• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.511-522
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• 2010

Product design is being recognized as an important source of sustainable competitive advantage. This research explores the effects of design evaluative elements on brand loyalty through design values. The results of this study are as follows. Firstly, most design evaluative elements have positive effects on design values. Aesthetic, unique, feminine, noble, and utilitarian elements of design evaluation influence three types of design values: rational, kinesthetic, and emotional. While unique design evaluative element does not have significant effects on rational and kinesthetic design values, it has significant affect on the emotional design value positively. Secondly, three types of design values have positive effects on attitudinal brand loyalty. In addition, emotional and kinesthetic design values have positive influences on behavioral brand loyalty. However, the emotional design value has an indirect effect on behavioral brand loyalty through attitudinal brand loyalty. Lastly, attitudinal brand loyalty has a significant influence on behavioral brand loyalty positively.

• Journal of Digital Convergence
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• v.17 no.12
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• pp.481-488
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• 2019

A change request in design education is a phenomenon manifested by changes in the value of the industry and market demands. Changes in external requirements and internal values that affect the design industry today are shifting from consumer-centered design to stakeholder-centered design. At the center of these changes, design education should be transformed into an educational mechanism that conforms to the characteristics of each field and design specialization should coincide with the direction of the capitalist market. Design specialization must realize the policy of education in economic value first, and should be changed to a design process that enhances rationality and efficiency from the previous apprenticeship education.

• Archives of design research
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• v.19 no.5 s.67
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• pp.191-202
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• 2006

Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.

• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.271-285
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• 1999

지식ㆍ정보화시대에 지식 기반형 산업의 대표 주자로 디자인 산업이 부각되고 있다. 디자인 산업은 제품의 기술개발에 비해 적은 투자비용으로 차별화, 고급화, 고부가가치화 될 수 있으므로 범 국가적 차원에서나 기업차원에서도 디자인 개발에 많은 투자를 하고 있고 디자인 분야에 마케팅 및 신경영기법 도입을 강화하고 있다. 기업이 추진하는 디자인 개발의 가치는 그 경제적 타당성을 계량적이고 과학적으로 분석할 때에만 그 제품의 경쟁력이 향상되는 것이다. (중략)

• Smart Media Journal
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• v.3 no.1
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• pp.46-51
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• 2014

The focus of design in the contemporary point of view has changed from the improvement in production efficiency for profitability and in styling for sales promotion to human-oriented design. Human-centered design has developed into design which includes social and ethical responsibility and values. With tradition and culture as a base the principles of markets and capital are incorporated as well. Such current design is the outcome of design which honors social values represented based on culture acquired from individuals and society and the the responsibility of the designer who provides it. For the realization of social values in design, it should be considered along with the influence of design on society, this study presented the following cases: First, human-oriented design for those who are isolated, but should not be ignored; Second, cultural-oriented design which makes a contribution to local conditions; and third, usability-oriented design which replaces familiar ideas with new paradigms. This study presented the function and meaning of design in terms of purpose and the methods to solve social and human problems using design. Further studies should deal with the realization and extension of social values through design.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.587-596
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• 2012

This research works has newly proposed ideation method for development of innovative product design by using four design thinking framework in the aesthetic issue, material issue, function & structure issue which are usually called three major design issues. The four design thinking framework is consisted of eliminate, reduce, raise and create. This research also analyzed 232 innovation products in order to verify the proposed ideation method. The main outputs of this research are as follows; first, the ideation method which was newly developed in this research can help to create new ideas for innovation product design. Second, 41% existed innovation product designs were developed based on the ideation in the 'function & structure' issue. Three, 74% existed innovation product designs were developed based on the 'raise & create' issue rather than 'eliminate & reduce' issue. The results of this research can help a designer who wants create new innovation product.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.4
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• pp.1574-1584
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• 2012

This study attempts to explore the design sensitivity of both luxury and non-luxury brand products, and its effect on purchase intention. As a result, there was no difference in design sensitivity between luxury and non-luxury brand product, but the effect of design sensitivity on purchase intention was found different between luxury and non-luxury brand. It shows that for luxury brand, the people with high design pursuit of the brand have high purchase intention while for non-luxury brand, the people with high design value of the brand have high purchase intention. It indicates that for luxury brands, consumers already recognize the value of its design, which does not affect the purchase intention. For non-luxury brands, it would be important to let consumers recognize their design value.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.232-242
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• 2010

The design consultancy, with the development of economic integration, globalization of industrial design, technology revolution in the world and social economy, has come into being and grown gradually, which has injected new energy for the innovation of products and the expansion of new markets. Meanwhile, designers' function and their means to create value have started to diversify, instead of the single one, designing products only. As far as the thesis is concerned, it introduces relevant literature first so that basic concept, classification and etc. of the present design consultation are given. Second, with the help of certain research in advance, it shows the growth and the trend of design consultancy in UK, Japan and South Korea, as well as designers' progress and the diversion of their function with economy development. Finally, the conclusion is given on the basis of the ambiguity of designers' function in industrial design consultation in present corporations. Besides, it points out what roles are likely to be played by designers, as the planner of the whole project, the maker of the strategy, the provider of the whole program, the guide of clients and the supplier of related database, while providing industrial design consultation.

• International Commerce and Information Review
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• v.17 no.3
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• pp.279-298
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• 2015

This study is intended to grope for a way of strengthening the independent competitiveness of Korean design industry by deducing objective value evaluation factors in design and by closely examining what relation these factors have with the competitiveness of design-specialized company in global markets in order to reinforce the qualitative value system of design, and in order to strengthen the industrial competitiveness of design. First of all, this study defined the objective evaluation factors in design as the quantification of measurement evaluation, the consistency of process, the compatibility of project, and logical persuasiveness, and defined the competitiveness factor in design-specialized company as the reliability and service quality of company, and established a research model. According to the results of test, most of hypotheses were accepted. However, it was understood that the quantification of evaluation didn't have direction effect on the service quality of design-specialized company.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.273-274
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• 2014

본 연구에서는 캘리그라피로 다양한 디자인 콘텐츠를 제작하는 것을 제안한다. 켈리그라피는 글씨 아트로서 다양한 문화와 이미지와 합성하여 디자인 콘텐츠로서 그 활용가치가 생활과 가까이 접함으로써 그 활용가치가 높다고 할 수 있다. 따라서 다양한 글자체로 캘리그라피를 표현하여 그 예술적 효과는 더 크다고 할 수 있다.