• Title/Summary/Keyword: 디자인경영

Search Result 503, Processing Time 0.031 seconds

A Study on the Interior Design Management Strategy for Design Compectitiveness in Environmental Changes (환경변화에 있어 디자인경쟁력을 위한 실내디자인경영전략에 관한 연구)

  • Chang, Haeng-Soo
    • Science of Emotion and Sensibility
    • /
    • v.11 no.2
    • /
    • pp.245-256
    • /
    • 2008
  • Today, interior design industry is continuously developing in domestic and foreign, and the industry is getting more internationalized and professionalized day after day. At the same time, the interior design industry is overwhelmed by sudden changes. However, the sudden change can be regarded as a turning point requiring management paradigm shift and an understanding of fundamental concept of interior design industry management. In other word, it is the point where a design management strategy should begin. The previous management strategies are no longer effective. Only the companies providing impressive and practical designs followed from qualified market research and analysis can survive in the society. This research examined the tasks the interior design industry confronted and the factors of environmental changes, and analyzed the current status and trend of changing environments. The purpose of the research is to propose a direction to the effective management available in highly industrial national society.

  • PDF

Design Management as a Working Resource for the Activation of Small business (중소기업 활성화를 위한 경영전략으로써의 디자인 매니지먼트)

  • 이수봉;홍철순
    • Archives of design research
    • /
    • v.13 no.3
    • /
    • pp.153-167
    • /
    • 2000
  • This paper is designed to make a research into the process of the formation and introduction of design management system necessary for the strategic utilization of design at a management love on the part of domestic small business. This paper is limited to the study of the general problems ralated to the design management of the domestic small business companies producing consumer goods. 1 made an examination of the necessity of the introduction of design management and of the necessity of design development in connection with the administrative features of small business, identifying the actual condition of design by the small business and discussing the actual situation of design management and tasks to tackle. lastly, 1 made a suggestion of the process, whose aim lies In the inside establishment of the design management system deemed desirable for the domestic companies. 1 have come to the following conclusions. First, small business should make use of design development so as to keep their competitiveness and to enhance their administrative features. Second,. design can serve as a means for making a speedy response in the companies'differentiation strategies arid strategies for markets with a lot of opportunities. Third, the utilization of design at an administrative love on the part of the small business works in the light of enterprise communications, organizations, business and marketing and so on. Fourth, the majority of small business are weak when it comes to organization, manpower and environment in relation to design. So it is necessary to introduce and construct the design management system. Fifth, the managers of the small business should first of all take a strong interest in and have a renewed understanding of the importance of design. I made a suggestion that the small business should carry out a process constructing the design-management system based on the design organization and manpower, but stopped short of confirming my suggestion in a corroborative way.

  • PDF

The Knowledge-Based Design Paradigm through Web Data Mining and Knowledge Management Framework (웹 데이터 마이닝과 지식경영 프레임웍을 통한 지식-기반 디자인 패러다임 구축)

  • 양종열
    • Archives of design research
    • /
    • v.15 no.4
    • /
    • pp.159-168
    • /
    • 2002
  • The world has rushed into knowledge information society. Information technology is one of the causes to show up knowledge management and one of the motives to accelerate knowledge management. And, these days information technology and internet have made staffing progress. Therefore, the objective of this study is to take out latent knowledge of customers through web data mining in a vast amount of data on the internet in rapidly developing digital environments, to develop the knowledge-based design paradigm applied to knowledge management framework, and finally to develop design which satisfies customers' needs. To reach the objective, knowledge management process and varied previous studies related to web data mining are reviewed on a theoretical basis, and then a new knowledge-based design paradigm (in this study, eCRM in a true sense which combines web data mining with knowledge management process is called knowledge-based design paradigm) combining knowledge management process with web data mining is suggested.

  • PDF

Culture Management through Vision and Practical of Jewelry Design Education (주얼리 디자인 전공 교육의 비젼과 실무를 통한 문화경영)

  • Shim, Kwan-Sun
    • The Journal of the Korea Contents Association
    • /
    • v.7 no.11
    • /
    • pp.140-149
    • /
    • 2007
  • Social recognition conversion of the jewelry-related industries must be preceded by changes of responsibility of both the staff in charge and educators in education objections. Based on the debate of whether or not increasing (public) interest in jewelry design will subsequently lead to bringing about vision and possibility in the form of cultural management, this paper examined the influences that logical systematization of jewelry design and educational process of jewelry designers' ethics have on the next generation of the cultural industry of jewelry. Through the education and the industry of Italy, this paper analyzed existent method of design, current trend, and new content sand cases of design management that are based on types of consumption. In addition, it also provided the developmental possibility of future culture industry, and the foundation of ethical philosophy of jewelry education that lies beyond national economic power. I intend to imply significance of how designer's perception and conduct provides the whole new conventional foundation of sympathy and sensitivity and the existent method of design.

