• Science of Emotion and Sensibility
• /
• v.21 no.2
• /
• pp.3-14
• /
• 2018

For satisfying consumer needs, commercial facilities require a variety of sale-related space expressions and eye-catching product arrangements; space composition can also be a direct marketing strategy. The human eye is the sensory organ that acquires the largest amount of information, and an analysis of visual information helps in understanding visual relations between . However, the existing studies are mostly focused on analysis of still frames in experimental images, and there is a lack of studies analyzing gaze information based on mobile images of commercial spaces. Therefore, this study analyzed emotional responses through gaze information of space users in reality using a video of a movement route through a commercial facility. The analysis targeted straight sections of the moving route; based on the data acquired, sectional characteristics of five gaze intensity ranges were examined. As a result, section A, the starting point of the route, had a low gaze intensity, while section B had the highest gaze intensity. This indicates that, starting in section B, the subjects explored the space in a stable way and needed time to adapt to the experimental video. In relation to space characteristics of the gaze-concentrated area, display formats of the right stores in 4 of 6 sections received greater attention. The gaze of consumers was mostly focused on props, and big gaze information was revealed in showcase display formats of the stores. In conclusion, this analysis method can provide highly useful direct design data about merchandise display and merchandise component arrangement based on consumer visual preference.

• The Journal of the Korea Contents Association
• /
• v.13 no.7
• /
• pp.91-101
• /
• 2013

At the age of uncertainty, the contemporary architecture has been changed by various design approaches as a result of the development of the media. Especially, being issued Phenomenology by Merleau-Ponty the tendency of visual interpretation on the architectural space has been studied positively. This research is to understand a Phenomenological approach to design the interior and architectural space. The phenomenological architectural space is based on knowing about the perception from a body and experience as a contents of the world. The touch from the space designed by Phenomenological architectural express by various way of the Phenomenological light is one of the concept of Phenomenological experience.

• Korean Institute of Interior Design Journal
• /
• v.25 no.5
• /
• pp.71-81
• /
• 2016

This research has been carried out with the objects of sporting goods shops to find out what structure of those shops raises more interest from customers. The tracking eyes on the objects which are the same but seen to have different structures has revealed the followings. Customers' visual appreciation of Reverse left/right Images (11.1) was found to be higher than that of Original Images (10.6). Furthermore, the reverse left/right image of the space also was found to attract more interest from customers, which led them to have longer observation. The below is about the interpretation of the spatial exploration by observation time and the appreciation of its visual content in line with the experiment objects of selling spaces. The longer the space was observed, (1)the higher the expansive searching of space was, (2)the more spots were observed as if they did not know what to see after they first observed at early hours, (3)later (in the time range of 64~73 seconds) they came to look at the spots in which they got interested, (4)and then again they suddenly got lost what to see. When the change of observation characteristics by time range is reviewed, it can be seen that the searching of original images is changed from Divergent Feature to Convergent Feature when the observation time increases from the early stage of observation to the later. On the contrary, the reverse left/right images were found to have the opposite searching features, that is, from convergent exploration to divergent exploration. These findings show that the reverse left/right images of the sporting goods shops, which were the experiment objects, have more factors attracting customers' attention and interest and that it is the very shop-structure which makes customers have better visual appreciation of those shops.

• Korean Institute of Interior Design Journal
• /
• v.25 no.4
• /
• pp.80-89
• /
• 2016

The analysis of spatial search direction and its concentration through eye movement can produce some useful data in that it enables to know the features of space elements and their effects on one another. The results by analysing the search features and concentration of spatial sections through the eye-tracking in shops in a department store makes it possible to define the followings. First, the features of 'eye's in & out' could be estimated through the division of sections by the characteristics of those shops and the extraction of central point based on the decision of continuative observation. The decision of continuative observations enabled to analyse the frequency of observation data which can be considered to be 'things watched longtime' and the stared points that is equivalent to 'things seen very often', by which the searching characteristics of spatial sections could be estimated. Second, as with the eye's [in], the right shops had 0.6 times more (3.5%) than those left and as with the eye's [out] the left ones had 0.6 times more (3.5%). It indicates that [in, out] of the right and the left shops had the same difference, which lets us know that with starting point of the middle space, [in] and [out] were paid more attention to the right shops and the left shops respectively. Third, as with the searching directions by section, the searching times [2.9 times] from [B] to [A] were than that [2.6 times] from [A] to [B]. It was also found that the left shops had more searching direction toward [C, D] than the right ones and that those searching activities at the left shops were more active. Fourth, when the searching directions by section are reviewed, the frequency of searching from [B] to [A] was 2.9 and that of the other way 2.6. Also the left shops were found to have more searching direction toward [C, D] than the right ones and those searching activities at the left shops were estimated to be more active.

