• 한국의상디자인학회지
• /
• 제17권2호
• /
• pp.1-10
• /
• 2015

The purpose of the study was to analyze differences in importance of product selection criteria of retail buyers in Dongdaemum market according to price line of products, annual sales volume of the company, and work period as a retail buyer. The study defined a retail buyer as a buyer who buys apparel products in Dongdaemum market for their own stores. The questionnaire developed by the researchers was distributed to 200 retail buyers in Dongdaemun market. One hundred seventy two questionnaires were used in the final analysis. The data were analyzed by common factor analysis, ANOVA, and Tukey's test using SPSS 18.0/Windows. The results showed that product selection criteria were classified into 4 factors: fashion design, price, quality, and assortment. There were significant differences in importance of product selection criteria by retail buyers in Dongdaemum market according to price line of products and annual sales volume of the company, and work period as a retail buyer. The buyers of higher price products showed higher importance in all four factors of the product selection criteria. Also, the buyers of the company with lower annual sales volume considered price factors more important, but the buyers of the company with higher annual sales volume thought quality factor more important. Moreover, the buyer with work period of less than three years regarded price as a more important factor.

• 복식
• /
• 제64권3호
• /
• pp.47-61
• /
• 2014

Dongdaemun Fashion District has been successfully positioned as the main hub for fashion product distribution in Korea since 1960 thanks to its unique and successful fashion merchandising system. This system enables the distributors to respond quickly to consumer need and inexpensive price. However, at the present time, Dongdaemun Fashion District has been facing serious challenges from new types of retail stores such as fast fashion brands like ZARA and online shopping malls. To achieve this result, statistical analysis was performed using data from 68 employees of wholesalers in the Dongdaemun Fashion District. They were required to answer questions regarding the marketing system supporting program, amenities like restrooms, and traffic congestion. For the case study, C.I.S, a successful global wholesale system in Italy, was selected. C.I.S has 130 offices offering professional services in the field of trade, legal and tax issues, and insurance. This study suggests cooperation among related wholesalers in order to make an area management plan in the Dongdaemun Fashion District. Also, for the wholesalers to build up product information system and infrastructure for the Global marketing strategy.

• 한국의류학회지
• /
• 제35권8호
• /
• pp.906-917
• /
• 2011

This study identified the present state of store and selection criteria of supplier from the regional fashion buyer point of view and examined the effects of the factors of relative impact between buyer and supplier on the relational bond. The interviews and questionnaires were administered to the owners or the sellers of 85 fashion retail stores in Gwangju. For analysis of data, frequency, means, factor analysis, Cronbach's ${\alpha}$ and regression analysis were applied. The results were as follows. First, in the results of examining the actual conditions of store managers for fashion buyers, fashion buyers complained about lengthy travelling and time consumption inconvenience. They also reported decrease in margin and monthly mean sales over last year. Second, the most important selection the criteria for the supplier were product power, followed by a convenient store layout. Finally, higher quality communication, more compromises, and higher dependence were affected with higher satisfaction, trust, and commitment in suppliers; conversely, the trust and commitment of the buyers decreased relative to the increased power of the suppliers.

• 마케팅과학연구
• /
• 제6권
• /
• pp.1-23
• /
• 2000

오늘날 유통업을 둘러싼 시장환경의 급속한 변화와 유통구조의 재편은 지역 재래시장에 심각한 영향을 미치고 있다. 다양화, 개성화된 신소비행태의 확산, 개방화에 따른 상품고 유통시장의 국제화, 정부규제 완화, 지방화 시대의 도래, 정보화의 진전, 다양한 신업태 등장 등 지난 수십 년간 경험하지 옷한 새로운 환경의 도래는 유통업계 전체에 엄청난 변화를 강요하고 있다. 이러한 새로운 유통 환경속에서 자생적 경쟁력이 취약한 지역 재래시중 은 유통 환경변화에 적응하지 못해 침체를 면치 못하고 있다 이 같은 재래시장의 침체와 위축은 지역 영세상인의 생계문제와 진주지역의 경제에까지 영향올 미치고 있는 실정이다. 현재 지역의 재래시장이 직면해 있는 실태를 살펴보면, 첫째, 국내 유통시장 완전 개방9 따른 유통 산업구조의 변화와 극심한 경기침체 등의 경제환경의 변화, 소비자 욕구의 다양화에 따른 소비환경의 변화, 유통구조 변화의 영향으로 따른 신업태의 출현함으로써 기존의 경쟁상권의 판도 변화에 대한 대응력의 부족올 문제점으로 지적할 수 있다. 둘째, 상인자본의 영세성으로 인한 시설의 불비와 낙후성, 공중 및 환경시설의 미비, 주차공간의 미확보 등 시장의 시설적 측면에서 문제점이다, 세째, 시장활성화에 대한 상인들의 자발적인 노려과 이의 실천을 위한 확고한 의지의 결여 및 서로 믿고 신뢰하는 시장문화의 부재, 그리고 시장기능의 악화에 대한 상인들의 깊이 있는 성찰과 인식이 부족한 점을 지적할 수 있다. 넷째, 소비자들이 재래시장올 외면하는 가장 큰 이유는 '품질과 성능에서의 차별화 독자성'의 결여를 들 수 있겠다. 다섯째, 독창적인 커뮤니케이션의 부족이다. 동대문 시장이 상인들의 끊임없는 노력으로 세계적인 의류패션의 메카를 일궈낸 것을 타산지석으로 삼아야 할 것이다.

