• 지역과문화
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• v.6 no.1
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• pp.81-99
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• 2019

Despite the recent social interest, academic discussions about life culture festival in Korea are still not actively discussed. Therefore, on this study we intends to conduct an empirical analysis on the satisfaction, loyalty, and effects of life culture festival by using structural equation model. Before the analysis, we reviewed conceptual definitions about life culture and its previous studies for set up detailed factors to be used for. This study is based on the survey which distributed in 2016 Bucheon City life culture festival "DaRak". With collected survey, we analyzed data by using structural equation model. As a results, festival loyalty shows significant impact on festival effects(0.92). Both program factor(0.59) and operation-information factor(0.29) also shows significant result about festival effects as lower factor of festival satisfaction, but its only when they mediated by festival loyalty factor.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.12
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• pp.8386-8393
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• 2015

This study is to investigate the needs for the cool motorcycle helmet and the factors affecting the purchasing intention of cool helmet. The convenient sampling from motorcycle clubs were conducted during 5/20/2014~5/28/2014 on Google DAX. As a result, 197 participants were surveyed. The main reasons of sensing unpleasant feeling wearing helmet were identified as 'hot and uncomfortable feeling' and 'it ruins hair style'. The mean score expressed in terms of five point scale showed that the needs for cool helmet was 3.9 and the purchasing intention of cool helmet was 3.6, respectively. The significant factors influencing the purchasing intention of cool helmet were identified as 'the needs for cool helmet' (odds ratio=6.52) and 'extra paying intention for cool helmet' (odds ratio=1.77). The main reasons of sensing unpleasant feeling wearing helmet were similar to the previous research. However, we can expect that the initial target market for cool helmet would be the low end (less than \40,000 of extra paying intention) or the high end (more than \100,000 of extra paying intention). The main contribution of this study is dealing with the topics related to the purchasing intention of the cool helmet.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.283-302
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• 2001

The purpose of this study was to examine the current situation about the internet usage and advertisement attitude, to investigate the relationship between consumer characteristics and internet advertising effect, and to identify the moderating effect of consumer characteristics on the relationship between advertising types and advertising effects. For the study, a sample of 152 apparel consumers participated in this survey research. The survey of design with a questionnaire was employed. Questionnaire was developed with the html language and data collection was done at Korea though the internet on October 2000. For data analysis, descriptive statistics (i.e., frequency, percent), ANOVA with duncan tests were used. First, the major place of using internet was found as home, company, school, PC room in order and the average time of using internet was found as three times weekly. The major purpose of using internet were information search, e-mail, PC communication and program-download. The experience of internet fashion advertising was high. Second, consumer characteristics(age, job) had significant effects on attitude to the product. 20 years-old age group and specialist group were found to influence on the higher attitude toward product. Third, main effects of consumer characteristics(age, job) were found to be significant. The correlation and interaction effects of consumer characteristics and internet advertisement types were not significant.

• Korean Journal of Construction Engineering and Management
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• v.17 no.2
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• pp.110-117
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• 2016

This paper shows procedure and strategies to improve military facilities and local residents' welfare through a civil-military sustainable cooperation project. Military installations tend to impede urban developments, so that a few civil compliant have been often filed. Meanwhile, it is sometimes impossible to relocate military units due to their own unique purpose, even though they belong to core sites of civil developments, which are generally indispensible due to urban expansion, magnified road networks and so on. The solution to offset these conflicts between civil and military demands, which are associated with military units and urbanization surrounding them, is to establish sustainable strategies which enable both civil and military be beneficial. In this study, it is described, decision making procedure to make some facilities of a military unit be better as well as promote local residents' welfare through securing high-quality sports facilities. Delphi-technique and Paired Comparison Method are used to collect civil and military opinions regarding sustainable agreements. As a case study, a civil military cooperation project between a military unit and a local government is introduced. With successful projects, it is expected that the better installations could lead positive images of a military unit, provide advanced athletic environments for both local residents and military personnels, and lessen defense cost to maintain them. Moreover, this project will go down as a paragon of civil military sustainable cooperation.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.410-420
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• 2010

The purpose of this study was to identify organizational effectiveness and organizational commitment according to participation satisfaction in leisure sports activities of police organization. To do this, the researcher selected five police stations using convenience sampling method targeting the police officers who participated in leisure sports activities among those police officers who were working in Gwangju Metropolitan City as of 2009. And as for the subjects of this study, total 200 police officers were sampled. Excluding 27 responses which were insincerely answered or not returned, 173 questionnaires were used for final analysis. The results were made as follows. First, the results from analysis revealed that contribution to public goods, social recognition, and individual accomplishment, which are sub variables of participation satisfaction, had influences on both job satisfaction and organization immersion which are sub variables of organization effectiveness. Second, results from analysis showed that value commitment and continuance commitment which are sub variables of organizational commitment were affected by contribution to public goods social recognition and public goods individual accomplishment, respectively. Third, the results from analysis revealed that both job satisfaction and organization immersion which are sub variables of organizational effectiveness affected value contribution, and that, only organization immersion had an influence on the continuance commitment.