Effect of the Design Management Strategy on the Industrial Craft Product Purchase Intention (디자인 경영 전략이 산업공예 제품 구매의도에 미치는 영향)

  • Kim, Jong-Sun
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.9
    • /
    • pp.111-120
    • /
    • 2013
  • As craft is representing the historical culture of one country based on the old cultural characteristics and traditions of the regions in our life and is also representing the contemporary cultural culture, the interest in the crafts is becoming bigger and bigger as days pass by. However, despite this potentiality for growth, the craft that we encounter is not reflecting the ever-changing environment of the times, is failing to go beyond the folk art industry level of 1970s to 1980s. Although most of the industrial craft corporations have highly developed craft technology, but the products are not sublimated into marketable products. Also, so far schemes for development of industrial craft have not been many and studies on industrial craft in a sense of the design management have not been performed. Accordingly, this study intends to survey the effect of the design management strategy on the industrial craft product purchase intention in the industrial craft. The main contents comprehended in the study process are as follows. The design management strategy affects the industrial craft product purchase intention. Among the lower elements of the design management strategy, which are cost reduction-oriented design strategy, image-oriented design strategy and the market-oriented design strategy, the image-oriented design strategy and the market-oriented design strategy showed to affect the industrial craft product purchase intention. Especially, the image-oriented design strategy showed to affect the industrial craft purchase intention more than the market-oriented design strategy does.

기업문화를 디자인 중심으로 바꿔라!

  • The Korean National Tuberculosis Association
    • 보건세계
    • /
    • v.52 no.11 s.591
    • /
    • pp.54-55
    • /
    • 2005
  • 소비자의 절반은 상품이 아닌 디자인을 보고 구매한다는 조사결과가 있다. 브랜드 성공여부의 80%는 디자인이 좌우한다는 말도 있다. 기업의 미래를 결정짓는 생존 키워드는 가격이나 품질이 아니라 디자인이다. 해외 글로벌기업들에 이어 최근 국내 기업들이 '디자인 경영'을 핵심 화두로 삼고 있는 이유다.

  • PDF

An Effect of the Selection of Excellent Design Product on the Business Performance in the Start-up: Focusing on 2013, 2014 and 2015 Design Awarded Companies (우수디자인제품 선정이 창업기업 경영성과에 미치는 영향: 2013년, 2014년, 2015년 우수디자인제품 선정기업들 중심으로)

  • Yoo, joung houn;Bae, byung Yun;Jeon, Ki suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.13 no.4
    • /
    • pp.211-216
    • /
    • 2018
  • This study was intended to analyze the effects of the selection of excellent design product by the KIDP(Korea Institute of Design Promotion) on the business performance of the company focused on the start-up with relatively low competitiveness. According to the statistics of KIDP in 2013, a design accounted for 27.53% of the factors affecting the sales of products and a design was the most important factor among the factors affecting the sales of products for the small sized company in terms of the scale of company. In addition, looking at the trend by industry in the data collected for this study, the technology-based industry showed a relatively higher growth rate than the retail industry and other industries. In this study, the author surveyed 186 companies of the companies that recognized the importance of design in difficult management conditions and received excellent design product certificate from KIDP(2013, 2014 and 2015) and empirically verified whether there was any difference in business performance between the start-ups with a business history of less than 7 years and the ongoing firms with a business history of more than 7 years. To evaluate the value of design, we used analytical method of measuring related values by comparison between groups. In addition, we also analyzed the difference in business performance(sales) between manufacturing companies, where the role of design was relatively large, and non-manufacturing companies among companies that received the excellent design product certificate. We have established a study hypothesis that the selection of excellent design product by the KIDP would have more positive effect on the business performance(sales) of the start-up compared to the ongoing firm, and conducted an empirical analysis by comparing both the year before and the year after the selected year. As a result, we found that the selection of excellent design product by the KIDP has a positive effect on the business performance of the start-up, and the selection of excellent design product has a significant effect on the difference in business performance between manufacturing and non-manufacturing companies. This study was conducted in the hope that the government actively supports the design-related policies so that the selection of excellent design product become an important indicator of the business performance of the start-up, and thus the design management will be a way to enhance the competitiveness of the start-up.

A Case Study on Successful Product Development and Design :Hyundai Santa Fe (제품 개발과 디자인의 성공 사례 : 현대자동차 싼타페)

  • 이형재;안길상
    • Asia Marketing Journal
    • /
    • v.4 no.3
    • /
    • pp.75-85
    • /
    • 2002
  • 경쟁이 치열한 글로벌 시장에서 우리나라 기업이 국제적인 경쟁우위 확보가 필수적인 세계 경제환경이다. 고객의 요구를 선행적으로 파악하고 상품개발과 디자인에서 고객만족을 달성한 현대 자동차의 싼타페 사례를 분석한다. 퓨전 SUV 싼타페의 성공요인은 크게 두 가지로 볼 수 있다. 첫째, 소비자의 요구를 선행적으로 반영하여 안전성과 품질 면에서 뛰어난 성능을 가진 제품을 개발한 것이다. 둘째, 미국 현지주도의 디자인 개발로 세단을 능가할 수 있는 세련된 디자인과 알맞은 차체 사이즈로 글로벌 시장에서 소비자의 요구를 충족시킨 것이다. 아울러 향후 제품 포지셔닝에 관한 전략적 방향을 분석한다.

  • PDF