• 디지털콘텐츠학회 논문지
• /
• 제19권3호
• /
• pp.479-487
• /
• 2018

최근, 4차 산업혁명의 도래에 따라 다양해진 산업기반과 안정된 고용시장은 대도시 중심의 제조업에 관한 관심으로 이어지고 있다. 서울의 제조업의 부가가치 및 제품의 경쟁력을 높이기 위해서는 특화된 스마트 기반의 기술 및 생산의 확산, 기획과 생산 유통에 따른 여러 주체들 간의 협업 체계의 조성이 필요하다. 본 연구에서는 서울시 동대문 일대 도심제조업의 활성화와 디자이너들이 직접 생산 가능한 인프라 구축을 위한 서비스를 기획하고 이를 어플리케이션으로 개발하였다. 제안하는 콘텐츠는 자신만의 개성 있는 물건을 제작하고자 하는 제작자들에게 동대문, 청계천, 을지로 일대에서 재료를 구입할 수 있는 장소 및 가공업체의 정보를 제공하는 체험 형 어플리케이션이다.

• 벤딩인더스트리
• /
• 제7권3호통권21호
• /
• pp.29-31
• /
• 2007

영등포역에서 전철로 동대문까지 출퇴근을 하는 이모씨(35). 그에게 최근 새로운 출퇴근 취미하나가 생겼다. 영등포 역사 내 설치된 책자판기에서 책을 한권씩 구입해 출퇴근 시 독서하는 재미에 맛을 들인 것. 핸드북은 양복 안주머니에 쏙 들어가는 싸이즈로 휴대하기도 편할 뿐만 아니라 가격도 2000원으로 저렴하다. 또 분량이 많지 않아 집중해 읽다보면 하루에 한권을 다 읽는 경우도 있다. 이렇게 읽다보니 독서량이 상당해 졌다. 책자판기를 생각하면 은근히 하루가 기다려지는 이모씨. 내일은 과연 무슨 책이 구비되어 있을 까? 한 가지 바람이 있다면 좀더 다양한 콘텐츠의 도서들이 판매되었으면 하는 점이다.

• 패션비즈니스
• /
• 제14권2호
• /
• pp.42-56
• /
• 2010

The purpose of this study is to provide the fundamental data through researching on the actual condition of foreign consumers, the image of DongDaeMun fashion market, the customer satisfaction measurement of DongDaeMun fashion market, and the degree of satisfaction of DongDaeMun market's products. The results of this study are as follows: 1. The analysis on gender who visits DongDaeMun fashion market reveals that female(77.6%) was more than male, and the each age group has a priority in orders of 30s, 20s and 40s. The Japanese shoppers has more willing to visit again and a number of visitors has visited more than twice and many of them came by for the purpose of shopping. Japanese shoppers get the information of DongDaeMun fashion market from families or advertisements by media, while Chinese customers get the information through travel agencies. 2. The image of DongDaeMun fashion market by foreigners is generally positive. They were satisfied with the facilities of DongDaeMun fashion market, the convenience of transportation, business hour and ambience of store, and fashion of clothes. Foreign customers who visited Korea on purpose to do shopping and frequent visitors to Korea have a similar image of DongDaeMun fashion market with that of domestic visitors. 3. The degree of satisfaction to the DongDaeMun fashion market for clothing was usually high. There were only few differences between Chinese shoppers and Japanese shoppers. The higher the satisfaction to the DongDaeMun fashion market was the more they had bought and high intention of visiting. And the more experiences of visiting to the DongDaeMun fashion market showed the higher degree of satisfaction.

• 대한가정학회지
• /
• 제46권2호
• /
• pp.51-58
• /
• 2008

The purpose of this study was to analyze how the appreciation or recognition of quick response systems, with the utilization of technology, can improve operations for businesses in the DongDaeMoon fashion market. A survey was conducted from April 25 to May 10 in 2007, among owners and designers of wholesale shops in the DongDaeMoon fashion market. Data was collected from 270 subjects, and general descriptive and comparative statistical analysis was applied to acquire various parameters. Firstly, the product types within the DongDaeMoon fashion market were small and medium quantity batch production systems. The majority of businesses adopted the production strategy of outsourcing through subcontracted factories. To re-order, a fashion merchandising required 2 to 3 days. Secondly, the design sources of fashion merchandises were national fashion brands, popular items within the same industries, and also fashion magazines. New products was made within 4 days after a sample item was received. Business acquaintances were fashion retail shops of DongDaeMoon, and internet or home shopping companies. Thirdly, the recognition of importance and effects of quick response systems was difference between high and low group of the utilization of technology in the DongDaeMoon fashion market.