• Korean Institute of Interior Design Journal
• /
• v.24 no.2
• /
• pp.125-133
• /
• 2015

Gaze induction characteristics in space vary depending on characteristics of spatial components and display. This study analyzed dominant eye-fixation characteristics of three zones of department store space. Eye-fixation characteristics depending on spatial components and positional relationship can be defined as follows. First, [**.jpg] was used as an extension in the process of storing the image photographed during image data processing for analysis in pixels and due to compressed storage of image data, the image produced with a clear boundary was stored in neutral colors. To remove this problem, the image used in operation was re-processed in black and white and stored in the [**.bmp] format with large capability, at the same time. As the result, the effort caused by unnecessary colors in the program operation process was corrected. Second, the gaze ratio to space area can be indicated as a strength of each gaze zone and when analyzing the gaze strength of the three zones, the left store was a zone with a "little strong" gaze strength of "102.8", the middle space was a zone with an "extremely weak" gaze strength of "89.6" and the right store was a zone with an "extremely strong" gaze strength of "117.2". Third, the IV section had a strong strength of gaze on the middle space and the right store and the V section showed a markedly strong strength of gaze on the left and right stores. This tendency was the same as the VI section with the strongest gaze strength and the right store had a little strong gaze strength than the left store.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2014.01a
• /
• pp.1-4
• /
• 2014

Although physical modeling synthesis is becoming more and more efficient in rich and natural high-quality sound synthesis, its high computational complexity limits its use in portable devices. This constraint motivated research of single-instruction multiple-data many-core architectures that support the tremendous amount of computations by exploiting massive parallelism inherent in physical modeling synthesis. Since no general consensus has been reached which grain sizes of many-core processors and memories provide the most efficient operation for sound synthesis, design space exploration is conducted for seven processing element (PE) configurations. To find an optimal PE configuration, each PE configuration is evaluated in terms of execution time, area and energy efficiencies. Experimental results show that all PE configurations are satisfied with the system requirements to be implemented in portable devices.

• Journal of the Korea Society of Computer and Information
• /
• v.19 no.9
• /
• pp.21-31
• /
• 2014

Singular value decomposition (SVD) has been widely used to identify unique features from a data set in various fields. However, a complex matrix calculation of SVD requires tremendous computation time. This paper improves the performance of a representative one-sided block Jacoby algorithm using a two-dimensional (2D) multi-core system. In addition, this paper explores an optimal multi-core system by varying the number of processing elements in the 2D multi-core system with the same 400MHz clock frequency and TSMC 28nm technology for each matrix-based one-sided block Jacoby algorithm ($128{\times}128$, $64{\times}64$, $32{\times}32$, $16{\times}16$). Moreover, this paper demonstrates the potential of the 2D multi-core system for the one-sided block Jacoby algorithm by comparing the performance of the multi-core system with a commercial high-performance graphics processing unit (GPU).

