• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.69-80
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• 2023

The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.187-188
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• 2018

본 연구는 참여디자인 방식을 기반으로 한 포스터디자인 사례를 분석하는 연구이다. 기존의 포스터는 마무리된 작품을 통해 보는 이들에게 일방적으로 메시지만을 전달하는 기능을 담당했다. 반면 참여디자인방식을 통해 열린 생산 시스템으로 변화되고 있는 포스터의 확대된 기능은 언제 어디서든 누구나 쉽고 빠르게 상호작용할 수 있으며, 단기간에 새로운 가치를 확산시킬 수 있다는 장점이 있다. 이러한 연구의 결과는 참여디자인기반의 포스터디자인이 변화된 디자인 환경과 사회적 맥락을 고려하여 봤을 때 기존 포스터디자인의 활용범위를 넓힌다는 것에 의의가 있다. 그러므로 참여 디자인을 기반으로 디자인된 포스터는 '소통'의 매개체로서의 영향력이 있다. 이러한 포스터디자인의 새로운 가치를 활용해 현대의 사회적 이슈를 단기간에 해결하기 위한 결과물을 만들 수 있다.

• Archives of design research
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• v.19 no.5 s.67
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• pp.255-268
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• 2006

This study raised a question about 'how user's psychological value consciousness influences design evaluation and evaluated 14 product samples. Three main categories were chosen to be analyzed; product evaluation by step, value consciousness toward products, and creation of shape image and design evaluation. In order to obtain results, four research hypotheses were established a and case study was conducted as part of 'conclusive research' for verification. 120 university students in their 20s majoring in product design were chosen as testees in a bid to increase the accuracy of data. With data collected, the whole flow was analyzed by simple tabulation and further analysis was carried out in three evaluation items. An analysis method was mainly quantitative, focusing on multivariate analysis like factor analysis, cluster analysis, etc. The empirical analysis of this study was verified at P<.05 significance level and SPSSWIN 12.0 program was used for statistic process. As a result, four conclusions were gained regarding 'user's value consciousness toward products and pattern of design evaluation'.

• Journal of Engineering Education Research
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• v.6 no.1
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• pp.15-21
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• 2003

This paper reports the results of course restructuring employing design projects in an introductory mechanics of materials course at Pennsylvania State University. Unlike traditional lecture courses, students were encouraged to learn the rudiments of mechanical design and how materials standards, economics, manufacturing, environmental, legal (liability) and societal (safety) concerns relate to design. Through conducting collaborative design projects, the instructors helped students to acquire more advanced skills such as team-based decision making, integration and establishment of criteria, use of modern design theory, consideration of alternative solutions, and application of realistic constraints. In order to examine the impact of new course changes on students' learning, a survey was conducted in 1998 Fall semester. According to the results of survey analyses, students reported high values on this introductory mechanics of materials course. However, they did not give high values on the design projects. Rather, they preferred lecture sessions. Additionally, it was also found that students who earned higher grades from a prerequisite course(statics) showed lower values on the design projects. Implications for engineering educators and suggestions for future research studies were discussed.

• Management & Information Systems Review
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• v.30 no.4
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• pp.293-314
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• 2011

