• 치위협보
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• s.102
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• pp.1-12
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• 2005

• Feed Journal
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• v.4 no.10 s.38
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• pp.78-81
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• 2006

국내 최초 순수 오징어 내장 흡착사료(SLP)개발,최초 특허 받은 추출기술로 DHA생산, 최초 미산 탈피 대두박 직수입...(주)동우산업(경상북도 포항시 남구 구룡포읍 병포리 469-9번지)에게 있어 '최초'라는 단어는 낯설지가 않다. '개발과 연구'가 기업의 경쟁력이며,'투자 없이 일궈낼 수 있는 일이란 없다'며 과감한 투자를 아끼지 않는 김철곤 회장의 경영철학 때문. 그런 (주)동우산업이 최근 어분을 대체할 수 있는 오징어 부산물을 이용한 양식사료 개발, DHA분말화 등 산업자원부 및 관내 대학과 연계, 연구를 활발히 수행해 관련 학계와 업계로 부터 주목받고 있다.

• Journal of Industrial Convergence
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• v.8 no.2
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• pp.41-60
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• 2010

Unlike ordinary business. it prioritizes employment over profit. So it is important to Identify the know-how of prosperous social enterprises and apply it to other cases for social enterprises to survive and be competitive. Bench-marking is not just imitation but recreation process. So it is the best management tool for distribution of successful examples.

• Journal of the Korean Society of Food Culture
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• v.22 no.5
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• pp.575-581
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• 2007

The purpose of this study was to investigate the influence of additional marketing mix on overall satisfaction of customers at family restaurants in Seoul and Kyongki-province. In this research frequency analysis, reliability analysis, factor analysis, multiple-regression analysis were employed to analyze the data. Additional marketing mix were divided into 3 factors. Employee(${\beta}=0.352$, t(p)=7.221(0.000) had the most positive impact on overall satisfaction. And physical evidence(0.160, t(p)=3.271(0.001) and process(${\beta}=0.114$, t(p)=2.338(0.020) influenced positively(+) in order. As a result, all factors of additional marketing mix influenced significantly overall satisfaction of customers. These additional marketing mix are regarded as effective marketing tactic to reduce intangibility of food-service business. Therefore restaurant company needs to manage additional marketing mix sufficiently to maintain of customers' satisfaction at family restaurants.

• Journal of the Korean Society of Food Culture
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• v.21 no.4
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• pp.375-380
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• 2006

The purpose of this study was to research eating-out information search methods according to college student's lifestyle and their influences on overall satisfaction at fast-food restaurants in eastern province of Kangwondo. Lifestyle was divided into 7 factors and 6 clusters. According to the results, information search methods through Newspaper, magazine and word of mouth were used the most preferably by Cluster 3, 'Brand preference intention'. And TV advertising was used the most preferably by Cluster 4, 'Convenience intention', and the advertisement through internet was used the most preferably by Cluster 5, 'Health ${\cdot}$ effort intention'. However, Information searches through TV advertising and word of mouth had negative influence on the overall satisfaction. But method through internet had positive influences on the overall satisfaction. Eventually, it's proved that information search methods had significant differences according to student's lifestyle. And some information search methods influenced their overall satisfaction. Therefore, food-sonics corporations need to try reducing negative images of various advertisements and activating positive aspects of specialized promotion instruments.