• Korean Security Journal
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• no.13
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• pp.259-277
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• 2007

The results of realities of the Taekwondo training in Korea National Police University, Police Comprehensive Academy, National Central Police Academy, and police stations and of realities of the Taekwondo blackbelt holders are as below. 1. The Taekwondo training time of Korea National Police University is 4 hours per week for freshmen and 2 hours per week for sophomores, juniors, and seniors. 2. The Taekwondo training of Police Comprehensive Academy is basis for police lieutenants and sergeants. time for Taekwondo training is not allotted in the education course but only allotted as a liberal everyday exercise. In the chivalry master course, 71% of the course composes of basic policeman and on-site arrest techniques and pliceman chilvary such as Taekwondo, and judo. The cadets must select one item among the policeman chivalry and take Taekwondo training for 150 hours during 52 weeks acquire the first grade to be appointed as lieutenant simultaneously with the graduation. 3. The Taekwondo training for newly appointed policemen of National Central Police Academy is 104 hours of arresting criminals and self-protection. 4. In the Taekwondo training in the police stations, when a master completes more than two times of training per month, he receives the first grade by examination and be promoted by one grade each. 5. The policemen with Taekwondo black belt are more than 2.6 times of judo, 4.6 times of fencing, 5.9 times of hapgido.

• Journal of the Korean Applied Science and Technology
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• v.36 no.4
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• pp.1181-1187
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• 2019

Today's sports, by themselves, express a wide variety of phenomena and reproduce or imply complex social symbols. The definition of sports being transformed in combination with ideology, which has become a central issue in each era, has become more diverse in recent years. Recently, with the 4th Industrial Revolution leading the social phenomenon, sports culture is producing a new phenomenon. In this era, we need the study in the question of how to understand and interpret sports culture is the right approach. The struggle for survival in each discipline was expressed as a reinterpretation of sports culture. This is to answer questions about how sports culture is consumed, spread and reinterpreted. The purpose of this study is to find out the direction and directing point of sports culture. Based on such problem recognition, five types of answers to what sports culture consumes were presented. Based on this, the fairness related to school sports, sports society-club(sports clubs), sports events, sports media, and sports was suggested as a medium for the spread of sports culture. We are accepting and transforming numerous scientific civilizations to improve sports culture and to promote consumers. However, there is a pity not to define such a thing. Efforts at a more fundamental level, such as cultural regulation and fundamental directions, need to be discussed. The framework of reinterpretation of sports culture should be constantly looking for directions and answers about what to do, not just the level of interpretation.

• Management & Information Systems Review
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• v.33 no.3
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• pp.189-208
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• 2014

This research is on the relationship among organizational communication and organizational citizenship behavior focused on the moderating effect of transformational leadership. The objective of this research is to conduct positive verification of organizational communication impacting on organizational citizenship behavior. Also, to perform positive verification on moderating effect of transformational leadership. The variables are downward communication, upward communication, unofficial communication, organizational citizenship behavior including participatory actions, altruistic behavior, mindful behaviors, and transformational leadership. It was verified on survey of 232 peoples. The verification and analysis results will be provided to impact of organizational communication on organizational citizenship behavior, the downward communication impacts all elements of citizens' behaviors, and upward communication impacts of participatory actions. On the other hand, the unofficial communication did not impact at all. Moreover the results of moderating effect of transformational leadership. The transformational leadership act as moderator in downward, upward communications. but did not act as a moderator on the unofficial communication. The research suggests to use transformational leaderships to commanders and leaderships at military organizations to put efforts on active communication in order to manage unit more effectively and efficiently and to make members of organization to voluntarily. It is assessed that this paper will serve as a reference to whoever in military reform group or organization working for military developments working for creating elite forces.

• Sijohaknonchong
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• v.30
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• pp.53-90
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• 2009

This study discusses the aspects of Korean-American Sjjo writers' consciousness of sijo and its significance, focusing primarily on the Sijo-Anthologies of Korean-American authors, "The Moon of the Desert" (1989), "The Dandelion of the Desert" (1994), and The Stars of the Desert" (1996) published by the Sijo Society of America. For this purpose, I thoroughly examined "Notes of Writing Sijo' attached to the authors' works and some other sijos added at the end of the paper. They started writing sijos quite early. Sijo has been recognized as a typical traditional genre of literature, and even foreigners came to write them in English. The following is the summary of the view on sijo propounded by Korean-American authors. Firstly, they follow traditional view on the theory of sijo in terms of its nature and utility, and at the same time they emphasize the utility of katharsis through self expressions. Secondly, their recognition of the value of sijo boils down to its formal patterns. Lastly, they develop the idea of national literature through their significance of writing sijos. They think that they can contribute to the development of national literature as well as the expression of patriotism through writing sijos. Therefore, they recognize themselves as spreaders of Korean culture to the local residents, and as the main stream enhancing the status of Korean culture through the competition with other nations.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.37 no.3
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• pp.119-126
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• 2019

For this purpose, research was made to look into the style, material, organization, and legal as well as institutional system of the bonsai industry in the three countries. In order to understand what significance it has and how it has changed historically, related literature was surveyed and questionnaires were distributed to the concerned people to collect the data needed for them to plan bonsai industry. The results of the survey are as follows. Analysis of awareness of bonsai culture, respondents replied that the motive and purpose of bonsai is because they like flower trees, and the technical information about bonsai is usually obtained by visits to bonsai gardens. The analysis revealed that respondents usually join more than one bonsai club and are active more than once a month, which means longer than 4 hours each month, and their activities are more frequently in the metropolitan area. From the analysis of preference for bonsai culture, it was made known that the favorite bonsai size is less than middle one(20~50cm), the characteristics of the favorite species are beauty. A research and analysis of bonsai-related technical education found that bonsai is trimmed manually in general, bonsai experts are usually kept in contact with, and the bonsai technique is learned through interaction with the experts.