• Title/Summary/Keyword: 돈에 대한 태도

Search Result 42, Processing Time 0.037 seconds

Consumption Values, Materialism, Impulsive Buying of University Students Depending on the Styles of Money Attitudes and Money Values (돈에 대한 태도와 가치관 유형에 따른 전라북도 대학생들의 소비가치, 물질주의 태도, 구매충동)

  • 김정훈;이은희
    • Journal of Families and Better Life
    • /
    • v.20 no.6
    • /
    • pp.121-128
    • /
    • 2002
  • This study was aimed to compare with attitudes of consumption, materialism, and impulsive buying depending on the styles of money attitudes and money values. One hundred eighty three university students were surveyed. From the analysis, there were significant differences in attitudes toward consumption, materialism, and impulsive buying between the money attitude styles (affective and cognitive), and money value styles (material oriented and value oriented). Also affective money attitude style was more popular in the material oriented value style and cognitive style was more in value oriented style.

The Clothing Purchase Behavior of College Students: A Comparison of Different Money Attitudes (대학생 소비자의 돈에 대한 태도 유형별 의복구매행동)

  • 박정숙;차경욱
    • Journal of the Korean Home Economics Association
    • /
    • v.41 no.6
    • /
    • pp.13-28
    • /
    • 2003
  • The purposes of this study were to identify money altitudes of college students and to examine both socio-economic characteristics and clothing purchase behaviors by different money attitudes. For this study, guestionnaires completed by 2-year and 4-year college students (n=426) were analyzed by factor analysis, cluster analysis, X²- test, and ANOVA. The results of this study were as follows: First, the money attitudes were composed of five factors and they were categorized by three clusters: cluster of considering the money as a tool for future safety, a way of approval and filling up emotions, and inclination toward stinginess and distrust. Second, the factors which were associated with money attitudes were academic level, education level of parents, household income, students' own income, and the economic level of their households. Third, in each type of attitudes, the clothing purchase behavior had four steps of decision making: problem recognition, information search, evaluation of alternatives, and the purchase. There were significant differences in the clothing purchase behavior among the money attitude styles.

Comparison of Money and Credit Attitudes of Female College Students and Housewives (여대생과 주부의 돈과 신용에 대한 태도 비교)

  • 김정훈
    • Journal of the Korean Home Economics Association
    • /
    • v.40 no.3
    • /
    • pp.165-175
    • /
    • 2002
  • The purpose of this study is to compare the attitudes toward money and credit between housewives and female cortege students. Female college students were younger and economically dependent. Female college students(n=131) and housewives(n=96) were surveyed for the study. Results of the study were: 1) Housewives perceive money as a security, Female students did money as the emotional tool and the success. 2) Housewives tended to be more negative to use credit generally and more positive under the certain condition compared with female students. 3) Affective style of money attitudes among female students and cognitive style among housewives were more popular 4) Negative type of credit altitudes were more popular among both groups. 5) Negative type of credit attitudes were more poplar in cognitive style of money altitudes and tolerated type were more popular in affective style.

The Research on Adolescents' Ethical Decision on Unethical Viral Marketing through Social Network Service (기업의 소셜네트워크를 통한 비윤리적 바이럴 마케팅에 대한 청소년의 윤리적 판단 연구)

  • Cho, Seung-Ho
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.3
    • /
    • pp.189-198
    • /
    • 2017
  • This study examined how adolescents make a decision on a company's unethical viral and what factors influenced their decision. There were three independent variables, self-interest, sense of rivalry, and monetary attitude, considered for affecting adolescents' ethical decision. The ethical decision as the dependent variable has two perspectives such as deontology and relativism. The findings showed that sense of rivalry was only significant factor influencing relativism and deontology of adolescents' ethical decision. Self-interest and monetary attitude were not significant, but when eliminating sense of rivalry due to multicollinearity in regression model, monetary attitude significantly influenced their ethical decision.

"The time vs. money effect" on undergraduate consumers' responses : Product type as a moderator (대학생 소비자에게 미치는 "시간 대 돈 효과" : 조절변인으로써의 제품유형)

  • Chung, Eun Kyoung;Kim, Hyun Jung;Lim, Ga Young;Sohn, Young Woo
    • Science of Emotion and Sensibility
    • /
    • v.16 no.1
    • /
    • pp.43-52
    • /
    • 2013
  • "Time versus money effect" refers to a favorable shift in consumers' responses activated by time(vs. money). In general, how people spend their time or money could reflect one's personal identity. Previous research indicates that drawing individuals' attention to time makes more effective in product satisfaction rather than money. Also, whereas because time is experienced as an experience, time activates more positive product satisfaction for experiential product rather than materialistic product, money has the reverse effect because money relates with possessions. Present study examined the effect of time and money on consumers' attitudes and decisions and the role of product type including smartphone. In experiment 1, participants evaluated their experiences or their own products(family restaurant, smartphone, premium jean). They satisfied more with their smartphones when activated by time than by money. In experiment 2, 3 image ads, a promotion image ad for each product(family restaurant, smartphone, premium jean), were offered to find the effect of time and money in promotion ads. The interaction effects between activating condition and product type were revealed on the product attitudes, product satisfaction, purchase intent, and personal connection reflecting the consistent time effect on smartphone. In addition, the main effect of the activating condition was significant which meant time activating ads were more effective than money activating ads.

  • PDF

The Influences Personality and the Attitudes Towards Money Play on the Act of Giving Money, by University Students (대학생들의 개인적 특성과 돈 태도 유형이 기부에 대한 소비자 태도에 미치는 영향)

  • Kim, Jung-Hoon
    • Korean Journal of Human Ecology
    • /
    • v.20 no.4
    • /
    • pp.819-829
    • /
    • 2011
  • The purpose of this study was to explore the influences of personality and the money attitude on the giving of money by university students. 275 questionnaires were used for the statistical analysis of this study. The questionnaire includes attitudes towards money and giving money, whether or not respondents had a NGO membership, the level of participation into volunteer service, and other demographic information. The results of the study show that, female, middle class students with no religious preference tended to be more positiveabout giving money. There was a positive relationship between citizenship and giving money attitudes. It means that more actively attended citizenship activities were by students, the more positive attitudes towards giving money they had. The compulsive & consumptive types were more sardonic than others. The managerial types perceived less negatively giving organization. Based on these results, the following have been suggested in order to expand personal giving attitudes, voluntary programs, and activities related to the civil society for students. There needs to be a financial management education program with a balance struck between expenditure categories of consumption and non-consumption, including giving money to others.