• Korean journal of communication and information
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• v.47
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• pp.74-95
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• 2009

With the digital technical development, the German public broadcasting system has enlarged their online services with the rapid growth of internet population and digital channels. In the debate on online services of public broadcasting systems the major issue is that broadcasting fees finance their broadcast, though they are intended to support mass communication only. Therefore the German private broadcasting claimed to the European Union, that broadcasting fee of the German public had to be regarded as state aid concerning fair competition. Due to the autonomy of the German public broadcasting systems, guaranteed by the German Constitutional Law, a public value test was proposed to the EU and was accepted domestically. The cut in rise of broadcasting fees was stated unconstitutional by the German Constitional Court in 2007, when online services were consolidated as the third media amongst TV and radio with regard to basic provision. This with the public value tests of the public and the accept of the EU's Audio Visual Media Services Directive was constituted in the 12th amendment of the State Contract of Broadcasting. This three-dimensional legislative process could be instructive for the korean process, because Korea too is on the verge of constituting a regulatory system of convergence media.

• Broadcasting and Media Magazine
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• v.9 no.2
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• pp.31-38
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• 2004

이 글은 지난 4월 27일부터 5월 6일까지 스위스, 독일, 핀란드를 방문하고 현지의 이동/휴대방송 실태를 조사한 것을 기초로 하고 있다. 현재 우리나라가 추진하고 있는 지상파이동멀티미디어 도입정책이 간과하고 있는 중요한 기술적인 고려사항을 함께 고민할 수 있는 실질적인 정보를 확인할 수 있다는 차원에서 시사하는 바가 크다. 이번 현지 조사에는 전국언론 노동조합을 비롯하여 정보통신부, 방소위원회등 디지털 TV논쟁의 주요당사자들이 참여하는 형식을 띠고 있다는 차원에서도 큰 의미가 있다. 이미 일부 언론에서는 정부가 현재의 지상파DMB와 더블어 DVB-H도 이동 휴대수신 기술표준으로 병행하겠다는 입자을 밝히고 있고 방송위원회도 이를 깊이 검토하고 있다. 이글은 일조으이 '과거열상태'로 전개되고 있는 우리나라의 지상파이동멀티미디어를 되짚어보고 DVB-H의 현재 진행 사하을 가김없이 현지에서 확인한 사실 들로 구성해보고자 한다. 조사단이 중점적으로 검토한 사항은 크게 4가지로 분류할 수 있다. DVB-H의 기술표준 개발현황, 사용화 가능 시기, 지적재산권 문제, 국가별 DVB-H 채택전망과 지상파 DAB 방송실태이다. 본 고에서도 이와 같은 분류로 실태조사 결과를 기술하고자한다.

• Korean journal of communication and information
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• v.31
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• pp.193-223
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• 2005

As the number of TV channels rapidly grows, the systematic marketing and PR communication of broadcasters are becoming more and more important. To overcome the challenges the sharply increased competition poses, TV stations ave to intensify their strategic marketing efforts. This paper analyses the editorial information aired about the broadcasters and their TV programming as part of the PR efforts made. This present research project is based on one week periods of analysis of TV programming produced and aired by German broadcasters. The program analysis of the five TV channels included in this study revealed a total of 406 cases in which editorial references were made. The result shows no systematic differences between the public and commercial Broadcasters. Channel-specific differences are, however, obvious. PR communication embedded in the regular programs is increasingly tied to media organization and frequently occurs in the reporting of journalistic content. The high number of promotions as part of informational, and even more so as part of magazine and news formats, must be viewed as problematic. Program related branding and the specific tools used to promote the programs provided further evidence regarding the importance of media economic factors. TV channels not only promote their own programs, but also those of affiliated stations, and the increasing influence of economic considerations will have long-range consequences on the variety and quality of the journalistic output. The study furthermore revealed that TV channels utilize program promotion at any time of the day.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.05a
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• pp.367-371
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• 2005

선진 각국의 지상파 디지털 방송 기술 개발 동향을 파악하고 미국, 영국, 일본, 독일 호주 등 주요 국가별로 대표방송사를 선정하여 재무제표 자료를 토대로 투자 및 운영효율성에 대한 정량적 분석을 수행하고 DEA(Data Envelope Analysis)모형을 이용하여 각국의 경쟁력을 비교 분석한다. 분석 결과를 우리나라의 방송 3사(KBS, MBC, SBS)의 상황과 비교 분석함으로써 국내 디지털 지상파 방송이 경쟁력을 갖추기 위한 조건을 제시하고자 한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2011.07a
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• pp.50-52
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• 2011

지상파 디지털방송 표준인 미국의 ATSC 서비스가 진화를 하고 있다. 2006년 한국방송협회는 독일 월드컵 방송당시 지상파 다채널방송인 MMS(Multi-Mode-Service) 시험방송을 실시하였다. MMS 시험방송은 화질열화 및 수신기 오동작 논란으로 중단되었고 KBS는 2009년부터 다채널이 가능한 코리아뷰(Korea-View) 방송을 준비하고 있다. 코리아뷰의 압축방식은 MPEG-2와 MPEG-4를 혼합한 방식으로 미국의 모바일방송 표준(A/153)과 동일한 방식이다. 이번 논문에서는 MMS, 코리아 뷰의 지상파 다채널방송 서비스에 대한 기술적 특징과 차이를 분석하고 향후 서비스 도입에 따른 정책적 방향을 제시하였다.

• The Science & Technology
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• v.24 no.10 s.269
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• pp.86-95
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• 1991

• TTA Journal
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• s.80
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• pp.127-130
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• 2002

• The Journal of the Korea institute of electronic communication sciences
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• v.12 no.6
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• pp.1173-1180
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• 2017

On July 6, 2017, President Moon Jae - in attended the Hamburg G20 Summit in Hamburg, Germany, and presented the basic directions for North Korea policy through the Korean Peninsula Peace Initiative. In this paper, the Information needs of North Koreans are very strong, and the party Officials also listened to the fact that they listened to the North Korean broadcasting and watched the drama of South Korea. The broadcasting and communication sector aimed at enhancing the role of broadcasting in preparation for reunification in the light of the fact that physical contact can be excluded even in the presence of distrust of the North and the South. Therefore, it describes the cooperation plan through broadcasting against unification.

• Korean journal of communication and information
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• v.51
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• pp.117-135
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• 2010

The regulation of media concentration which is provided in the German Interstate Treaty on Broadcasting (RStV) is part of the rules forming the "positive broadcasting order" required by German Constitutional Law. This control ensures that the diversity of viewpoints can be articulated to the public. Broadcasting must operate independently from the state and from particular social groups if it is to be a genuine service to the public. One risk of economic competition in the media is a tendency towards the concentration of business enterprises. Moreover, economic competition is no guarantee for journalistic diversity. The aim of balanced diversity in the broadcasting sector can only be pursued by creating conditions under which different voices obtain the chance to be heard in an equitable manner. Within the framework of the meaning of section 26, it shall be assumed that there is a predominant impact on public opinion if the programs attributable to one company reach an annual audience share of 30 percent. The same shall apply if the company reaches an audience share of 25 percent and holds a dominant position in a related media-market or an overall assessment of its activities in television. The restriction of audience shares has limits such as that the audience shares of news programs and education and entertainment programs are pooled. Therefore, there is a vagueness about the productivity of different program branches.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.16 no.6
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• pp.475-488
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• 1991