• 대한교통학회:학술대회논문집
• /
• 대한교통학회 1998년도 Proceedings 제34회 추계 학술발표회
• /
• pp.488-495
• /
• 1998

대도시지역은 인구와 경제활동의 밀집도가 매우 높은 지역이나 계속되는 교통혼잡의 가중에의한 신속한 물자이동의 제약과 화물작업을 위한 공간의 부족 등으로 인하여 원활한 수송활동과 물류활동을 제한하는 장애요인들이 화물의 이동에 비하여 많은 실정이다. 도시가 존속하고 생산활동, 소비활동을 하기 위해서는 원자재, 에너지, 제품 등이 도시내·외를 통해 생산부문간과 개인·집단간에 원활한 수송이 이루어져야 한다. 하지만, 서울과 같은 대도시는 우리 나라 전체 경제에 미치는 영향이 매우 큼에도 불구하고 급속하게 증가하는 승용차 위주로 교통소통, 교통체계개선(TSM), 도로망 구축 등의 정책이 시행되어 왔다. 대규모 물류이동이 필수적인 서울의 남대문시장, 동대문시장, 용산전자상가 등 오래전부터 형성되어 온 도심상가지역은 굳이 언급하지 않더라도 서울 근교 신도시에 점차 확산되고 있는 대형 할인매장 등의 유통업무지구, 대형 사무용 건물 등에 원활하고 적시의 수송지원을 위해서는 체계적이고 합리적인 물류체계와 화물시스템 못지 않게 그에 따른 도로의 기하하적 구조나 화물차량을 고려한 신호체계 등이 필요하다. 따라서, 본 연구에서는 일반적인 도시 TSM기법 중에서도 화물차량 위주의 TSM기법에 중점을 두고 대도시에 적용 가능한 도로상의 화물차량 소통기법을 연구하여 그 적용성과 기대효과를 살펴보는데 그 목적이 있다. 본 연구는 크게 도시외곽을 경유하는 화물차량에 관한 도시외곽 화물 TSM 기법과 도시내 통과차량 소통기법, 주·정차 및 조업차량관리기법의도시내 화물TSM 기법으로 구성되어 있다. 도시외곽 화물 TSM 기법의 주내용은 신호체계 개선과 도로의 기하구조 개선 등이며, 도시내 화물 TSM 기법은 화물차량의 도시내 교통소통 기법과 화물차량의 주·정차 관리 및 조업차량 관리에 대한 연구를 수행한다. 대부분의 TSM 개선방안의 시행주체가 경찰청과 시이므로 본 연구의 결과는 도시의 원활한 화물교통소통을 위하여 적용가능할 것으로 예상된다.

• 한국의상디자인학회지
• /
• 제10권3호
• /
• pp.27-36
• /
• 2008

This article aims to identify the current status of outsourced production of Dongdaemun brands and to discover the consumers' perception of those outsourced products, their degree of satisfaction, and preference in purchasing those products. Moreover, the strengths and weaknesses of the outsourced products, as perceived by the consmers, have been identified, and specific methods and directions for efficient overseas outsourcing of Dongdaemun brands are suggested. This study also contains experimental works, in which I have prepared questionnaires, and my advisor have collected data. This survey was conducted on corporation managers, who directly operated clothing stores in Dongdaemun Market in December 2007. The collected data have been analyzed using SPSS 12.0 with various techniques such as t-test, paired t-test, frequency analysis and $X^2$-test. The results are summarized as the following: a) Comparison of the current outsourcing status of Dongdaemun brands showed that only eight out of the total 42 investigated companies have actually been outsourcing the production of their clothes. The biggest advantage of outsourcing was the reduced unit production cost, while low quality of products, delayed production, difficulty of control and management were shown as its disadvantages; b) the reason for purchasing clothes in Dongdaemun Market was to buy various clothing products. Comparing these reasons among different groups showed that there was a significant discrepancy in terms of trend design and copy design, in which wholesale consumers had shown a higher degree than retail consumers; c) and the preference for outsourced products of Dongdaemun brands was negative in both wholesale consumers (71.05%) and retail consumers (83.54%), as they both prefer clothes manufactured in Korea. Both groups selected the expensive price as the biggest disadvantage of Korean products, and picked design as the biggest strength of the outsourced clothes. Furthennore, both wholesale consumers (63.16%) and retail consumers (74.68%) selected Italy as the most preferred country for outsourcing clothing production. in which their reason had been their expectation for good product quality. The least preferred country for both wholesale (47.37%) and retail (50.63%) consumers was China, a country which they expected poor product quality.