• Korean Institute of Interior Design Journal
• /
• v.23 no.3
• /
• pp.117-124
• /
• 2014

This study has inferred the mechanism of psychological observation activities through comparison analysis of the observation data acquired from eye-tracking and their post-estimation. The results of their analysis can be summarized as the followings. First, even though the frame of analysis has been set up so that there might not be any change to the number of the sections even with any change of consecutive observation times, the fact that the time by area decreases along with the change of consecutive observation from three times to six and nine times means that the time spent on "recognition" of space information reduces in the course that the feature of observing for space information switches from "perception to recognition". Second, the subjects moves their eyes incessantly in order to acquire space information while observing the space, when it was confirmed that there was a difference between "the space which the subjects searched for information by means of observation activities" and "that which they thought they observed that remaining in their consciousness". The appreciation of this kind of difference is very significant for the analysis of observation features. Third, the short observation (0.1 second, three times of consecutive observations) is consistent with "Ares I, intensively searched = that marked as having been observed consciously" by 60%, while the long-time observation (0.3 second, 9 times of consecutive observations) had 56%, which was relatively high, of "Area I, searched intensively ${\neq}$ that marked as having been observed consciously", which means that the observation feature seen at the activities of "consciousness : unconsciousness" and "observation : search" had some change in the course of changing from "perception to recognition".

• Korean Institute of Interior Design Journal
• /
• v.26 no.2
• /
• pp.3-12
• /
• 2017

This study has analyzed the features of attention to spacial composition seen in "Seeing ${\leftrightarrow}$ Seen" Correlation of continuous move in the space. The eye-tracking was employed for collecting the data of attention features to the space so that the correlation between visual perception and space could be estimated through the attention features to the difference between spacial composition and display. First, it was confirmed that the attention features varied according to the structure of shops and the exposure degree of selling space, which revealed that, while causing the customers' less attention to both sides of shops, the vanishing-point structure characteristically made their eyes focused on the central part. Second, their initial observation activities were found to be active at the height of their eyes. Third, 10 images were selected as objects for continuous experiment. There was a concern that the central part of each image would be paid intense attention to during the initial observation, but only two of those were found to be so. Fourth, there had been a study result of eye-tracking experiment that the attention had been concentrated on the central part of the image first seen. This study, however, revealed that such phenomenon is limited to the first image. Accordingly, it is necessary to draw up such method for ensuring reliability in order to use the data acquired from any eye-tracking experiment as exclusion of the initial attention time to the first image or of unemployment of the initial image-experiment to analysis.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.42 no.1
• /
• pp.27-40
• /
• 2014

The functions of urban open space, which embraces community revitalization, are diverse. It is the means of public healthcare, learning centers for children, hub of arts and cultural programs, as well as promoter of urban tourism. However, in-depth discourse and research on the topic of urban open spaces has been limited so far. Hence, this study aims to investigate the motivations and satisfaction of visitation based on four representative waterfront open space in Seoul; Cheongyecheon Waterfront, Seoul Forest Park, Seonyudo Park and Banpo Hangang Park. The methods of study are literature review, observation investigation, and questionnaire survey. The findings are analyzed through the Exploratory Factor Analysis, Reliability Analysis, ANOVA Analysis and Regression Analysis by SPSS 18.0. The results of the study are as follows. First, urban waterfront open spaces in Seoul has 5 factors of visitor motivation; community amenity, nature access, cultural and educational assets, aesthetic enjoyment, and lastly means of escape. Second, factors of recognizing urban waterfront open spaces as community amenity and nature access indicate meaningful differences in visitor's perception by spatial characteristics. Third, distances between the destination and the visitor's residence influence significantly their perceived motivation. Close-range visitors perceived nature access as a principal factor, whilst medium to long-range visitors perceived visitation for aesthetic purposes more importantly. Lastly, the will to escape was shown as the influential factor in visitor satisfaction. Visiting open spaces for the enjoyment of nature and aesthetic purposes were factors that also closely relate to visitor satisfaction. In addition, it was found that there are different visitor motivations that influence visitor satisfaction in accordance with the spatial characteristics of each open space. In summary, it can be said that urban waterfront open space is a hybrid space connected to various types of urban contents beyond daily experiences. It was found that several visitor motivations including community development, design aesthetics, education and culture, entertainment, enjoyment of natural landscape, and relaxation, affect the overall satisfaction of the visiting experience. It is anticipated that the results of the study will be used by the local government in setting up strategies for the creation and management of successful urban waterfront open space, and for those involved in planning and design act as a starting point for spatial programming and amenities arrangement in accordance to the city's tourism and urban marketing approach.