industrial craft product purchase intention. Especially, the image-oriented design strategy showed to affect the industrial craft purchase intention more than the market-oriented design strategy does.

A Study on design management of the design industry and 10 strategic industries in Busan Metropolitan City (부산광역시 10대전략산업과 디자인산업의 디자인경영에 관한 연구)

  • Park, Kwang-Cheol;Cho, Kyoung-Seop
    • Management & Information Systems Review
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    • v.30 no.4
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    • pp.293-314
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    • 2011
  • The current study investigated the position of future strategy analyzed from the perspective of design management in relation to 10 strategic industries implemented through 3 steps based on promising growth and advancement of Busan industries and evidence provided from a study on the development program of design industry in Busan. It elucidated the role of design industry as a key role from the perspective of design management in an age of creative revolution of futures values. It analyzed the associations between composition of future strategy and design industry in 10 strategic industries of Busan, and explained the relationships with the strategic industries. The perspective of design management involves that design as a ground of values is an industry of the future values, which performs a key strategic function and role, and a theoretical investigation examined the relationships between main functions of design management and business management. Chapter 3 organized items proposed in the design development program in Busan and examined goals and systems which become basic formation of establishment of design strategy in Busan and conditions for design industry in the associations with strategic industry. Chapter 4 described priorities of practicability by step through analyzing and grouping top 30 projects in Busan industry including meanings as key strategy, position relations, and policy priorities by analyzing elements of design management of strategic industry and describing and analyzing the concept of promoting Busan design. The theme of the present study is to change perception of design management as a key value and a condition to decide creativity industry into future industry and to evaluate vision of Busan design industry and meanings proposed as proceeding strategy. The early 21st century is an age when agrarian society has changed into industrial society is dominated by knowledge economy of the information revolution and one should prepare for the growth phase of creative innovation based on creative revolution of the 4th wave of creative society by design management which has become a center in 2000s on the whole. With the advent of creative paradigm and based on the function and role of the current creative economy age new innovation DNA of design management will be created. Design process has changed through information and knowledge-oriented trends of digital through convergence between industries from industrial design to convergence of industries, and it is expected that integrated design of value creation using information and technology will play a key role in Busan design industry development and top 10 strategic industries.

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A Study on the Interior Design Management Strategy for Design Compectitiveness in Environmental Changes (환경변화에 있어 디자인경쟁력을 위한 실내디자인경영전략에 관한 연구)

  • Chang, Haeng-Soo
    • Science of Emotion and Sensibility
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    • v.11 no.2
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    • pp.245-256
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    • 2008
  • Today, interior design industry is continuously developing in domestic and foreign, and the industry is getting more internationalized and professionalized day after day. At the same time, the interior design industry is overwhelmed by sudden changes. However, the sudden change can be regarded as a turning point requiring management paradigm shift and an understanding of fundamental concept of interior design industry management. In other word, it is the point where a design management strategy should begin. The previous management strategies are no longer effective. Only the companies providing impressive and practical designs followed from qualified market research and analysis can survive in the society. This research examined the tasks the interior design industry confronted and the factors of environmental changes, and analyzed the current status and trend of changing environments. The purpose of the research is to propose a direction to the effective management available in highly industrial national society.

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A Study on design management strategy for venture/small enterprises (중소벤처기업을 위한 디자인 경영 전략 -대전시 벤처·중소기업을 중심으로-)

  • Seo, yong-mo;Cheon, myung-hwan;Cho, seung-ock;Oh, chi-gyu;Song, han-wook;Roh, hwang-woo;chang, soo-deok
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.244-249
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    • 2009
  • At the 21th century management environment with the emotion and creativity, as design has recognized the core element of management strategy, the combination of design and management, design management, has been increased the importance worldwidely. In the rapid changing enterprise environment, the small or venture enterprises in flexible management environment than the large enterprise have advantage on management process. The design management has created the various field of knowledge in the integrated solution, the integrated approach methods of management are the effective operative process in the importance of design management. As CEOs in small/venture enterprise take part in the innovation of design management, a specialistes in recognition of specificity and design management are defined and created the design management process through the enterprise resource planning programs. With the understanding on the above situation, the purpose of this study is to suggest the design is strategically applied in the management level of Daejeon region small/venture enterprises and the recognition of design management as a strengthen the competitiveness.

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A Systems Perspective on Performance Engineering in HRD (성과 촉진자로서의 HRD 시스템적 관점)

  • Heo, Kap-Soo
    • Management & Information Systems Review
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    • v.32 no.1
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    • pp.241-258
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    • 2013
  • HRD professionals should be able to contribute to performance improvement by focusing on strategic business partner activities such as planning, organizational development, and organizational design. Taking a systems view is important in the development of strategy because simply offering specific interventions neither changes nor improves the fundamental systems of an organization. In order to guide the management of organizations as systems, HRD professionals need to not only deal with resistance to change in solution implementation but also identify quantifiable measures to judge the effectiveness of implemented solutions with partnerships with relevant stakeholders. HRD professionals are particularly required to play a critical role in aligning process goals, process design, and process management to improve performance. Adjusting human performance policies and practices to local cultural differences is also among the urgent tasks for HRD professionals.

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Design Management as a Working Resource for the Activation of Small business (중소기업 활성화를 위한 경영전략으로써의 디자인 매니지먼트)

  • 이수봉;홍철순
    • Archives of design research
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    • v.13 no.3
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    • pp.153-167
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    • 2000
  • This paper is designed to make a research into the process of the formation and introduction of design management system necessary for the strategic utilization of design at a management love on the part of domestic small business. This paper is limited to the study of the general problems ralated to the design management of the domestic small business companies producing consumer goods. 1 made an examination of the necessity of the introduction of design management and of the necessity of design development in connection with the administrative features of small business, identifying the actual condition of design by the small business and discussing the actual situation of design management and tasks to tackle. lastly, 1 made a suggestion of the process, whose aim lies In the inside establishment of the design management system deemed desirable for the domestic companies. 1 have come to the following conclusions. First, small business should make use of design development so as to keep their competitiveness and to enhance their administrative features. Second,. design can serve as a means for making a speedy response in the companies'differentiation strategies arid strategies for markets with a lot of opportunities. Third, the utilization of design at an administrative love on the part of the small business works in the light of enterprise communications, organizations, business and marketing and so on. Fourth, the majority of small business are weak when it comes to organization, manpower and environment in relation to design. So it is necessary to introduce and construct the design management system. Fifth, the managers of the small business should first of all take a strong interest in and have a renewed understanding of the importance of design. I made a suggestion that the small business should carry out a process constructing the design-management system based on the design organization and manpower, but stopped short of confirming my suggestion in a corroborative way.

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A Study on the Strategic Design Analysis for New Product Development Strategy (신제품 개발 전략에서의 전략적 디자인 분석에 관한 연구)

  • Cha, Kyung-Eun;Lee, Hye-Sun
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.191-202
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    • 2006
  • Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.

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