The current study investigated the position of future strategy analyzed from the perspective of design management in relation to 10 strategic industries implemented through 3 steps based on promising growth and advancement of Busan industries and evidence provided from a study on the development program of design industry in Busan. It elucidated the role of design industry as a key role from the perspective of design management in an age of creative revolution of futures values. It analyzed the associations between composition of future strategy and design industry in 10 strategic industries of Busan, and explained the relationships with the strategic industries. The perspective of design management involves that design as a ground of values is an industry of the future values, which performs a key strategic function and role, and a theoretical investigation examined the relationships between main functions of design management and business management. Chapter 3 organized items proposed in the design development program in Busan and examined goals and systems which become basic formation of establishment of design strategy in Busan and conditions for design industry in the associations with strategic industry. Chapter 4 described priorities of practicability by step through analyzing and grouping top 30 projects in Busan industry including meanings as key strategy, position relations, and policy priorities by analyzing elements of design management of strategic industry and describing and analyzing the concept of promoting Busan design. The theme of the present study is to change perception of design management as a key value and a condition to decide creativity industry into future industry and to evaluate vision of Busan design industry and meanings proposed as proceeding strategy. The early 21st century is an age when agrarian society has changed into industrial society is dominated by knowledge economy of the information revolution and one should prepare for the growth phase of creative innovation based on creative revolution of the 4th wave of creative society by design management which has become a center in 2000s on the whole. With the advent of creative paradigm and based on the function and role of the current creative economy age new innovation DNA of design management will be created. Design process has changed through information and knowledge-oriented trends of digital through convergence between industries from industrial design to convergence of industries, and it is expected that integrated design of value creation using information and technology will play a key role in Busan design industry development and top 10 strategic industries.

• Archives of design research
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• v.17 no.2
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• pp.67-76
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• 2004

The main stream of consumption about the products is tend to transfer from low price value with mass production, to the second value of products, such as pleasure, familiarity, humor, and metaphor. This second value is closely connected to a redundancy which are also related to modern science as well as product design. These terms such as matrials, identity, and gravitation, disappeared gradually, and these are substituted with an uncertainty principle, a fortuity, a contradictory concept, entropy etc. In sum this study focuses on the tendency of intelligency issue the recent design trends. This result shows that The 4th Column Thinking and Formation System which is related to an expansion and diversity of design intellectual ideas.

• Archives of design research
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• v.17 no.3
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• pp.383-392
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• 2004

Oullim is Vital principle Which allows humanity to continue its inherent culture. By proposing the evaluative authority of the creative significance of the invention of Hangul and its formation and superiority from the stand point of Oullim, I would like to focus on Hangul's creative significance on the grounds of 'broadly profound design'. The ideas of Hunminchongum's invention id based on the philosophy of Great Absolute. The philosophy of Great Absolute is natural phenomenon and metaphysical understanding of cosmology. But King Sejong could keep a good balance between identity and practicality. It is a high value of Hangul. The main idea of design is seeking for principle of nature and systematical vitality. King Sejong also put this main idea of design in practice for inventing Hunminchongum. In the process, Oullim appeared as an essential function for the Great Design.

• Archives of design research
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• v.19 no.1 s.63
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• pp.191-200
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• 2006

A design representation is reflected in the typicality of branch representation as a syntagm in combination with design factors. And the design factors form up paradigm as an attributive category which is reflected object and value of branch representations, and they are consisted of selection and combination in representative process. Selection and combination of the design attributive category also reflect the representation consciousness of operating in representative process, and they imply a cognizance about object and value of the representation. Therefore, branch representation appears an attributive structure which is required of a given field by means of the representative object and value. This is made up of the divided differentiation according to a combined mode. This study is to investigate the fact verification between typicality of attributive structure and each divided differentiation to measure consideration degree of attributive category which is consisted in the design representation. The attributive structure of representation which is affected the industrial design, the visual communication design, and the environmental design fields identifies to take the typical differentiation by means of evaluations and results of this study.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.114-122
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• 2012

Local company which has excellent patent technique is required design development for sales growth and enhancement of market competitiveness. For the solution about this requirement of small and medium company, the patent office and Chooncheognbukdo are jointly progressing the value consideration business of local design, and the design is improved through this. This study is to show the illustration of the design developed by business process of V company for 'the development of external design of LED LAMP fitted into the environment in tunnel' as a project ordered by S company, and the improvement patent was created with simulation development in considering design recognition of supporting company and the competitiveness of the product by successful performance of the external design development based on patent technique. Through the effective change method of LED LAMP in tunnel and the suggested result of LED LAMP reflection method, the beneficiary company has progressed the corporate body from the individual business, and at present the primary product was completed by securing manufacturing basis facilities for manufacturing and sales. Local small and medium company became a strong design company by connecting design development supporting business through the supporting method of the fusion of design and patent.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.16-17
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• 1998